I spent YEARS combing through all the methods. I watched DIY videos and paid courses trying to figure out the method to the madness. It was only through trial and a heck of a lot of error that I finally realized what I was missing and what was actually necessary. These are the 5 pieces that inform every single thing in your business. They are the simplest and hardest pieces. What does that mean? It means that they seem like very easy questions and yet all you perfectionists will probably get stuck here. I did. Who was my perfect client, what is my perfect offer??? You can see the rabbit hole, right?

Let me save you some time. Remember that where you start isn't where you will finish and the only way to really arrive at the "perfect" answer is by doing the work. Start serving your clients, start failing and start getting results for your clients. This will help you refine your answers to these 5 foundational pieces. For the record, your answers will change with time and that's 100% okay. That's how it should be as you continue to learn and grow. 

Here are the 5 questions. Don't forget to listen in for the details.

What is your mission (not to be confused with your mission statement)? How do you serve your client? Who do you serve? Why do you serve them (typically has to do with your story)? How do you want them to feel? (Crucial piece to how and what you create)

To see the show notes, head over here.

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