How Baremetrics Used Transparency to Grow to $1.5M ARR

Baremetrics has an impressive history of content marketing through transparency. Their company steps out of their comfort zone and speaks to success and failure in a way that has resonated with other SaaS companies.

Corey Haines, Baremetrics' Head of Growth, came on Content and Converstion to share how they wield transparency as a weapon and also use other unique growth models to best prioritize marketing efforts internally.

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Show Agenda & Timestamps:
0:36: What is Baremetrics?
1:15: Baremetrics almost sold for $5M, and your founder wrote a post about it. What was your perception of that?
5:46: Being transparent is a big part of Baremetrics' success. How can other businesses leverage that?
9:30: How do you address the negative effects of being transparent?
11:45: Your title is "Head of Growth." What are the differences between that and "Head of Marketing?"
15:10: Do you get anxiety about Baremetric's transparent growth metrics? What happens when growth flattens?
16:20: Describe your bottoms up approach to growth.
18:40: What is your client referral process like?
19:37: "Do things that don't scale." Explain that philosophy.
23:45: The G.R.O.W.S. Model – Can you speak to how you use that?
27:50: Having an all-remote company can get lonely. What tools do you use to help with that?
29:14: You've been excited about the "5 Main Growth Levers." Describe that.
33:30: Is there any actionable tip, tool or resource you're excited about?

Show Notes:

Baremetrics' Open Startups
Donut team-building app
Follow Corey on Twitter
Follow Siege on Twitter
Follow Ross on Twitter
Directed by Cara Brown
Send Ross an email

Baremetrics has an impressive history of content marketing through transparency. Their company steps out of their comfort zone and speaks to success and failure in a way that has resonated with other SaaS companies.

Corey Haines, Baremetrics’ Head of Growth, came on Content and Converstion to share how they wield transparency as a weapon and also use other unique growth models to best prioritize marketing efforts internally.

Subscribe to C&CListen on iTunes
Show Agenda & Timestamps:

0:36: What is Baremetrics?

1:15: Baremetrics almost sold for $5M, and your founder wrote a post about it. What was your perception of that?

5:46: Being transparent is a big part of Baremetrics’ success. How can other businesses leverage that?

9:30: How do you address the negative effects of being transparent?

11:45: Your title is “Head of Growth.” What are the differences between that and “Head of Marketing?”

15:10: Do you get anxiety about Baremetric’s transparent growth metrics? What happens when growth flattens?

16:20: Describe your bottoms up approach to growth.

18:40: What is your client referral process like?

19:37: “Do things that don’t scale.” Explain that philosophy.

23:45: The G.R.O.W.S. Model – Can you speak to how you use that?

27:50: Having an all-remote company can get lonely. What tools do you use to help with that?

29:14: You’ve been excited about the “5 Main Growth Levers.” Describe that.

33:30: Is there any actionable tip, tool or resource you’re excited about?

Baremetrics’ Open Startups
Donut team-building app
Follow Corey on Twitter
Follow Siege on Twitter
Follow Ross on Twitter
Directed by Cara Brown
Send Ross an email