219: A Detailed Content Purchasing Strategy (clip from The Will to Die)
Content Inc with Joe Pulizzi
English - June 10, 2020 12:00 - 10 minutes - 12.7 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 218: Content Marketing Success Comes from These Seven Traits
Next Episode: 220: How George Lucas Outsmarted Hollywood
An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach.
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