Content + Commerce

Influencer Marketing & Customer Acquisition w/ Michael Pomposello of Blue Polo Interactive

January 20, 2020 11:00 - 33 minutes - 24.9 MB

Content Plus Commerce Host: Blake Puryear Guest: Michael Pomposello On this episode Blake is joined by Michael Pomposello of the Blue Polo Interactive and they talk about customer acquisition. [00:01:37] - Background of Blue Polo Interactive [00:05:28] - Small pond influencers vs big pond influencers [00:12:20] - What is your Hero story [00:15:02] - Diversifying acquisition tools, analytics on influencer reach/interaction [00:18:12] - Customer Acquisition in the eComm space [00:27...

eCommerce Web Accessibility with Scott Buchanan of Ripen

January 08, 2020 11:00 - 17 minutes - 13.9 MB

Content Plus Commerce Host: Blake Puryear Guest: Scott Buchanan On this episode Blake is joined by Scott Buchanan of the Ripen Agency and they talk about eCommerce web accessibility. [00:01:10] - Background of Ripen Agency [00:02:06] - Go to tools, software [00:05:15] - What is your Hero story [00:07:36] - eCommerce Web Accessibility, things people miss [00:10:30] - Stakes for accessibility, ground floor basics that you should be doing [00:15:02] - Content, keeping copy plain...

All About Headless Commerce with Isaiah Bollinger of Trellis Commerce

December 30, 2019 11:00 - 28 minutes - 21 MB

Content Plus Commerce Host: Blake Puryear Guest: Isaiah Bollinger On this episode Blake is joined by Isaiah of Trellis Commerce [00:01:01] - Background of Trellis Commerce [00:09:25] - Preferred tool set, what do you build with? [00:14:19] - Headless commerce [00:21:29] - End users, non traditional ways of brands leveraging headless [00:24:40] - What is something coming you think might catch people by surprise? Quotes from the Episode: “There might be a platform that you ...

How We Use the Ecommerce Growth Formula to Increase Traffic and Drive More Revenue with Will Perry of Reason Agency

December 23, 2019 11:00 - 37 minutes - 27.5 MB

Content Plus Commerce Host: Blake Puryear Guest: Will Perry On this episode Blake is joined by Will Perry of Reason Agency [00:01:05] - Background of Reason Agency [00:02:40] - Go to tools, software [00:04:01] - What is your Hero story [00:07:45] - How Reason Agency uses their eCommerce growth formula to increase traffic, decrease cost per acquisition and drive revenue for brands [00:13:28] - Blunders brands make on their product pages [00:22:05] - common pitfalls brands ...

Paid Media, Growing D2C Sales, The Power of the Facebook Pixel with Nathan Otwell

December 16, 2019 11:00 - 24 minutes - 18.4 MB

Content Plus Commerce Host: Blake Puryear Guest: Nathan Otwell On this episode Blake is joined by Nathan Otwell [00:01:07] - Nathan’s background [00:05:52] - Paid media campaigns, go to tools [00:08:40] - What is your agency “hero” story [00:13:49] - Paid media, traditional in-store vs eCommerce [00:20:32] - Coming trends in paid social that will catch people by surprise Quotes from the Episode: “Big brands can actually use Facebook and instagram ads the same way that they would bu...

Partnerships & Gen Z and Millennial eCommerce with Alex Zachman

November 18, 2019 11:00 - 25 minutes - 21.1 MB

Show Notes Content Plus Commerce Episode 11 Host: Blake Puryear Guest: Alex Zachman On this episode Blake is joined by Alex Zachman of Old North Collective [00:01:25] - background of Old North Collective [00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics [00:07:56] - stop doing just search engine marketing [00:10:04] - leveraging non traditional marketing tactics to hit the Gen Z and millennial audience [00:18:21] - value of part...

Graham Lubie of Accorin: Planning on complexity. Grinding through the details. Doing things the right way in eCommerce

November 11, 2019 11:00 - 21 minutes - 18.8 MB

Content Plus Commerce - Episode 10 Host: Blake Puryear Guest: Graham Lubie On this episode Blake is joined by Graham Lubie of Accorin [00:01:04] - Background on Accorin [00:03:17] - eCommerce trends that have come and gone [00:05:15] - What are your “go to” tools? [00:07:09] - Selecting the correct platform/technology for the customer [00:08:30] - what is one of your “Agency Hero” stories [00:11:19] - planning on complexity, grinding through details, and how to do thing th...

How to Build on Different eCommerce Platforms with Brandon Alberts of Nuethic

October 28, 2019 10:00 - 17 minutes - 14.2 MB

Host: Blake Puryear Guest: Brandon from NuEthic On this episode Blake is joined by Brandon of NuEthic [00:00:57] – Background of how NuEthic was started [00:03:31] – Favorite tools for building eComm sites [00:07:05] – How to navigate which of the sale top bar apps to choose [00:11:29] – What is your best “Hero Story” [00:13:47] – Tactics to increase site speed [00:15:45] – Growing trends in the next 1-2 years Quotes from the Episode: “We just try to fill out what the customer’s ne...

The Importance of CRO, the History of EpicShops, Building Custom Plugins & Software for your Ecommerce Platform with Brandon Kirkland

October 21, 2019 10:00 - 17 minutes - 13.6 MB

Content Plus Commerce Episode 8 Host: Blake Puryear Guest: Brandon Kirkland On this episode Blake is joined by Brandon Kirkland of Epic Shops [00:00:57] - Background of Epic Shops [00:03:02] - “Go to” tools to use when building out a site [00:05:50] - Custom maintained plugins , the importance of CRO, the history of epicShops, building custom plugins & software for your ecommerce platform [00:08:52] - The importance of all web devs to understand CRO [00:12:01] - Best “Our ag...

How to Scale Your Ecommerce Brand Through the Increasingly Competitive Paid Advertising Landscape with Brandon Doyle

October 14, 2019 10:00 - 15 minutes - 13.4 MB

Content Plus Commerce Episode 7 Host: Blake Puryear Guest: Brandon Doyle On this episode Blake is joined by Brandon Doyle of Wallaroo Media [00:01:04] - Background of Wallaroo Media, full service digital agency [00:03:25] - SEO/SEM in regards to eComm, go to tools [00:05:17] - Hardest part of agency model and workarounds/solutions [00:07:37] - How to Scale Your eCommerce Brand Through the Increasingly Competitive Paid Advertising Landscape [00:12:24] - “Our agency got ...

Working w/ B-Corp Brands, Shoppable Content & Being a Brand Hero with Ben Herman

October 07, 2019 10:00 - 16 minutes - 14.3 MB

Content Plus Commerce Episode 6 Host: Blake Puryear Guest: Ben Herman On this episode Blake is joined by Ben Herman of Mad Fish Digital [00:01:09] - Background about Mad Fish Digital [00:02:49] - Differences of working with B-Corp brands from a strategy perspective [00:03:36] - Tool sets, favorites to use and why [00:04:49] - Approach to last touch attribution [00:05:59] - Trends in the SEO/SEM realm, good or bad [00:08:24] - Shoppable content, why is it effective/important [0...

Defining your Brand, Guidelines, Marketing Profiles, and Digital Strategies with Adam Butt

September 30, 2019 10:00 - 19 minutes - 14.6 MB

Content Plus Commerce Episode 5 Host: Blake Puryear Guest: Adam Butt On this episode Blake is joined by Adam Butt founder of Noticed [00:01:17] - Background of how Noticed was started [00:04:21] - Go to tools for building out a site [00:05:40] - Personalization trends [00:08:33] - Defining your brand, guidelines, marketing profiles, and digital strategies [00:09:19] - Common headaches when managing a site build [00:13:02] - Best “Saving the Day” story for Noticed [00:16:24] ...

UX Tools, UX Research & the History of Eight Bit Studios with John Ostler

September 23, 2019 10:00 - 18 minutes - 16.2 MB

Content Plus Commerce Episode 4 Host: Blake Puryear Guest: John Ostler On this episode Blake is joined by Jon Ostler from Eight Bit Studios [00:01:07] - Back ground of Eight Bit Studios [00:03:15] - Dev work + Design, full service agency [00:05:25] - Go to tools, collaboration software [00:06:25] - Benefits to collaboration tools, creating good design systems [00:08:09] - Common headaches when managing a site build and creative solutions to get around obstacles [00:11:32] - Eight Bi...

Loyalty Programs, the Future of D2C eCommerce & Subscription Commerce - Yuri Kurat from New Normal

September 15, 2019 12:00 - 23 minutes - 19.2 MB

On this episode Blake is joined by Yuri Kurat of the New Normal Agency, a Seattle based software services agency. [N]ew Normal Agency: From 2008, Yuri worked for a development company and after 5 years there he decided start his own project, the New Normal Agency, co-founding the business with Alex Tinyaev they began with the a goal of building custom eCommerce implementations. What tools do you use: Depends on the clients needs. One of the biggest things that we discovered for ag...

Building eCommerce in 2019, Small Brands & eCommerce ERP - Chad Fisher of BTownWeb

September 15, 2019 12:00 - 15 minutes - 12.8 MB

On this episode Blake is joined by Chad Fisher founder of BTOWN Web, a Seattle based software services agency. BTOWN Web was founded 7 years ago. 6 years ago they shifted focus to Shopify and became Shopify experts, 3 years ago they became Shopify plus partners BTOWN Web focused on being a jack of all trades to accommodate where their clients were coming from Building sites: We focus on what are the pain point brands are dealing with. When we are engaging with a brand it is often be...

eCommerce Trends, Building Sites on Magento & the Future of eCommerce! - Artūrs Krūze, CEO of Magebit

September 15, 2019 12:00 - 16 minutes - 13.5 MB

On this episode we will talk about building on the web and building eCommerce digitally. We are joined by CEO & co-founder of Magebit, an eCommerce agency, Arturs Kruze. Magebit: Arturs initially started as a developer, developing website for himself such as gaming websites then started working with various agencies building landing pages to complex systems. Finding Magento he realized it had a learning curve and you hate it until you love it but the benefits exceed expectation. With co...