A/B-testing designs and copy

Content Rookie

English - August 22, 2021 06:26 - 17 minutes - 16.4 MB
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Episode 31: A/B-testing designs and copy

In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.

Learning outcomes:

What is A/B-testing?
A/B-testing for copy
A/B-testing top tips
Working in Growth
Examples of easy things to test and how to break down more difficult scenarios
Skillsets needed to run successful tests (for copy or design)

Connect with the guest, Anna:

https://www.linkedin.com/in/annahatzisavas/

Connect with the host, Nicole:

https://www.linkedin.com/in/nicoletells/

nicoletells.com

Twitter: @nicoletellsit

[email protected]

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