How B2B PR Should Fit into Your Integrated Marketing Strategy

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing strategy.

Michelle Garrett is the author of B2B PR That Gets Results, a new public relations book that helps companies understand the importance of PR while providing tactical PR tips. On this episode, Michelle and I discuss how PR can help companies tell their stories and gain credibility. We talk about the misconceptions about PR, the difference between paid, earned, shared, and owned media, and the the integration of PR with content marketing and social media. We also talk about how to measure your PR efforts.

Takeaways

PR is an essential component of B2B marketing and can help companies gain credibility and tell their stories.Misconceptions about PR include confusing it with advertising.PR should be integrated with content marketing and social media to maximize its impact.Measurement of PR efforts can include placements, impressions, and traffic generated.Consider adding PR to your marketing program to improve brand reputation and share company achievements.

Quality writing is crucial in PR to stand out and engage audiences.

Resources

Connect with Michelle on LinkedInConnect with Wendy on LinkedInLearn More About Michelle Garrett's PR ServicesRead Michelle's New Book: B2B PR That Gets ResultsRelated Episode: Modern Public Relations: Micro Influencers, Niche Publications, and Generative AIRelated Episode: How EETech is Helping Technical Brands Build Community and Add Self-Service UX