The Best Way To Grow A Company, Flow State & Sleep, And The Fundamentals Of A Cult Brand

Chris Kneeland is the co-founder of a marketing engagement agency called Cult, which specializes in turning everyday customers into brand advocates.

In this episode, we discuss how Chris learned how to launch and build a business from listening to podcasts, why having business partners is the best way to grow a company, and why entrepreneurs and businesses shouldn’t get stuck on perfecting products and should just ship it if it’s good enough and 70% there, his comparison of flow state to sleeping and why it’s important to not interrupt it when it occurs and to cherish it when happens to maximize its effects.  We also breakdown the principles of a cult brand and his 3 favorite fundamentals which are creating rights and rituals during the customer experience, building a temple or congregation so customers engage within your community, and picking a fight with a competitor or an idea like Mac vs PC to get people behind your cause. And why companies should stop worrying about making ads, and focus more on making advocates.

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