Content Amplification Podcast

Haunts and Business: The Soul Seekers' Paranormal Journey

April 26, 2024 20:29 - 35 minutes - 49.3 MB

In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication with spirits, and group ghost tours. Their unique approach pairs Tonya's psychic medium skills and Amy's empathic sensitivities with tech...

Boost Your Meeting Productivity with AI Note-Takers

April 22, 2024 14:36 - 9 minutes - 13 MB

Try out Fathom at: https://www.bluecowmarketing.ca/recommends/fathom/ In this podcast episode, the speaker emphasizes the significance of AI note-takers in enhancing business productivity, especially for online meetings. The speaker argues that AI note-taking tools, such as Fathom, can save valuable time and money for small business owners by ensuring they remain fully present in meetings without the distraction of note-taking. These AI tools can accurately record meeting discussio...

Embracing the Digital Shift: Jenny Stiven's Insights on Fandom Marketing and Audience Engagement

April 14, 2024 02:40 - 25 minutes - 34.5 MB

"Nobody knows Video Toaster—so I love it when someone does!" - Jenny Stiven Dive into a whirlwind of digital nostalgia and futuristic strategies with Jenny Stiven in this episode of "The Content Amplification Podcast." From her early days wrestling with the Video Toaster to mastering the art of fandom engagement at Fox, Jenny shares her journey through the evolving landscapes of television and digital marketing. This episode is a treasure trove of insights for anyone looking to dec...

Building Success Together: The Power of Mastermind Groups

March 28, 2024 15:04 - 13 minutes - 19.2 MB

Have you ever wondered how much more you could achieve by leveraging the collective intelligence of like-minded business professionals? In this captivating episode of The Content Amplification Podcast, I, Shaun Whynacht, dive into the transformative power of mastermind groups. Drawing from my own journey of initiating a local mastermind group, I shed light on the concept's potential to significantly amplify business growth and personal development. Throughout the episode, I explore...

Nailing Your Business Reputation: From Google Searches to Glowing Reviews

February 26, 2024 13:07 - 8 minutes - 12.3 MB

Ever wonder what makes or breaks a business's reputation? It's more than just word of mouth; it's about managing your online presence meticulously. Today, we dove deep into the essence of reputation management and unraveled the layers that contribute to a shining business image. From ensuring your online information mirrors your real-world offerings to the importance of responsive communication across all platforms, we covered it all. 🔍 Key Takeaways: Reputation Management 101: It...

How does affiliate marketing work within B2B SaaS?

February 16, 2024 12:58 - 16 minutes - 22.4 MB

In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights. Yoran demystifies the concept of affiliate marketin...

Finding Balance and Standing Out: Birthday Reflections on Life, Business, and Success

January 15, 2024 13:57 - 19 minutes - 27.2 MB

Hey everyone, Shaun here from The Content Amplification Podcast. In today's special episode, which also happens to be on my birthday, I'm taking a slight detour from our usual content and marketing discussions. Instead, I'm diving into some personal reflections and lessons learned over the past year, both in life and in business, that I believe could be valuable for you, my listeners. Firstly, I talked about the rapid changes in the business world and how it's perfectly normal to f...

Transforming Customer Experience: The Intwinely Approach

December 01, 2023 16:30 - 24 minutes - 33.6 MB

In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and why it's crucial to empower employees to enhance the overall customer experience. Amy shares her insights on trends in customer experience, the role of technology like AI, and real success st...

Navigating Black Friday for Small Businesses

November 22, 2023 18:08 - 11 minutes - 16 MB

Key Points Discussed: Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more. Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of scarcity and urgency. This is exemplified by limited-quantity offers, which are a common tactic used by retailers. Loss Leaders and Cons...

Resignation - The Power To Release

November 06, 2023 13:30 - 10 minutes - 13.8 MB

Resignation and Evolution: A New Direction in Business In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any entrepreneurial journey and encourages listening to your internal compass when making significant decisions. The host also provides valuable insights into the efficacy of taking a perceive...

Unleashing the Power of Feeling in Business Relationships

October 24, 2023 11:32 - 10 minutes - 14 MB

Show Notes: In this illuminating episode, Shaun Whynacht delves deep into the transformative power of feelings in shaping business relationships. Sharing wisdom gleaned from over two decades in business, Shaun navigates the essence of meaningful interactions and unveils why feelings can be the cornerstone of thriving business connections. Memory Lane: Shaun encourages listeners to embark on a nostalgic journey back to childhood to unearth feelings associated with cherished memorie...

Combatting Wordpress Security With WPLifeline

September 29, 2023 17:44 - 21 minutes - 29.9 MB

In this episode we speak with Scott Clevely from WPLifeline. They are a company built to take care of all the security and updates of your Wordpress website so you don't have too worry about it. We speak about security breaches, backups and what you need to know to avoid having your most valuable marketing asset taken over (your website) Learn more at: https://wplifeline.com/blue-cow-marketing/

How Jeanne Went From Debt To Multi Millions With Organic Conversations

September 22, 2023 17:51 - 30 minutes - 42.5 MB

Episode Overview: In this enlightening episode, Jeanne Omlor delves into her awe-inspiring journey from sinking deep in debt to an astonishing turnaround of making $1 million in just 17 months, and notably, without the crutch of ads. Jeanne elaborates on her organic online business growth, her experience as a business coach and consultant, and her pivot to the digital realm. Through her narrative, Jeanne demonstrates that success, even in its grandest forms, can be achieved without...

Episode 131: Pivoting, Focusing, and Building Relationships for Business Success

September 14, 2023 18:33 - 10 minutes - 14.7 MB

In episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of working with small business owners. The conversation then shifts to the evolution of content and the challenges faced by small business owners in the world of analytics and data. The host emphasiz...

How To Double Your Prices In 20 Minutes

September 01, 2023 17:50 - 34 minutes - 47.2 MB

Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.” While buying the right products, having a great product to sell, and implementing effective marketing strategies are crucial for success, Monica and Wendy believe there is much more to achieving financial success. They share their unique approach, whi...

Balancing Automation with Human Touch (Part 6 of 6)

September 01, 2023 17:42 - 11 minutes - 15.5 MB

In this episode, we explore the dynamic relationship between automation and personal touch in the customer journey. We dive into the significance of finding the right balance between the two to create exceptional customer experiences. Join us as we discuss real-life examples and strategies that highlight the importance of leveraging automation while preserving the human connection. Whether you’re a business owner or a customer, this episode will shed light on how the integration of ...

Personalizing The Experience (Part 5 of 6)

September 01, 2023 17:35 - 9 minutes - 12.7 MB

In this episode, we delve into the significance of personalizing the customer experience and the impact it has on building strong connections. Join us as we explore the power of adding personal touches throughout the customer journey, from initial interactions to post-purchase follow-ups. Discover how tailoring experiences can enhance customer satisfaction, loyalty, and ultimately, business growth. Our expert guests share practical tips and real-life examples that showcase the trans...

Designing Automated Responses (Part 4 of 6)

September 01, 2023 17:31 - 8 minutes - 11.4 MB

In this episode of “Designing Automated Responses,” we delve into the fascinating world of automating responses in the customer journey. Join us as we explore the power and impact of automated responses, and how they can enhance customer experiences. We also discuss the benefits of building a library of template responses that can be easily customized and used to efficiently address customer inquiries. Tune in to discover the secrets behind creating effective automated responses and...

Selecting The Right Automation Tools (Part 3 of 6)

August 24, 2023 17:54 - 11 minutes - 15.4 MB

In this podcast, we dive into the world of automation tools and how they can enhance the customer journey. Join us as we discuss the importance of choosing the right automation tools to streamline processes, improve efficiency, and create a seamless experience for your customers. We explore different types of automation tools, their features, and how they can be integrated into your existing systems. Whether you’re a business owner, marketer, or customer service professional, this p...

Recognizing Touchpoints & Interactions In The Customer Journey (Part 2 of 6)

August 22, 2023 18:47 - 17 minutes - 24.3 MB

Join us on an insightful podcast journey as we delve into the fascinating world of customer experiences. In each episode, we explore the various touchpoints where your potential customers intersect with your business and brand. Get ready to uncover the secrets behind these collisions and discover how they shape your customer journey. From initial awareness to the final purchase decision, we’ll embark on this exploration together, unveiling key insights and strategies to enhance your...

Understanding Your Customer & Their Journey (Part 1 of 6)

August 11, 2023 17:38 - 19 minutes - 27.1 MB

In this episode, we delve into the significance of identifying the various stages of the customer journey. We emphasize the importance of tailoring messaging, content, and communication to effectively engage and nurture leads throughout their journey. This insightful discussion serves as the first part of a compelling six-part series. Stay tuned for next week’s episode, where we explore the topic of recognizing touchpoints and interactions along the customer journey.

The Sequence That Started It All

August 02, 2023 14:24 - 16 minutes - 23 MB

12 years ago I signed up for Infusionsoft as a customer and built a single nurture sequence. That doubled my business in the first year. Fast forward to today and I'm now helping clients do the same thing. In this episode, I explain the mindset you need to achieve this and the dedication it takes to make it happen.

Demystifying AI: Understanding its Potential Benefits for Business Owners

July 20, 2023 15:16 - 19 minutes - 26.8 MB

While AI has been around for a while, it has recently gained significant attention in mainstream media and among marketers and business owners. Shaun believes that many people view AI as complicated and unimaginable for business owners, but he emphasizes that AI can be manageable, comparing it to another team member or hired person. Shaun discusses how AI can assist with tasks such as writing copy and improving content, particularly through a main AI terminology called chat GBT. Ho...

Unleash the Power of Backlinks: Secrets to Skyrocket Your SEO Ranking!

July 07, 2023 17:20 - 13 minutes - 18.7 MB

In this podcast episode, the host discusses the importance of backlinks for online visibility and search engine optimization (SEO). The term 'backlink' is explained as a link from another website pointing to your website. The host highlights the importance of quality over quantity in backlinks, explaining that having numerous low-quality or spammy backlinks can negatively affect your online reputation. Ways to gain high-quality backlinks are explored, such as listing on directorie...

How To Increase The Value Of Your Business

June 29, 2023 13:23 - 24 minutes - 33.3 MB

Join us for an insightful conversation on the podcast episode “How to Increase the Value of Your Business,” where our guest, Wendy Brookhouse, shares her expertise as the creator of the Business Value Amplifier program. Whether you have plans to sell your business within the next 10 years or simply want to maximize its worth, this episode is a must-listen. Wendy dives deep into strategies and actionable tips that can help you enhance your business value. From identifying key factor...

Labeling Unveiled: Streamlining Business Challenges with PaladinID

June 23, 2023 14:43 - 17 minutes - 24.7 MB

In this podcast episode, Shaun Whynacht interviews Dana Ritchie, the founder of PaladinID, a company that helps businesses with their labeling needs. They discuss the importance of labels in various aspects of a business and the challenges associated with them. Dana shares his expertise in the labeling industry, emphasizing the need to consider factors like durability, application methods, and color requirements when choosing labels. He recounts a story where his team developed a sp...

Making SEO Less Scary, More Fun with Andy Allen of HikeSEO

June 20, 2023 14:42 - 26 minutes - 36.4 MB

In this episode, we had the pleasure of sitting down with Andy Allen, the cofounder of HikeSEO, to discuss how their platform is empowering average business owners to conquer the world of SEO. As many entrepreneurs know, Search Engine Optimization (SEO) plays a crucial role in driving organic traffic to websites and improving online visibility. However, for the average business owner, navigating the complexities of SEO can be daunting and time-consuming. Andy shares insightful stra...

Shake The Snowglobe & Stand Out In Your Content

June 12, 2023 12:11 - 13 minutes - 18.8 MB

Welcome to "The Content Amplification Podcast," hosted by Shaun Whynacht. In this episode, titled "Shake The Snowglobe & Stand Out In Your Content," we dive into the challenges of creating impactful content in the digital age. Join us as we explore strategies to overcome discomfort and spark meaningful discussions in the online world. Shaun Whynacht, a seasoned content creator, shares his personal experiences and insights on navigating the ever-changing landscape of online platform...

The NFT Revolution: Understanding NFTs for Creators Beyond the Speculation Market

June 02, 2023 14:51 - 53 minutes - 72.9 MB

In this episode, we dive into the world of Web3 trends and how businesses can adapt to it by leveraging the power of NFTs. Our guest Patric Chan shares insights on understanding NFTs beyond the speculation market and discovering opportunities as a creator. Most people have the impression that NFT is purely a financial instrument for speculating, but we explore how it is also a technology that can be used as “content”. As a creator, you’ll learn how to create your own NFTs and monet...

The Human Advantage: Unleashing the Power of Story in Business

May 19, 2023 18:57 - 33 minutes - 45.5 MB

Welcome to this episode of the Content Amplification podcast titled "The Human Advantage: Unleashing the Power of Story in Business," In this episode, your host Shaun Whynacht sits down with a special guest, Mark Carpenter, acclaimed author of "Master Storytelling," to delve into the profound impact of storytelling on business success. In a world where the focus often drifts toward productivity and efficiency, we tend to overlook the significance of human connection and engagemen...

Keeping Them Coming Back: Mastering Client Retention for Your Business

May 06, 2023 00:46 - 17 minutes - 23.6 MB

In this episode, we dive into the world of client retention and explore effective strategies for keeping customers coming back to your business. We'll discuss the importance of building strong relationships with your clients, understanding their needs and preferences, and delivering exceptional customer service.

There Is A Better Way To Market Now!

April 20, 2023 18:03 - 38 minutes - 52.8 MB

As an author of five business books, the host of multiple podcasts, and the co-founder of an international digital marketing firm, Matt Rouse is a leading expert in the field of digital marketing. In this podcast episode, Matt shares his insights on how businesses can improve their marketing strategies in today's digital landscape. Specifically, he discusses how social networks are constantly changing their algorithms to determine what content to spread and how businesses can levera...

Unleashing the Power of Your Message: A Podcast with Ashley de Tello

April 14, 2023 19:15 - 32 minutes - 44.6 MB

In this captivating episode, we sit down with Ashley de Tello, the founder and CEO of de Tello Publishing, to discuss the critical role your message plays in building a powerful brand. With her extensive background in international relations, economics, and political science, Ashley is passionate about making complex topics accessible and enjoyable for everyone. Her team of exceptional writers and editors shares this passion, working tirelessly to help entrepreneurs and aspiring aut...

How To Effectively Use Paid Ads To Grow Your Business with The Ads Tutor

March 31, 2023 03:00 - 28 minutes - 38.6 MB

Are you looking for ways to boost your business growth? Are you considering paid advertising as a means to increase your reach and sales? Look no further! In this episode, we've got The Ads Tutor (Josh Lothman), a digital marketing expert with years of experience in helping businesses effectively use paid ads to achieve their goals. Join us as we dive deep into the world of paid advertising and learn the dos and don'ts of using paid ads to grow your business. The Ads Tutor will sha...

Keeping the Crumbs from Falling with Chaos N Cookies'

March 25, 2023 14:22 - 32 minutes - 44.8 MB

As a mother do you feel like your household is chaotic? Do you feel like you're losing control? Heather Greco felt the same way. When a personal issue unfolded she was forced to face this challenge head on and develop systems and processes in her life to overcome them. Since then she has made this info a business and has helped mothers do the same in their lives. Her website: https://chaosncookies.com/ About Heather: Following the crumbs in the chaos is a full-time job as a Pro...

The Big 7 | 7 Day To Love Your New Clients

March 02, 2023 14:12 - 28 minutes - 39.5 MB

The first 7 days you get a new client is absolutely key to making them love their experience with you. Plus it greatly impacts the chances they refer you and stick around long term. In this episode, I share an experience I recently had with my chamber of commerce and how they missed a huge opportunity to make my new member experience great.

Will AI Content Take Over The World

February 05, 2023 14:44 - 16 minutes - 22.4 MB

Join us as we dive into the topic of Artificial Intelligence and its impact on the world of marketing. With advancements in technology, there is a growing concern that AI generated content may soon overtake traditional marketing methods. But what does this mean for brands, marketers and consumers? In this episode of Will AI Content Take Over The World, we will discuss the pros and cons of AI in marketing, explore the current state of AI content creation, and examine the future of th...

Stop Setting Off The BS Meter!

January 30, 2023 13:04 - 29 minutes - 41.1 MB

Consumers are very savvy these days when it comes to seeing through marketing BS. It's becoming harder and harder to get them to feel like you are being authentic. In this episode, I talk about the importance of reviews and how to approach your outreach in a way that doesn't feel like a sleezy used car salesman (sorry to all the sleezy used car salespeople...) Link to E-Webinar: https://www.ewebinar.com?via=shaunwhynacht Link to NiceJob: https://nicejob.grsm.io/ShaunWhynacht ...

Data Needs To Drive Your Decisions

January 13, 2023 20:55 - 26 minutes - 36.6 MB

When asked what should you focus on for 2023, my guest Dmitrii Kustov quickly said, "understanding your data". His Houston based marketing firm only works with clients who is willing to put data before feelings. We discussed that you should do in 2023, what to avoid and how this data can really make a big difference in your marketing this year. Check out his company at: https://www.regexseo.com/ Resources Mentioned In The Show: https://www.bluecowmarketing.ca/ewebinar https://w...

How I Keep Myself Organized

January 06, 2023 14:58 - 11 minutes - 15.8 MB

I found an amazing tool called Motion that has blown my mind this week in how it keeps me on task and I don't lose track of items I need to complete.

Mayhem To Motivation

December 16, 2022 14:17 - 15 minutes - 21.3 MB

Wow, it's been almost a month since I had an episode to publish. Why? because I have been sick from Covid to the Flu and was really feeling down and out. Both physically and also with motivation. Then this week something happened within one of my client's Keap accounts that sparked some excitement back in me and turned my outlook around.

Everything Amy & All Points In Between

November 25, 2022 04:00 - 47 minutes - 65.6 MB

In this episode, I had an in-depth interview to learn how Amy Murphy from www.everythingamy.ca was able to grow her business over the years. From network marketing, publishing a book, audiobook, and course, to acting and even paranormal investigating. During this episode, you'll be inspired and understand that life is a journey and there are many ups and downs. To learn more go to https://www.everythingamy.ca

How Do I Pitch My Free Webinar

October 27, 2022 12:05 - 24 minutes - 34.2 MB

You may be wondering how you pitch your free webinar. If that's the case, then this episode is for you. I will break down a concept called content staircasing that will help you understand where you might be going wrong in your podcast promotions.

What Do Your Believe In? SANTA?

October 13, 2022 11:46 - 26 minutes - 36.9 MB

An experience with my son this morning got me thinking about beliefs and what they mean in your content and your business. Do you truly believe that what you are putting out into the world is or can make a difference? Do you believe that when you wake up and put your feet on the floor each and every day that you are positively impacting the lives of others? In this episode we dive into your beliefs as well as how you should view the content that you are creating. Resources ment...

How To "Get Jiggy" & "Fly" With Your Email Newsletters

September 30, 2022 19:29 - 26 minutes - 36.9 MB

The biggest breakdown that happens in the growing of an email list is....THE EMAILS. Yeah I know right! you have all the intentions of building your list and you then have an auto reply thanking them for subscribing but then what...nothing. You draw a blank, you don't know what to say and it leaves you standing around like "Steve Urkel" from the 90's sitcom Family Matters saying "Did I Do That?" Well in fact you didn't do that...you did nothing. Let's change that right now and ...

SEO is dead....

September 23, 2022 03:00 - 30 minutes - 42.1 MB

The everlasting debate about SEO is that, does it make a difference with the way the internet is working. Do you really have control to make a difference in how your content shows up unless you have a super crazy budget and a team of stealth ninjas behind you? Great question. Today's guest is Jason Berkowitz from breaktheweb.agency and we dive into some very valuable SEO topics in the show. Resources mentioned in the show. Our sponsor: EWebinar - https://www.ewebinar.com Our Too...

How Supply & Demand Of Your Time Can Kill Your Business (Real Example Inside)

September 16, 2022 16:34 - 14 minutes - 20.3 MB

This unfortunately is a common thing when it comes to growing a business. You start out with a ton of time, energy, and drive. You provide amazing work and you get more clients. Then you max out your time. So you bring on someone else (most times quickly) and they don't provide the same level of service. So you start to get unhappy clients. You are too busy to fix the issue so you continue on and it gets worse and worse. What went wrong? Well the problem, in this case, is you did...

How To Pick The Perfect Guest

September 05, 2022 13:36 - 14 minutes - 20.2 MB

In this episode, I'm going to share my process for selecting guests for my podcast. Also give you tips on what you can do to ensure a smooth transition from interest to booking. We also talk about a cool tool called "Rabbit Loader" Find more tools at https://www.bluecowmarketing.ca/tools

When Should You Use Your Brand To Support Social Opinions?

August 27, 2022 11:11 - 19 minutes - 27 MB

If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist. This is a huge movement and a few Canadian brands have jumped on board for support. I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.

What If You Shifted Your Focus A Little

August 04, 2022 10:11 - 19 minutes - 27.3 MB

In this episode, I share a story about taking my son to the fair and how that experience has a lot of lessons parallel to running your business. Also the importance of doing something you're still passionate about. This episode is sponsored by: EWebinar - Learn more at https://www.bluecowmarketing.ca/ewebinar Want to see the tools we use in our own business? Go to https://www.bluecowmarketing.ca/tools

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