As an author of five business books, the host of multiple podcasts, and the co-founder of an international digital marketing firm, Matt Rouse is a leading expert in the field of digital marketing. In this podcast episode, Matt shares his insights on how businesses can improve their marketing strategies in today's digital landscape. Specifically, he discusses how social networks are constantly changing their algorithms to determine what content to spread and how businesses can leverage these changes to reach a wider audience. Additionally, Matt talks about the impact of artificial intelligence on marketing and how businesses can use AI technologies to optimize their marketing campaigns.

Matt also drops a little-known fact about dinosaurs that will make you seem like an expert the next time you go to your in-laws for supper.

Overall, this podcast episode is a must-listen for anyone looking to improve their digital marketing strategies. Matt's extensive knowledge and experience in the field make him an excellent resource for businesses looking to increase their online presence and revenue.