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220: How George Lucas Outsmarted Hollywood
Content Inc with Joe Pulizzi
English - June 15, 2020 16:31 - 3 minutes - 4.23 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 219: A Detailed Content Purchasing Strategy (clip from The Will to Die)
Next Episode: 221: Consistency and The Hook (is all you need)
When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move.
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