Why emotional design is so important
Creator's Block
English - January 20, 2020 23:25 - 25 minutes - 34.5 MB - ★★★★★ - 13 ratingsBusiness Arts Design content brands creation creator design hubspot inbound marketing storytelling website Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Even though I've talked about the importance of reading in past episodes, the practice hasn't always been perfect. I find my days are filled with with more meetings than I anticipate each week and can truly only dive into a book over the weekends.
What I've been doing instead, though, is filling the cracks of my days with words. When I find I have 15 minutes in between calls or meetings, I grab a nearby book or pull up Medium articles to find a topic that peaks my interest.
The latest to do so?
"What Is Emotional Website Design?" by Abigail Stock
In it, she notes that 95% of consumer decisions are made subconsciously. That is a crazy statistic!
But, is there a way to still influence buyers even in their subconscious?
Stock goes on to cite Don Norman and his book Emotional Design: Why We Love (or Hate) Everyday Things.
"The essential premise is that emotions have a crucial role in the human ability to understand the world and learn new things. In reality, all design is emotional, whether intentional or not; the trick is in shaping the user’s emotional response to the benefit of your product or service."
The concept is simple -- tapping into consumers' emotions can help position your product or service as the superior choice when buying.
In this week's episode, Marcella and I break down how that's possible and why it's so important companies keep this front of mind when redesigning their websites.