Content Rookie
65 episodes - English - Latest episode: 2 months ago -A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
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Episodes
Working in a Growth team
May 02, 2024 06:14 - 25 minutes - 40.2 MBEpisode 64: Working in a Growth team In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of design teams, how content design works in a growth setting, and what some of the challenges and opportunities are. ---Learning outcomes: What's a growth team? How is it set up? The day to day of a growth team Content design in a growth team Challenges, opportunities,...
Can UX Writers manage other designers?
March 12, 2024 07:16 - 34 minutes - 54.3 MBEpisode 63: Can UX Writers manage other designers? In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writing title and what helped her become a successful product design manager. Learning outcomes: From copywriting to UX Writing Becoming a UX Writing manager Becoming a product design manager Leadership in Content Design Connect with guest, Shannon Leahy: Linkedin: https:...
Is content design still our dream job?
March 04, 2024 08:18 - 28 minutes - 46.2 MBIn today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems, as well as how to deal with challenging situations and picking our battles. Learning outcomes: Coming into UX writing from Psychology The career trajectory of a content designer in Europe Day to day of the job Storytelling and framing content design problems Connect w...
My UX Writing and Content Design focus areas this year
January 12, 2024 09:30 - 23 minutes - 11.4 MBEpisode 61: My UX Writing and Content Design focus areas this year I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why. Read my article on the topic: https://medium.com/p/f6cc9983e4dc Learning outcomes: How to focus your craft and leadership skills What I'm focusing on this year How I view AI What I think about team dynamics How being a content design lead is different from other lead roles Co...
How to be creative when the world is on fire
November 15, 2023 13:26 - 55 minutes - 51.7 MBEpisode 60: How to be creative when the world is on fire Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial. Learning outcomes: What is creativity? Tips for being ...
Get started with information architecture
October 19, 2023 07:45 - 24 minutes - 12 MBEpisode 59: Get started with information architecture Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that need to be involved when working on IA? In this episode I share my experience working with IA and what has worked well for me (and what hasn't) Learning outcomes: What is Information Architecture? What is taxonomy? How to lead IA projects and collaborate with others H...
Am I crazy or am I just context-switching?
September 20, 2023 11:33 - 19 minutes - 9.61 MBEpisode 58: Am I crazy or am I just context-switching? Context switching is one of the leading causes of overwhelm and burnout among content designers and UX writers. But why is it like that and what can you do to help yourself (and others)? In today's episode, I share my best tips for tackling the context overwhelm and managing up! Learning outcomes: What is context switching? Why are UX Writers and Content Designers context-switching more? How to mitigate it Hang in there! Connect ...
Why I no longer believe in Content Design v 2.0
August 31, 2023 12:28 - 23 minutes - 11.4 MBEpisode 57: Why I no longer believe in Content Design v 2.0 A while ago I wrote an article for UX Collective on the above topic. It went viral and started a major debate. In this episode, I talk a little bit more about my points from the article and how we can save Content Design. Link to article: https://medium.com/p/e71aeb5f060c Learning outcomes: Why is Content Design struggling? How can we help Junior UX Writers? What can leaders do to help? What can you do to be a more successfu...
How poetry, search intent, and social media can make you a better Content Designer
July 03, 2023 05:44 - 21 minutes - 20 MBEpisode 56: How poetry, search intent, and social media can make you a better Content Designer In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole Learning outcomes: What is SEO/search intent? How can you use SEO for Content ...
Getting promoted as a UX Writer
June 15, 2023 09:29 - 24 minutes - 22.8 MBEpisode 55: Getting promoted as a UX Writer In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans. Learning outcomes: Titles: What they mean The process behind promotions How levels vary...
Freelance writing is hard but worth it
April 18, 2023 13:13 - 30 minutes - 28.4 MBEpisode 54: Freelance writing is hard but worth it In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out. Learning outcomes: Freelance writing day-to-day ...
(Content) Design that includes all
April 04, 2023 08:37 - 29 minutes - 27.6 MBEpisode 53: (Content) Design that includes all My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like. Learning outcomes: What is accessibility? Why is it important? How to improve accessibility Working on accessib...
Upskilling as a UX Writer and going into leadership
March 02, 2023 09:13 - 18 minutes - 17.4 MBEpisode 52: Upskilling as a UX Writer and going into leadership Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you. Learning outcome...
UX Writing at IKEA and why an AI probably won't steal your job
February 05, 2023 13:06 - 27 minutes - 25.9 MBEpisode 51: UX Writing at IKEA and why an AI probably won't steal your job In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden. Learning outcomes: The development of AI for writing The future of ChatGPT and other wri...
UX Writing at IKEA and why AI probably won't steal your job
February 05, 2023 13:06 - 27 minutes - 25.9 MBEpisode 51: UX Writing at IKEA and why an AI probably won't steal your job In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden. Learning outcomes: The development of AI for writing The future of ChatGPT and other writi...
I was laid off
January 28, 2023 08:44 - 12 minutes - 11.6 MBEpisode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. [email protected] --- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message
What's the ROI of UX Writing?
January 16, 2023 13:12 - 31 minutes - 29.3 MBEpisode 49: What's the ROI of UX Writing? In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer. Learning outcomes: Writing a book The ROI of UX Writing Collaborating with ...
How to lead content design and stay sane while juggling different design philosophies
December 21, 2022 14:41 - 30 minutes - 28 MBEpisode 48: How to lead content design and stay sane while juggling different design philosophies In this episode, guest Chelsea Larsson shares how she went from being a content design IC to becoming a content design leader. She dives into how she scaled leadership from a medium-sized team to over 60 people. Plus, she talks about what she learned when going from a research-driven design process to a more accelerated one. Learning outcomes: From IC to management Scaling content design Le...
Writing is designing and Figma ain't that great
November 02, 2022 14:25 - 29 minutes - 27.6 MBEpisode 47: Writing is designing and Figma ain't that great Tag along as guest Michael Metts and I talk about his book 'Writing is designing' as well as a bunch of other things, such as Figma for UX writers or why you sometimes just need to claim the 'content designer' title to move up the career ladder. Learning outcomes: How 'Writing is designing' came to be Workshops on content design with Michael and Andy Why Figma for writers is overrated How you sometimes just need to claim that ...
Misfit? This is why you're great at content.
October 06, 2022 16:27 - 38 minutes - 35.6 MBEpisode 46: Misfit? This is why you're great at content. In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all things counterculture--and why it makes us better content designers. We discuss 10 counterculture approaches that work like a charm when you're working in content design, UX writing or copywriting. Long episode! 100% worth a listen. Learning outcomes: What countercultures and content design have in common Counterculture ways of looking at things in tec...
You're underestimating the importance of SEO for UX writing
September 20, 2022 18:33 - 24 minutes - 23 MBEpisode 45: You're underestimating the importance of SEO for UX writing In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics. Learning outcomes: Why SEO is important for UX writing What SEO is H...
Running a successful project with a UX writer, designer and researcher
August 29, 2022 10:34 - 26 minutes - 24.9 MBEpisode 44: Running a successful project with a UX writer, designer and researcher In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here! Learning outcomes: What makes a design project successful How do writers, des...
How to explain what you do as a designer or writer
August 17, 2022 15:19 - 42 minutes - 39.7 MBEpisode 43: How to explain what you do as a designer or writer In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding wha...
Get over your tone and voice guidelines
July 05, 2022 10:08 - 27 minutes - 25.2 MBEpisode 42: Get over your tone and voice guidelines Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant. Le...
Junior UX writers! This one is for you.
March 30, 2022 06:21 - 30 minutes - 28.1 MBEpisode 41: Junior UX writers! This one is for you. Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares what courses and resources helped him switch careers, why there aren't enough junior content design positions, and what the industry needs to improve to attract diverse talent. Learning outcomes: Day2day of a Junior UX writer Landing your first job in UX writing Building a ...
Freelancing as a content designer or UX writer
March 04, 2022 08:20 - 21 minutes - 20 MBEpisode 40: Freelancing as a content designer or UX writer Running your own business as a content designer/UX writer is certainly empowering, but more complex than freelancing in most other writing disciplines. In this episode, I dive into what it takes to get started as a freelance content designer, what to look out for, how to set boundaries, what to charge, plus I share some of the things I've learned freelancing in content design over the years. Enjoy! Learning outcomes: How does free...
UX writing compensation, negotiating your salary, and working in tech (EMEA focus)
February 07, 2022 08:36 - 40 minutes - 37.1 MBEpisode 39: UX writing compensation, negotiating your salary, and working in tech (EMEA focus) In today's episode, my guest Fran Cantanuso and I talk about negotiating salaries and perks as content designers as well as our experience with compensation levels as we developed our careers. The episode also dives into how UX writing is different from other content and writing disciplines, why it often pays more, what salary levels in EMEA look like, and what working in tech feels like. Come for...
Why you don't need to hire a native English UX writer
January 21, 2022 07:31 - 23 minutes - 22.2 MBEpisode 38: Why you don't need to hire a native English UX writer UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them. Learning outcomes: Why native English doesn't automatically make you a better writer How to raise a...
Career transitioning to UX Writing and building content guidelines from scratch
December 20, 2021 07:45 - 28 minutes - 25.9 MBEpisode 37: Career transitioning to UX Writing and building content guidelines from scratch Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk about her path into UX Writing, tips and tricks when working with content partners, setting up content guidelines from scratch, and much more. Learning outcomes: Career transitioning into UX (from marketing and startups) Establishing yourself in UX Writing Working with co...
Content design hacks for your everyday life
December 03, 2021 10:18 - 18 minutes - 17.4 MBEpisode 36: Content design hacks for your everyday life Content design is awesome! But did you know you can apply it to your everyday life and communication as well? In this episode, I talk about some of the content design tools and approaches you can take to e.g. writing emails, asking for input from colleagues, and writing documents. A short but sweet exploration of content design thinking for anyone - even content newbies. Learning outcomes: Writing better emails Glossaries for every...
UX Writing, but not in English - how culture shapes writing in different languages
November 19, 2021 07:48 - 28 minutes - 26.3 MBEpisode 35: UX Writing, but not in English - how culture shapes writing in different languages In today's episode, my guest Gladys and I talk about how writing for UX in other languages than English differs from writing in English. We discuss how culture affects your writing approach for each language, how the market for UX writers in various languages differs from the English market, how you can write in several languages, and how you can start out as a UX Writer in any language. Learning...
Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!
November 01, 2021 16:33 - 37 minutes - 35 MBEpisode 34: Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion! In today's episode, my guest Katrin Suetterlin and I introduce you to neurodiversity. We talk about what it means for content and user experiences, and what you can do to raise awareness. Learning outcomes: Intro to Neurodiversity Neurodivergencies vs disabilities Advocacy Raising awareness Challenges in user experience design Ebook accessibility https://accessibility.uxdesi...
How UX Writers and UX Designers collaborate - or why you should always keep asking questions
October 11, 2021 13:44 - 27 minutes - 25.6 MBEpisode 33: How UX Writers and UX Designers collaborate - or why you should always keep asking questions Magic happens when UX Designers and UX Writers collaborate as equals. But how do you set up the collaboration and what are some of the challenges? Today's guest, Silvi Toader from Adobe, shares her experience of working with writers throughout her career and has some encouraging words for those just starting out in the field. Learning outcomes: How UX Writers and UX Designers collabora...
Burnout and exhaustion while working in content - you're not alone
August 31, 2021 11:43 - 43 minutes - 40.5 MBEpisode 32: Burnout and exhaustion while working in content - you're not alone Today's episode is a discussion with two guests, Jane Ruffino and Candi Williams. We talk about how common burnout is when working in content and specifically as UX Writers in tech. We discuss our experience, what you can do to help yourself and others experiencing exhaustion, and how you can involve managers to help you. Most of all, we acknowledge that there are systemic issues when working as a UX Writer or Co...
A/B-testing designs and copy
August 22, 2021 06:26 - 17 minutes - 16.4 MBEpisode 31: A/B-testing designs and copy In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like. Learning outcomes: What is A/B-testing? A/B-testing for copy A/B-testing top tips Working in Growth Examples of easy things to test and how to break down more difficu...
Your first 90 days on the job as a UX Writer/Content Strategist
June 29, 2021 12:36 - 27 minutes - 25.3 MBEpisode 30: Your first 90 days on the job as a UX Writer/Content Strategist Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks into this quick episode. Focus on what matters most (relationships, processes, metrics, your well-being) and educate others about what you do. Bookmark contentrookiepod.com! Learning outcomes: What to focus on first Documentation Who to build relationships with How to est...
Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills
June 08, 2021 12:20 - 1 hour - 60.5 MBEpisode 29: Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills It was hard to find a title for this episode, which is a fruitful discussion between Patrick Stafford, Co-founder of the UX Writers Collective, and me. We talk about mentoring and coaching and why they are important, why everyone wants Senior Content Designers, and how to (potentially) solve this, plus other topics such as salary, development, and diversity challenges in the fiel...
UX Writing and Content Documentation
May 23, 2021 15:44 - 26 minutes - 24.2 MBEpisode 28: UX Writing and Content Documentation Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation do you need when and how should it look like? In this episode, I share what works for me when it comes to documentation and why I think this could be valuable for you even if you're not a writer. Learning outcomes: What is content/UX Writing documentation? What formats shou...
Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher
May 06, 2021 10:42 - 49 minutes - 45.9 MBEpisode 27: Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher Need some practical tips for getting into UX Writing? Are you wondering if being a generalist is even appreciated? And why the heck are UX Writers paid more than most other writers? Well, in today's episode with Yuval Kreshtcher we dig into all these topics and more. Join us for a fun episode that'll is aimed to make you feel a little more welcome in the field of UX Writing. Learning outcomes: ...
How to do UX writing without a UX Writer
April 30, 2021 08:14 - 19 minutes - 17.7 MBEpisode 26: How to do UX writing without a UX Writer Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well, there's plenty you can do to improve your microcopy anyway and it will pave the way for future UX Writers. This episode is especially for young companies and start-ups looking to create better UX copy on a small budget. Learning outcomes: Who can do UX writing in your team? How to keep track of copy throughout the design process How to get better ...
Your UX Writing Portfolio
April 09, 2021 14:28 - 20 minutes - 19 MBEpisode 25: Your UX Writing Portfolio All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana Menon (currently at Spotify). Anjana and Nicole talk about whether you need a UX Writing portfolio, what should be in it, how it should look and how a portfolio review works. Tune in if you're looking to break into UX Writing or get your portfolio up to speed. Learning outcomes: UX Writing portfolio yes or no? How many cases do you need? What f...
UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships
March 02, 2021 16:05 - 42 minutes - 38.9 MBEpisode 24: UX Writing and Content Design Stakeholders UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King. Learning outcomes: Who are common UX Writin...
UX Writing, Content Strategy, and Content Design - Then, now, and in the future
February 10, 2021 13:53 - 59 minutes - 55.5 MBEpisode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future (Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder? The longest episode of Content Rookie to date! But it's so worth it. Learning outcomes: What is UX Writing (really)?...
How to get paid for writing
January 26, 2021 08:42 - 34 minutes - 31.7 MBEpisode 22: How to get paid I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house? Learning outcomes: Starting from 0, building your portfolio Rate vs experience/value Negotiating your rate/salary Ho...
How User Research can take your copy to the next level
December 11, 2020 14:36 - 31 minutes - 29.5 MBEpisode 21: How User Research can take your copy to the next level A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!). Learning outcomes: What is User Research? User Research for (UX) Writers How to do your own User Research How to work with your bias Connect with my guest: https://www.linkedin.com/in/estellevanravestyn/ Connect with the host: nicoletells.com https://www.linkedin.com/...
You don't need to be a writer to be a copywriter
November 18, 2020 11:53 - 32 minutes - 29.9 MBEpisode 20: You don't need to be a writer to be a copywriter A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients. Learning outcomes: A different perspective on writing How creativity ch...
How cultural context affects your UX writing
October 22, 2020 07:50 - 27 minutes - 25.3 MBEpisode 19: How cultural context affects your UX writing With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And ...
From Copywriter to UX Writer - Which writing discipline suits you?
October 08, 2020 06:50 - 33 minutes - 30.7 MBEpisode 18: From Copywriter to UX Writer - Which writing discipline suits you? Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing differ from Content Writing or Content Management? Who needs to know SEO, have a thing for data or design? And who does the actual writing? Tune into this episode to get insights into my experience from working across various writing disciplines and find the one that suits your in...
How localization can accelerate the quality of your content
September 28, 2020 08:42 - 27 minutes - 25.6 MBEpisode 17: How localization can accelerate the quality of your content Join me and my guest Martina Russo (Movingwordstranslations.com) in a conversation about how localization works in practice, how to manage it, and the tools that can help you achieve the next level of quality. If localization is more than just translations, how do you ensure you have all the tools and knowledge you need to achieve top quality? Martina has been working with localization for many years and has managed a t...
Why you need to pay attention to localization
September 18, 2020 14:45 - 31 minutes - 29 MBEpisode 16: Why you need to pay attention to localization Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations. Learning outcomes: What is loca...