The Evolution of Marketing with Jessica Reyna

In this edition of the Contractor Radio Podcast, Coach Nathan Tebedo gets together with a friend of the show, Jessica Reyna of Kill Your Competition, to talk all things marketing. From old school traditional marketing and how it has evolved to the newer digital and social media and how to use it. They discuss the optimization of your marketing, tools to educate yourself about marketing, and things to think about when deciding whether or not to outsource your marketing.

2:00 2 Minute Drill - Does Your Network Know What You Know?
5:30 Introduction to Jessica Reyna
7:40 The Evolution of Marketing
10:35 Evaluating Valuable Traditional Marketing
13:41 The Evolution of Digital Marketing and Why You Need it to Be Competitive
18:40 Optimization and Tactics
24:00 The Cardinal Sins of Marketing
28:39 Tools for Educating Yourself About Marketing
31:40 When Should You Consider Outsourcing?
41:35 Get in touch with Jessica: https://killyourcompetition.today/
43:17 Parting Thoughts

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