Defining your Brand, Guidelines, Marketing Profiles, and Digital Strategies with Adam Butt

Content + Commerce

English - September 30, 2019 10:00 - 19 minutes - 14.6 MB - ★★★★★ - 1 rating
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Previous Episode: UX Tools, UX Research & the History of Eight Bit Studios with John Ostler

Next Episode: Working w/ B-Corp Brands, Shoppable Content & Being a Brand Hero with Ben Herman

Content Plus Commerce Episode 5

Host: Blake Puryear Guest: Adam Butt

On this episode Blake is joined by Adam Butt founder of Noticed
[00:01:17] - Background of how Noticed was started
[00:04:21] - Go to tools for building out a site
[00:05:40] - Personalization trends

[00:08:33] - Defining your brand, guidelines, marketing profiles, and digital strategies
[00:09:19] - Common headaches when managing a site build
[00:13:02] - Best “Saving the Day” story for Noticed
[00:16:24] - Growing trends in the next year

Quotes from the Episode:

“One of the challenge we have with some of the brands, especially the ones that are growing really quick, is not really having the brand defined.” [00:08:19]

“If you're a small brand, hire an eCommerce manager.” [00:09:54]

Links:

Noticed https://www.noticed.com

Yotpo Swell Nosto

https://www.yotpo.com
https://www.swellcx.com
https://www.nosto.com