Selling Your Music, Being Market Ready, And The Importance Of Mentors

Steve Maher is a musician, and singer-songwriter out of Denver, Colorado whose current project is ‘Night Routine’ - a funk-pop-soul group that has performed all over Colorado and the midwest.

In this episode, we discuss his process of writing music and his belief that artists should focus on the music business to grow as a performer.  We talk about the importance of being a master marketer of yourself and knowing what unique attributes to emphasize to stand out from the crowd to sell your brand and music.  Why musicians must be aware of today’s technology and trends for audio mixing so your sound is marketable to your audience. How running and doing things outside of music inspires him to come up with creative ideas and get into his flow state.  The importance of making visual content for promoting music and his process of launching singles and albums.  Why Spotify is a necessary evil that doesn’t make you money but gets you noticed by a larger audience. And why it’s crucial for new artists to find mentors to help them improve their skills and grow their careers.

Learn more at TheCreativeHaven.com