The foundation of a successful brand? Authenticity. Reuben and Sherri Johnson — AKA The FlyDuo — join the show to share their journey of embracing authenticity and forming their non-traditional brand. They discuss the challenges of their agency’s early days, including hard lessons about their identity, choosing clients and saying no. And they detail their evolution to a brand that reflects who they are and, most importantly, connects with like-minded clients.
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Show Notes:

BizCraft Episode 35
Behind the Curtain
#FlyDuoChat
Unlabel: Selling You Without Selling Out
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