Content Marketing, Engineered Podcast | TREW Marketing artwork

Creating Your Manufacturing Marketing Foundation

Content Marketing, Engineered Podcast | TREW Marketing

English - June 01, 2023 15:00 - 43 minutes - 30 MB - ★★★★★ - 19 ratings
Marketing Business Education How To b2b marketing marketing to engineers b2b content marketing industrial marketing b2b inbound marketing manufacturing marketing technology marketing embedded marketing technical marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SEO Series | Taking a Conversion-Focused Approach to SEO
Next Episode: Generative AI for Marketing - Maintaining Trust and Building an AI Policy

In this week's episode, I sit down with Nicole Donnelly, the Founder and CEO of DMG Digital. We are both marketing agency owners in the manufacturing and engineering space, so we really dive into what we see as the main challenges manufacturers face when it comes to marketing from executive buy-in to consistency and long-term strategy. 

 Here are the topics we covered in this episode:

Executive buy-in of marketing effortsMarketing and sales silosSales enablement materialsThe value and ROI of consistencyThe difference between SME and AI sourced contentWhere to begin marketing for manufacturing

The Artificial Intelligence vs Service Matter Expert (SME) discussion was a great topic to bring up. Nicole and I agreed that there is a place for generative AI tools like ChatGPT in your content and marketing strategy, but if you want valuable, trustworthy content that converts, it's best to source your content from your experienced internal talent. Nicole also shared her advice for marketing efforts that become stagnant and when to elevate your marketing strategy into paid advertising, video, podcasting and more.

Resources

2023 State of Marketing to Engineers Research Guide, including previous research reportsNicole Donnelly on LinkedInGenerative AI for Content Marketing


Connect with TREW Marketing

 Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with Wendy


TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.