The Impact of Design Psychology, Drawing The Line Between Utility and Showcase, and The Importance of Learning The Rules of The Field

Thomas Watkins is a thought leader, speaker, and industry practitioner who focuses on combining technology with design psychology in order to drive business success. 

In this episode, we discuss the concept of design psychology and the thought process people have when interacting with technology, products, and design. How design psychology helps companies make their products more likely to succeed and resonate with their customers by creating experiences that will attract and engage users.  Why it’s important to draw the line between utility vs showcase when designing websites and apps so users don’t get lost with too much information when they just want to use an app or don’t get enough information when they want to know more about the company.  The reasons why companies should only innovate in the areas of their core value offerings instead of getting lost in spreading themselves too thin by focusing on a lot of features. And why it’s important for designers and engineers to learn the rules of their fields so you know how to use them and break them in your own creative way.

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