The power of sharing personal stories

My friend and colleague recently published an article that shared her deeply personal story about experiencing a miscarriage.

I was moved.

I had goosebumps the entire time I was reading, teared up when she mentioned what it felt like first learning she lost the baby and outwardly shook my head at learning how so many baby-planning apps and websites seemed blind to such a large demographic of women.

I personally have not experienced what my friend has. And yet, I was still able to connect with her as a reader and was able to better understand her opinions on app-related UX... all because she shared her personal story.

Personal stories draw people in and can be such a powerful tool in marketing. Readers, listeners or viewers can connect with you on a deeper level, building trust and -- ultimately -- a relationship with you and your business.

In this week's episode, Marcella and I dive into why and how sharing personal stories can be so powerful.