Content and Conversation: SEO Tips from Siege Media
53 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 14 ratingsUsing the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.
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Episodes
Hiring Writers at Scale with Julia McCoy of Express Writers
February 24, 2021 16:15 - 34 minutes - 32 MBThe right copywriter may be the deciding factor between standing out and blending in with the crowd. Forget college essays and MLA format, today’s content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting. In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 m...
The State of Digital PR in 2021
February 11, 2021 06:00 - 19 minutes - 18.2 MBDigital PR has been around for more than a decade. So why is it trending now? It’s 2021 and our social media feeds can’t stop talking about Digital PR and GameStop. Yet, it’s for a good reason. Whether it be brand identity’s rise in Google ranking factors or the competition of viral content, it’s impossible to ignore the draw to digital PR. In today’s episode of Content & Conversation, Ross Hudgens and Director of Digital PR, Vince Nero, discuss the current state of digital PR, what mistak...
Enterprise SEO with Jenn Mathews of GitHub
February 03, 2021 09:00 - 27 minutes - 25.4 MBEnterprise SEO is a huge endeavor. With differing opinions from the C-suite, how does one execute a realistic plan of action? The initial hurdles when managing enterprise SEO can be navigating internal departments and setting the right expectations. In this episode of Content & Conversation, we chat with Jenn Mathews, the SEO Manager at GitHub, and discuss how her experiences (Nordstrom, Groupon) thus far have taught her about implementing SEO on a large scale. Subscribe to C&C Listen on ...
5 SEO Experts Share Predictions for 2021
January 19, 2021 16:27 - 20 minutes - 19.2 MBIn a new year, the pendulum is swinging once again for all things content marketing. Are you on the right side? This week’s episode features an all-star guest list of SEO experts (in order of appearance): Cyrus Shepard, Founder of Zyppy; Mike King, Managing Director & Founder of iPullRank; Aleyda Solis, Intl. Mobile SEO Consultant & Founder of Remoters.net; Rand Fishkin, Co-Founder & CEO of Sparktoro; and Kevin Indig, Director of SEO at Shopify. Listen and learn as this experienced group d...
SEO Stuff to Stop Worrying About
January 06, 2021 09:00 - 12 minutes - 11.6 MBIt's 2021 and we're giving you permission to stop stressing. In this week's episode Director of Marketing Caroline Gilbert and SEO Manager Jon Eric Dela Cruz discuss technical SEO and content marketing "best practices" that you should stop worrying about. They cover rating tools that you should stop following, what actually make a quality backlinks, internal linking recommendations and more. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:28: ...
Personal Finance Content Marketing with Alli Berry of The Motley Fool
December 30, 2020 16:17 - 28 minutes - 26 MBIn the past year, the personal finance affiliate space has exploded. Recent acquisition and partnership news, like NextAdvisor and TIME, mean the competition is only getting harder to beat. This week we return from our holiday break with an interview with Alli Berry of The Motley Fool to discuss her role as SEO Manager, how the company treats evergreen vs. breaking news content and tips for other players in this space (main takeaway: good luck). Subscribe to C&C Listen on iTunes Listen...
Who Should You Pitch at Big Publications?
December 15, 2020 09:00 - 24 minutes - 22.7 MBEditors, Writers and Contributors, oh my! Have you ever spent way too long staring at a masthead asking yourself, "do I pitch the managing editor? The staff writer? The editor-in-chief?" This week we talk to Senior Content Marketing Specialist Sarah Hollenbeck and Content Marketing Specialist Amanda Pell on their experience working at publications like Upworthy and PC Mag and their tips for pitching different media outlets. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify...
How to Pivot a Content Strategy: Lessons from Siege Media
December 01, 2020 09:00 - 26 minutes - 24.4 MBIn June, we restarted our content strategy and pushed more resources towards our own brand. What did we learn from it? A lot, actually. This week Ross and Caroline chat through what we've learned after six months of publishing, exploring new content formats and what is changing in 2021. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 1:23: How we approached content creation without link building and the results of that 2:00: Is it possible for a...
Recapping the Best Time and Day to Send Emails
November 24, 2020 16:15 - 13 minutes - 12.4 MBWhen to hit send on an email could be the difference between a reply and straight to trash. But it isn't the only thing you should care about. This week Director of Marketing Caroline Gilbert chats with Content Lead Drew Page on his recent analysis of more than 85,000 emails we sent in 2020 to determine the best day and time to hit the send button. They also discuss why hyper focusing on send time isn't the right mindset and psychology behind an opened emailed. Subscribe to C&C Listen o...
SEO + Content Roadmap for Low Authority Sites
November 17, 2020 16:10 - 14 minutes - 13.6 MBIf you're starting from zero, this is the episode for you. Launching a new brand today can feel like a uphill battle. Especially in markets like insurance, personal finance or SaaS — how do you compete in a crowded market? Directors Caroline Gilbert and Alex Heinz chat through their SEO and content recommendations for startups and SMBs to get started on the right foot. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:38: How to evaluate keywords (and fin...
On SERP Suggestions for Content Marketers
November 10, 2020 09:00 - 16 minutes - 15.6 MBWith Google rolling out more and more features, the "10 blue links" SERP is a thing of the past. Even worse, changes like featured snippets not only take up SERP real estate, but also take away traffic. How can you compete not only with your SERP competition, but Google itself? Caroline chats with SEO Manager Jon Eric Dela Cruz to talk about "on SERP" SEO and how get the most traffic out of your rankings. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Note...
What You Need to Know About E-A-T with Lily Ray
November 04, 2020 09:00 - 29 minutes - 27.2 MBLast year, Google made a big splash with E-A-T. Cut to COVID and authoritative and trustworthy news in YMYL (Your Money Your Life) become an even greater focus for Google. Now that the dust has (somewhat) settled, Caroline chatted with Lily Ray from Path Interactive who has been talking all things E-A-T since her article published last year. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T...
How to Execute SEO-Driven Content Marketing with Neville Medhora
October 27, 2020 08:00 - 58 minutes - 53.1 MBLast week, Ross joined Neville Medhora for a whopping 1-hour discussion on our full process. They cover everything from link building, scaling content creation, auditing existing posts, YouTube strategy and more. Did we say more? Yes, much, much more. Watch the recording over on Neville's YouTube channel or listen below. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 3:24: Are links and content really all that's needed for SEO? 8:11: The danger in relyi...
Building Reporter Relationships With We Earn Media
October 20, 2020 08:00 - 50 minutes - 46.2 MBToo often, PR centered podcasts are centered around "storytelling" and fluff tips. Not this episode. Today, Caroline sits down with Britt Klontz and Jackie Lambert of We Earn Media to get into the weeds on pitching. How many emails do you send for a campaign? How much should you care about backlink metrics? Most importantly: how do I get a journalist to open my email?! Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:40: How has SEO influenced media rela...
What SEOs Get Wrong With Content Marketing
October 13, 2020 08:00 - 13 minutes - 12.5 MBIf you're a technical SEO, stop doing these things. Even if you're technically minded, seeing the value of content and pushing beyond the keywords is equally important to rankings and traffic. Caroline and Senior SEO Analyst Shelley Marshall discuss areas an SEO may get wrong about content marketing. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:35: Why UX/UI still matters even as a technical SEO 3:48: What you may be missing during the brainstorming...
Content Marketing Considerations During An Election Year
October 06, 2020 15:22 - 12 minutes - 11.6 MBElection Day is less than 30 days out. On today's Content & Conversation, Ross and Caroline discuss how your content marketing calendar should change to reflect the upcoming national news (and if it should change at all). Also, if you're in the U.S., don't forget to vote! Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:25: How we view Election Day in our content calendars 1:07: Questions to ask yourself about content publishing that week 1:50: What cou...
Link Building: Long Term vs. Short Term Strategies
September 29, 2020 08:00 - 15 minutes - 13.9 MBMajority of link building is done on a long time frame, but some businesses may need immediate wins. In those cases, what should you do? On today's Content & Conversation Ross and Caroline chat through when a business may need to focus on short term links, what content formats fit that framework and outcomes you can expect. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 00:30: When does prioritizing immediate links make sense? 2:46: Content formats that ...
How Designers and Content Marketers Can Work Together
September 22, 2020 08:00 - 12 minutes - 11.6 MBWhat does it mean to have an "eye for design?" Can you train that or is it gut instinct? For many content marketers, you're collaborating with a creative (either a graphic designer, photographer, illustrator or more). Knowing the appropriate lingo and giving design feedback is critical to ensure a smooth project. This week Caroline is joined by Director of Content Strategy Alex Heinz and Lead Art Director Leslie Leck to discuss how we encourage collaboration between our content marketing an...
SEO Lessons From Running a 80-Person Content Marketing Agency
September 15, 2020 08:00 - 27 minutes - 25 MBToday we flip the script. Director of Content Marketing, Vince Nero, chats with our founder, Ross, on a variety of SEO topics spanning algorithm shifts, link building, UX/UI and running and agency. Ross shares his new thoughts and theories, as well as how that has evolved since starting Siege Media 5+ years ago. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 1:14: How much should SEOs be tuned in to algorithm shifts? 3:00: What to look for when an algor...
What We Learned Analyzing the Cost Per Link of 500+ Posts
September 14, 2020 08:00 - 12 minutes - 11.1 MBWhat if I told you one post could earn 300+ links? And what if I told you none of those links were from outreach? We create a lot of content. But we also do a fair amount of outreach. In fact, half of a content marketing specialist’s role here is to promote the work they wrote and built. In the past, we considered a 5-7% placement rate a solid outcome, which meant our clients were seeing a cost per link of $650-$800 depending on the post. Short term, this was great, but long term, some of ...
How to Build Links to Bottom Funnel Pages
September 09, 2020 14:29 - 12 minutes - 11.4 MBLinks to content is great. You know what's better? Product page links. Many clients want to know how the links we earn drive value to the bottom funnel. And while link building is a "rising tide lifts all ships" strategy, our outreach will be even more valuable if we can have it point directly to a "money page." In today's Content & Conversation, Ross and Caroline share five strategies to help build links to more valuable pages and, in turn, increase authority and traffic. Subscribe to C&...
Vetting Prospects at Scale
September 01, 2020 15:45 - 17 minutes - 16.5 MBPossibly the hardest part of outreach is deciding who to pitch. We're not of the "spray and pray" mindset, so building a pitch list takes time. That said, we've discovered some helpful tricks and tips to try to decrease that vetting period as much as possible. In today's Content & Conversation, Director of Content Marketing Vince Nero offers his updated advice on how we cut down on time spent compiling pitches. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes:...
What We Learned Analyzing the Cost Per Link of 250+ Posts
August 25, 2020 08:00 - 12 minutes - 11.1 MBOur typical outreach project produces a cost per link in the $750 range. But recently we found a way to drop that number to as low as $200. There are many factors that play into a high cost per link. We've discussed non-content factors and before that shared how poor outreach can play a big part. To dive deeper, we analyzed 250+ client posts to see how well our content performed one month, six months, 12 months and 18 months post publish. The result? A clear winning strategy that prioritize...
How To Hire Designers for Content Marketing
August 18, 2020 08:00 - 12 minutes - 11.7 MBWe pride ourselves on having 50% of our staff focused on design. But it's taken years to build that talent. If you're looking to hire a graphic designer (or you're interested in applying to work at Siege), in this week's Content & Conversation Caroline sits down with senior art directors Leslie and Eric to chat through our vetting process. Even if you're not a graphic designer by trade, listen below for helpful tips on vetting creative portfolios and what you should expect from a designer....
Non-Content Factors That Increase Your Cost Per Link
August 11, 2020 08:00 - 16 minutes - 22.8 MBExperiencing a high cost per link? It could be your content, but it could also be your whole website. In this week's Content & Conversation, Ross and Caroline discuss factors that may be contributing to a high cost per link. Usually if outreach is failing, we blame the content, but we've also found that some client's blog and overall website aren't set up well for link building. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 0:42: How site design impacts ...
Outreach Strategies to Combat No Responses
August 04, 2020 08:00 - 17 minutes - 24.6 MBHitting send and then... crickets? Listen to our outreach tips to avoid no responses. No one likes a failed outreach campaign. Today's Content & Conversation Directors Caroline and Alex Heinz break down elements of your outreach email into three distinct parts (subject line, body email and content pitched) to help you diagnose why a pitch may have failed. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 0:53: How to use open and click through rate tracking f...
Updating Our “How to Get More Website Traffic by 250,000+ Visits”
July 28, 2020 08:00 - 15 minutes - 21.2 MBOur "bread and butter" eBook, but updated for 2020! If you've been a long time Siege reader, you've probably come across our "How to Get More Website Traffic by 250,000+ Visits" post and corresponding eBook. We recently revamped it for 2020 and while a lot of the best practices still hold true, there are a few areas we've changed to reflect our practices today. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 0:58: How we've shifted our "Skyscraper Techniq...
What Does GPT-3 Mean for Content Marketing?
July 21, 2020 08:00 - 13 minutes - 18.8 MBWhat is GPT-3? Are we all out of a job? In this episode of Content & Conversation Ross and Caroline chat through what GPT-3 is and how it impacts content marketing and SEO. If copywriting is a core deliverable for your business or position, it may be time to rethink your work and how you market yourself. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 0:33: What is GPT-3? 1:53: Are content writers out of a job? 2:18: How GPT-3 can create content of diffe...
How Are You Planning for Q4?
July 14, 2020 08:00 - 12 minutes - 11.1 MBIt's Christmas in July! Literally. Are you thinking about Q4 and holiday season right now? If not, you should be. For many of our eCommerce clients we start brainstorming topics for November and December around this time. On this episode of Content & Conversation, Ross and Caroline discuss why we start the process so early, how to balance ranking timelines with editorial calendars and how to plan pre-, during and post-peak season. Subscribe to C&CListen on iTunesListen on StitcherListen o...
How to Train a Content Marketer in 90 Days or Less
July 07, 2020 08:00 - 11 minutes - 16.4 MBTraining a great team of content marketers doesn't have to feel like such a challenge. If you’re like us, hiring great people is just the first part of the battle when it comes to cultivating talent on your teams. Given the dynamic nature of SEO, it can feel especially challenging to train at scale when so much of the work we do is constantly evolving. While there’s no one-size-fits-all approach to content marketing, we’ve seen success with our training strategy — even as we continue to lo...
Why You Might Not Want to Go Viral
June 30, 2020 08:00 - 12 minutes - 11.5 MBShould virality really be the goal with your content? Could it be hurting more than helping you? Update: Following publish we were alerted that our example for Bid-On-Equipment was to support their candy machinery page, which after some reflection is a relevant piece of content for this company's needs. In the below Content & Links episode and corresponding Content & Conversation, I outline why viral content may work against you—or at least why virality shouldn't be your main priority. ...
What Google’s Guest Posting Guidelines Mean Today
June 23, 2020 08:00 - 10 minutes - 9.19 MBGoogle resurfaced their guidelines around guest posting requirements and it made SEO headlines. What Google is sharing wasn't necessarily new, but it got us talking internally about how we strategically view guest posting in our outreach methods. In today's Content & Conversation Caroline and Ross talk about how diversification is key and why we're ok with 15% of our placements coming from guest posts. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 1:33:...
What Google’s Guest Posting Guidelines Mean Today [Podcast]
June 23, 2020 08:00 - 10 minutes - 9.19 MBGoogle resurfaced their guidelines around guest posting requirements and it made SEO headlines. What Google is sharing wasn't necessarily new, but it got us talking internally about how we strategically view guest posting in our outreach methods. In today's Content & Conversation Caroline and Ross talk about how diversification is key and why we're ok with 15% of our placements coming from guest posts. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 1:33:...
Generate Links, Don’t Be a Link Builder [Podcast]
June 16, 2020 08:00 - 18 minutes - 17.4 MBOutreach is a regular part of our day to day, but we hate calling ourselves "link builders." In this returning episode of Content & Conversation, Ross and Caroline sit down to talk about how Siege Media is starting to look at link building more strategically than just manual outreach. They cover what passive link intent means and common keyword phrases that indicate opportunity. Did we also mention we talk about clowns? This is our first episode in our newly revamped format where we'll be r...
Generate Links, Don’t Be a Link Builder
June 16, 2020 08:00 - 18 minutes - 17.4 MBOutreach is a regular part of our day to day, but we hate calling ourselves "link builders." In this returning episode of Content & Conversation, Ross and Caroline sit down to talk about how Siege Media is starting to look at link building more strategically than just manual outreach. They cover what passive link intent means and common keyword phrases that indicate opportunity. Did we also mention we talk about clowns? This is our first episode in our newly revamped format where we'll be r...
Podcast Refresh: The New Content & Conversation
June 12, 2020 08:00 - 1 minute - 22.9 MB VideoWhat do clowns, Michael Bublé and diet Pepsi all have in common? We talk about it, and a lot of other stuff, on our new season of Content & Conversation. Join Founder Ross Hudgens and Director of Marketing Caroline Gilbert every Tuesday for quick, actionable insights on content marketing and SEO. We'll cover new trends all in the time it takes to finish your breakfast. And don't worry, we'll still bring you great interviews from experts in the industry and we're excited for our 2020 line u...
SEO for Series A+ Startups w/ Josh Waldrum & Matt Gratt
April 28, 2020 15:59 - 34 minutes - 48 MBIf you run SEO for a high growth organization, you face unique dynamics as it comes to goal setting, fighting for SEO, and getting things done. If you run SEO for a high growth organization, you face unique dynamics as it comes to goal setting, fighting for SEO, and getting things done. In this episode we talk to startup veterans Matt Gratt of life insurance startup Bestow and Josh Waldrum of insurance comparison site The Zebra. Both have great experience running SEO at high-growth organizat...
Content Marketing Changes During and After COVID-19 w/ Paddy Moogan
April 22, 2020 18:53 - 1 hour - 85.2 MBWe talked about current pivots we are taking to be successful, mid-term changes we expect to see in the content marketing world, and also lasting decisions we expect to pervade past this situation. We were lucky to have Aira co-founder Paddy Moogan on to talk content marketing in the past few months. As we're all aware, things have changed dramatically and we thought there was no better person than Paddy to discuss the current state of affairs. Paddy has a great background in content market...
Content Strategy in 2020 and Beyond w/ Derek Gleason
March 05, 2020 00:44 - 37 minutes - 84.7 MB VideoHow we create content in 2020 to compete is significantly different than five years ago, and even distinctly different from last year for most people. CXL Live's Content Lead Derek Gleason is an authoritative voice on content strategy and one that brings great insights into evolving decision making on that front. In this video we discuss some of his newer theories, how that intersects with SEO and how that can inform better results in 2020 and beyond. Subscribe to C&CListen on iTunes Show ...
How Baremetrics Used Transparency to Grow to $1.5M ARR
February 25, 2020 18:04 - 35 minutes - 32.7 MBBaremetrics has an impressive history of content marketing through transparency. Their company steps out of their comfort zone and speaks to success and failure in a way that has resonated with other SaaS companies. Corey Haines, Baremetrics' Head of Growth, came on Content and Converstion to share how they wield transparency as a weapon and also use other unique growth models to best prioritize marketing efforts internally. Subscribe to C&CListen on iTunes Show Agenda & Timestamps: 0:36:...
Publisher SEO with Upasna Gautam
January 29, 2020 17:16 - 26 minutes - 24 MBIf you work on SEO with larger publishers, you know there are unique dynamics that make approaching search its own beast. Whether it's training writers, solving for Google News, optimizing for quick answers, or internal linking, these problems aren't straightforward to solve. In this episode we talk with CNN's Upasna Gautam on exactly these dynamics and dig into her history doing SEO for Mashable, PC Mag and other publications just like it. Editors note: We had some sun show up in the sho...
How to Optimize for Voice Search w/ CNN’s Upasna Gautam
December 12, 2019 17:16 - 4 minutes - 6 MBVoice search SEO is a growing topic in the community. However, the response to it is mixed. Is this something we need to actively care about for our clients? Upasna Gautam, Product at CNN and former SEO at Ziff Davis, who runs well-known publishing sites such as Mashable, PC Mag and IGN, has some recommendations that will help clearly answer that question. That is, optimizing for voice search, in a way, is also better optimizing for everything. Enjoy the video and learn more about how to d...
How to do Keyword Research in 2020 w/ Nick Eubanks
November 21, 2019 13:47 - 38 minutes - 53.3 MBArguably, the thing that has changed the most in the past five years in the SEO world is keyword research. If you aren't doing it correctly, your process is likely wildly inefficient if possibly not working at all. The go-to voice on keyword research in the SEO space is Nick Eubanks. Nick, founder of From the Future and co-founder of Traffic Think Tank, continually brings great insights on that side of things. That's why it made perfect sense to have him on Content and Conversation to talk...
The State of SEO Careers in 2020 and Beyond w/ Eli Schwartz
October 23, 2019 20:05 - 37 minutes - 52.3 MBThere are a lot of Director level positions in SEO, but not a lot of people to fill them. Why is that? Eli Schwartz, growth advisor and former lead SEO at SurveyMonkey, has a theory. In this episode on the state of SEO careers, Eli and I discuss where things are today, especially in regards to do Director/VP level positions. We talk about the dip people go through, and why many people don't make it through that dip as an SEO. We also discuss how people value zero click searches, where your...
How Google’s rel= News Will Impact Link Building w/ Paddy Moogan
September 18, 2019 05:53 - 1 hour - 111 MBIn life, there are often people you'd love to meet in person, but just can't. Paddy Moogan, co-founder of Aira, has been one of those people for me. This problem led us to create a podcast-only version of our "Content and Conversation" video series. As Paddy lives across the pond from our San Diego video homebase, it made sense to connect via audio to discuss everything pertinent to content marketing and SEO. In this episode, Paddy and I discuss the recent rel="Sponsored" and "UGC" news, Ha...
New Website Launch Strategy w/ Ryan Stewart
August 13, 2019 23:44 - 34 minutes - 31.7 MBThere's a lot that goes into launching a new business and website, and many strategic choices that need to be made. But how can you be sure you're making the right decisions that won't run your site into the ground? In this episode, we're joined by Ryan Stewart to discuss strategies and roadmaps when helping clients launch new websites, the importance of looking at clients on a case-by-case basis, managing client expectations and more. Ryan is an impressive marketing consultant who built and...
SEO Client Reporting Tips with Kameron Jenkins
July 16, 2019 21:45 - 34 minutes - 47.6 MBIn a client-facing industry, we have a responsibility as content marketers and SEO practitioners to not only create great work, but to communicate that progress with our clients. In this episode, we sat down with Kameron Jenkins, SEO Wordsmith at Moz and founder of boutique content marketing agency Soapboxly, to discuss the true value of SEO and content marketing, and how to best communicate with and serve your clients. Subscribe to C&CListen on iTunes Show Agenda & Timestamps 0:43: How do...
Sales Copywriting for Content Marketing with Neville Medhora
June 24, 2019 16:10 - 42 minutes - 58.7 MBEffective copywriting is a vital component of content marketing, and it's a skill that takes time and practice to do well. Every word that content marketers write counts, from headlines to body copy and even email subject lines. In this episode of Content and Conversation, we sat down with Kopywriting Kourse founder Neville Medhora, who shares his insights on best copywriting practices, and even a few tips and tricks on marketers how to improve the quality of outreach emails with simple outl...
How the CXL Blog Went From 0 to 3 Million Visits/Year
June 06, 2019 15:19 - 30 minutes - 41.3 MBAll marketers want to be at the top of their game. But in order to be the best out there, you have to fine-tune your craft and put in work. That's where CXL Institute comes in. In this episode of Content and Conversation, we sit down with Peep Laja, CEO of CXL, to discuss how to develop content strategy from scratch and stand out in a crowded marketplace, as well as discuss best practices for distribution. Subscribe to C&CListen on iTunes Show Agenda & Timestamps 0:52: Should people be doin...
Old School Link Building w/ Julie Joyce & Garrett French
May 16, 2019 14:46 - 38 minutes - 71.1 MBJulie Joyce and Garret French are "O.G." link builders. They have both been doing it for more than a decade and lived through the Penguin Update with war stories in tow. I was super excited to have them on in our Austin office to talk about the intersection of old and new. Does link buying still work today? How about broken link building? Garrett also talks about local sponsorships and the idea of "citable elements", a concept I had not yet heard that should bring you significant value. Gar...