How cultural context affects your UX writing

Content Rookie

English - October 22, 2020 07:50 - 27 minutes - 25.3 MB
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Episode 19: How cultural context affects your UX writing

With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing?

Learning outcomes:

The caveats of arguing for a culture-focus to writing
Testing UX copy for different markets
The benefits of bringing together culture and design
Low context vs high context for UX writing
Localizing high-context scenarios

Connect with my guest Robin Reidl:

https://www.linkedin.com/in/tidalreidl/

Connect with the host:

https://www.linkedin.com/in/nicoletells/

nicoletells.com

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