Constantech
126 episodes - English - Latest episode: over 2 years ago -Information from Constantech about New SEO and Business Process Automation.
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Episodes
What Is The Ideal Content Length
February 03, 2021 01:00 - 1 minute - 1.06 MBSEO Brisbane red hot tip for today. So content length. So when you have articles on your website, what's the ideal length for them to be? Now there's been lots of research done around this, and quite a bit of that research shows that somewhere between 1500 and 2000 words is ideal length. However, when Google says content is king, and you ask, what type of content? And how much content? The answer that Google gives to how much, is more than your competitors. So that's the real key to co...
What Is The Ideal Keyword Density
February 02, 2021 01:00 - 1 minute - 1.09 MBOk, so your SEO in Brisbane red hot tip for today. Is about keyword density. So that's the number of times that any word appears on any particular page of your website. And the ideal keyword density is actually around the 2 to 3%. So, if you have a 100 word article for instance, then two or three of those words should be keywords. That's ideal. If you do too many, you're going to be doing yourself a big disservice. So, and too many would be 9 or 10 or more. If you have that many keywo...
Make Sure A Keyword Is In The Heading
February 01, 2021 01:00 - 58 seconds - 913 KBSEO Brisbane tip for today. Is the headings on a website page. So there's a number of different heading levels, on website pages. And that's heading 1 through to heading 6. So and it's important, and beneficial to have keywords in those different headings. So, and there's two spots to have keywords. One is in the H1 tag. So that's the heading one. And then the other place to have keywords, is in a heading that is somewhere between H2 and H6, so that's H2 H3 or H4, for instance. One of...
How Trustworthy Is Your Domain
January 29, 2021 01:00 - 58 seconds - 908 KBBrisbane search engine optimisation tip for today. And it's a really important one. So it's about the trust level of your domain. Reviews give a positive trust level to your domain for instance. And then there's a whole bunch of other factors that Google look at to establish the trust level of a domain. Positive signals about the trust level of your domain, are going to help you positively in Google search. Negative trust signals like complaints, for instance. Negative reviews are goin...
Local Domain Is Good For Local Search
January 28, 2021 01:00 - 1 minute - 1.05 MBSEO Brisbane tip for today. Is about at top level domain. And the top level Domain is the bit after the name part of your domain. So if mydomain.com.au for instance, the dot com dot au is the top level domain part of the address. It can be helpful from a local search perspective, to have a country specific top level domain. So in Australia, dot com dot au. If you are targeting a worldwide audience, it may well be better for you to have the dot com for instance. So, make an assessment ...
Don't Have Too Many Outbound Links
January 27, 2021 01:00 - 1 minute - 1020 KBSEO Brisbane tip for today. And another ranking Factor from Google is the number of what's called outbound links on your website. And the quality of outbound links on your website. So the quality is important from a positive aspect, that you're linking to websites that are authoritive, in your business category. And the number of backlinks, actually can be a negative. If you have too many of them, Google will see that you're trying to game the system, and there's nothing that Google lik...
Contact Us Page Is Helpful For SEO
January 26, 2021 01:00 - 1 minute - 1.35 MBOk, so seems a bit obvious, but it is missed by some people and is actually quite important when it comes to Google recognising you as a genuine business. And that's really imperative for your search engine optimisation. So, and that is to have a Contact Us page, or a contact page. And on that contact page, you need to have some certain details. And that is your business name, address, phone number, and email. And that information needs to match wherever you have it, wherever else you h...
Make Sure Your URL Is The Right Length
January 25, 2021 01:00 - 1 minute - 1000 KBSEO Brisbane tip for today is URL length. So the URL is so domain name of your website. So like Constantech.biz, for instance. The length of the URL actually makes a difference, as to where you're going to show up in Google search. There's been research done, which shows that, from positions 2 to 10, the url length, is generally around 25 to 30 characters. And for position 1, the URL length, that was discovered in the study, was around 17 to 20 characters. So if you can, make your URL, ...
The Value Of Chrome Bookmarks
January 22, 2021 01:00 - 58 seconds - 920 KBOk to finish off the week. Here's an SEO tip that probably you may not of ever heard of before. And it's probably not really well known. But having people bookmark your website in their Chrome browser, in their Google Chrome browser, which Google can easily monitor, is actually helpful for your SEO. Google knows that people feel that your website is important enough to have it on a bookmark in Chrome. So anything that you can do to encourage people to bookmark your website in Chrome, wi...
What Does Bounce Rate Do To SEO
January 21, 2021 01:00 - 52 seconds - 827 KBBrisbane SEO tips for today. And that is bounce rate. So bounce rate, is when a person goes to your website and only stays there for a short period of time. Without clicking on anything. And then navigate away to another website. And Google call that a bounce. So having people click on your website is absolutely beneficial, because that sends a signal to Google that your information on your website, is relevant and useful. So a bounce rate, that is not too bad, is actually about 60%. S...
Organic Keyword Click Through Rate
January 20, 2021 01:00 - 58 seconds - 920 KBBrisbane SEO tip for today. And it's about the links to your website that are contained within keywords. Google knows when people click on those links to go to your website, and what keywords are there, that the link is contained within, that made them click on that link. So it's known as organic keyword click through rate. So, and Google will rank you better for those keywords, the more people click on the links that contain those keywords. So if there's any way that you possibly can, ...
What Is Visitor Dwell Time
January 19, 2021 01:00 - 1 minute - 1.07 MBSEO Brisbane tip for today. It's dwell time. So dwell time, is the amount of time that a person spends on a page on your website. So the longer a person spends on a particular page, the more important Google assesses that page to be. So, how do you do that? How do you get people to stay for longer on pages on your website? You'll make it valuable for them to do it. Interesting. Engaging. Informative. All of those things, will see people staying longer on pages on your website. So and...
How Does Direct Traffic Work
January 18, 2021 01:00 - 1 minute - 1.07 MBBrisbane SEO tip for today. And it's Direct Traffic. And direct traffic is when Google doesn't know where that person came from to get to your website. So they probably just entered your website address in directly into the browser, and went straight to your website. The way that, that happens, is when you get out and about doing handing out your business cards for instance, with your website address on. And talking to people. If you're in online networking situation you leave your deta...
Your Money Or Your Life
January 15, 2021 01:00 - 1 minute - 1.14 MBBrisbane search engine optimisation tip for today. And it is your money or your life. That's a name that Google has given to a category of websites, that they feel should be held to a higher standard. So if you're dealing with money, an e-commerce website, or you're dealing with your life, so health, well-being, children, are those types of websites. Google is going to hold those websites, to a higher standard, expect a high standard of those websites. They want to see that you have a ...
You Must Avoid DCMA Complaints
January 14, 2021 01:00 - 54 seconds - 848 KBBrisbane SEO tips for today, is one that could be possibly detrimental. And that is DCMA complaints. The DCMA is an organisation that looks after digital media copyright. So if you have digital media, whether that's photos, audio, video, on your website, make sure that there's no copyright covering that, because Google actually scours the DCMA database to see if there's websites that have been reported as having copyrighted media. And that will be detrimental to your SEO.
What Does User Browsing History Mean
January 13, 2021 01:00 - 59 seconds - 936 KBSEO Brisbane tip for today, and it's about user browsing history. So that's when a person visits your website more than once on, at different times. So if you can somehow get people to keep coming back to your website, then that will be a positive thing for you, in search results. One great way to make that happen, is to keep putting fresh content on to your website, that people find valuable. So again. Content is king. And fresh and useful content, is the most important thing. It will...
The Real Value Of Featured Snippets
January 12, 2021 01:00 - 1 minute - 949 KBSEO Brisbane tip for today. And it's about the information that shows up when you appear in Google search results. So there will be a link to the page that ranked in the search results, and then there will also be a little bit of text there with that. Now that text is known as the snippet text. It's good to have that snippet text, be as enticing as possible, for people to click on the link to your website. So there's something again to check on and again I'll make sure that the snippet ...
Geo Targeting For Local SEO
January 11, 2021 01:00 - 1 minute - 1.07 MBOk, localising your search engine optimisation strategy. So if you have a business that's based in Brisbane, and you want to optimise your SEO for Brisbane, two things that you can do to help that. One is to have a dot com dot au website address as opposed to a dot com. And the other thing that you can do, is have your website hosted by a company that is based in Brisbane. So the server that your website is sitting on, is actually physically located in Brisbane. Google knows that where ...
Guest Posting Is Great For SEO
January 08, 2021 01:00 - 1 minute - 1020 KBSEO Brisbane tip to finish off the week. And it's something that you can do to add a little positive search juice to your website. That is to do guest posts on other web sites. So if there are industry-specific websites, that are relative to your business, then approach them and see if you can give them articles to post on their website. And in in that article, you have a link to your website. So, that then, is a backlink to your website. It will have the benefit of having the back lin...
Authority Of A Linking Domain
January 07, 2021 01:00 - 49 seconds - 779 KBBrisbane SEO tip for today, and it's about the authority of a linking domain. So when you have a link to your website on a another website, that's a backlink. And the authority of that website, that the link is on, is important to Google. It's known as the linking authority of that domain. So if you can get links onto, backlinks, that is, on to websites that have a high authority, then that's going to be more beneficial for you in the search engine results page of Google.
Having The Right Text For Links
January 06, 2021 01:00 - 50 seconds - 790 KBBrisbane search engine optimisation, tip for today is backlink anchor text. So when you have a link on another website, to your website, that can have a piece of text, where the link is in behind that text. If the text that is there is keywords, then that's going to be beneficial. If you have too many keywords in the one link, then that's actually going to be detrimental. So just something to be mindful of. Having keywords in your backlink, anchor text is beneficial. Too many keywords ...
Ideal Number Of Linking Pages
January 05, 2021 01:00 - 1 minute - 1000 KBSEO in Brisbane. Hot tip for today is about backlinks. So backlinks are still a factor in Google's ranking. Nowhere near as important as they used to be, but they still are a factor. And the number of backlinks to your website is one of the indications to Google about the relevance of your website. And, so having as many backlinks from webpages as possible, is a good thing. Even if those pages are on, if there's multiple pages on the one website. Do not have a friend put a link to your...
Get More Linking Domains
January 04, 2021 01:00 - 58 seconds - 913 KBThis week, I'm going to talk about backlinks. Content is king for your SEO in Brisbane and then, and by far the most important thing when it comes to search engine optimisation. But of the other things that are also important to SEO are backlinks are one of the more important things. Now, the more backlinks that you can have from different websites otherwise known to Google as root domains. So your www.mywebsite.com.au is a root domain. So the more that you can have backlinks from diffe...
User Reviews Effect On Site Reputation
January 01, 2021 01:00 - 1 minute - 949 KBSearch engine optimisation Brisbane, tip for today. And it's about reviews and recommendations. So the more positive reviews you can have for your website and your business, then the more positively Google views you. So, obviously Google reviews is the number one place to have positive reviews for your website. But also other services like Yelp or industry-specific services, which you can leave reviews on. Encourage your customers to leave positive reviews for you. Do good work,...
Mobile Optimised Site Is Crucial For SEO
December 31, 2020 01:00 - 1 minute - 1000 KBHaving a mobile optimised website, is actually nowadays crucial for your search engine optimisation. And you may have heard of websites being responsive, and say that they detect what size of device is being used, be it a desktop / laptop, or a tablet or a phone. So having a responsive website is not necessarily going to make it mobile optimised. So if you've got a site that is responsive, and your web developer has said that the site is responsive, make sure that you check you...
Use Google Analytics And Search Console
December 30, 2020 01:00 - 1 minute - 1.08 MBHere's your SEO Brisbane tip for today. Google like when you use Google services. So, two Google services that you can use, which will definitely help with your SEO, and that they are Google Analytics, and Google search console. You may well need your person who's looking after your hosting account or your Google stuff, to set that up for you and and they're questions to ask that person. Have you got Google Analytics set up? And have you got Google Search Console setup? And are ...
Terms Of Service And Privacy Pages
December 29, 2020 01:00 - 1 minute - 938 KBSearch engine optimisation Brisbane, tip for today. And it's with reference to terms of service and privacy policy pages on our website. And Google has viewed this as being more important of recent times, so having a terms of service and a privacy policy page on your website, is quite important. It says to Google that you value your website visitors privacy and their understanding of what information might be collected when they visit your website. Especially if you have an e-com...
Is Youtube A Ranking Factor For Google
December 28, 2020 01:00 - 58 seconds - 920 KBBrisbane search engine optimisation hot tip. And kicking off this week with YouTube. it's well-known and beyond doubt, that having videos on YouTube is a benefit for your SEO. And if you can actually have multiple videos on YouTube, and have a YouTube channel, then that's going to be even more advantageous for your business. Lots of times in search results, videos on YouTube are up the top of the search results. So you'll find that the videos that I do for a Constantech to help ...
What Is Keyword In Subdomain
December 24, 2020 01:00 - 58 seconds - 913 KBOK, great SEO tip for any business in Brisbane is to have a keyword in the domain name. So, a keyword, is there something someone might search for with your business? It might be the type of business. It might be what you do in business. So for instance, if you're a plumber, then you might have mud plumbing dot com dot au. So that one's available too, by the way, if you're a plumber. Great hey. So yeah, just like that, have a keyword in the domain name, if you can. If you alrea...
Value Of Exact Match Domain Name
December 23, 2020 01:00 - 1 minute - 1.2 MBBrisbane search engine optimisation tip for today. And it is to do with domain names. So that the most valuable domain name that you can have, and that's not necessarily how much it costs you, but what it might be worth to you, is to have what's called an exact match domain. So, if someone is searching for Brisbane dog care, and your website is Brisbane dog care dot com dot au, then that's going to be an advantage for you. Having that exact match domain. So if you are just starti...
Should Whois Be Public Or Private
December 22, 2020 01:00 - 58 seconds - 907 KBSearch engine optimisation Brisbane tip for today. And it's about whois. So there's a service on the internet, that's known as whois. And you can go there and put in a website address, and find out who is the owner of that website. And we're it's hosted for instance. Now, that information can be made private, so none of it actually shows up. Or it can be public, so that it does show up. And Google treats private whois information as suspicious. And public whois information as g...
Value Of Keyword In Domain Name
December 21, 2020 01:00 - 1 minute - 968 KBHi, in our tips for SEO in Brisbane this week, we're going to be looking at domain factors. So that's the www part of your, of your website. And the first thing that we'll look at, is having a keyword in your domain name. So if you make cakes for instance, then having a domain name my delicious cakes. Or cakes by Linda, is certainly going to help with your SEO. It's not going to be a big help, but every little bit counts. And we want to be doing every little bit right, when it ...
SSL Certificate Is Vital For SEO
December 20, 2020 05:00 - 53 seconds - 840 KBSearch engine optimisation Brisbane, tip to finish off the week. And it's a really important one. It's about having an SSL certificate for your website. That changes the http part of your domain name to https. "S" for secured obviously. And Google treat That is a really important factor, in their search engine ranking. If you have a page on your website, or pages or your whole website, Google will Mark you down for that. So make sure that you have a current SSL certificate and that eve...
The Importance Of Site Uptime
December 20, 2020 03:00 - 1 minute - 1.07 MBHere's our SEO tip for you. That is probably not so well known. And that is site up time. So that's the amount of time that your site is available on the internet, without the service being interrupted. Now, the best way to make sure that your site is available for as much of the time as possible, is to be having your website hosting with a reliable web host. If you're with an unreliable web host and there's the opposite of uptime, which is downtime. And a lot of downtime. Google will k...
Presence Of Sitemap Important For SEO
December 20, 2020 01:47 - 1 minute - 1.05 MBOK, another tip for your search engine optimisation, is to have a sitemap, so that's where every page on your website is put into the form of a tree type map. There are services that can do that for you. If you have a WordPress site, which most people do you can have a plugin that will create a sitemap for you. Google looks for a sitemap. It makes it easy for Google's systems to get a picture of how the website is structured, and anything like that you can do to make life easier for Goog...
Positive SEO Effect Of Site Updates
December 20, 2020 01:15 - 55 seconds - 862 KBSite updates is another great thing to do for your search engine optimisation in Brisbane. And the easiest way to get site updates done, is to publish new articles. Every time you publish a new article, Google's Crawler will see that there's new content there, and know that your site is active and staying fresh. Also, make sure that you check from time to time across your site to see if there's any outdated content, possibly, that needs to be updated. Having outdated content will be detr...
Site Architecture Influence On SEO
December 18, 2020 07:00 - 1 minute - 1000 KBBrisbane SEO tips for the week. And it's about your site architecture, and that's how your website is overall constructed. There's two important factors to that, and that is what's known as pillar content and also what's known as cluster content. So with your cluster content, you want links back to the page that you have set up as your pillar content. And then you also want to have a sitemap for your website so that, that helps Google interpret the structure of your website. And if it ...
Video For SEO With A Gimbal
March 26, 2020 08:00 - 48 seconds - 759 KBSo now you know, that when it comes to SEO in Brisbane, video is definitely the best way to start. But how do you do it? Well, it's actually really simple. You just grab yourself a Gimbal, pop your phone in, and start to video. You can even move it around and the Gimbal holds the phone nice and steady. And then... If you're a painter, you can stand in front of a house that you've painted. If you're a lawyer, you can display the wealth of knowledge that you have at your disposal. But i...
Safe SEO Start With Video
March 25, 2020 21:00 - 48 seconds - 830 KBGoogle says that Content Is King! And the only safe form of content for SEO in Brisbane is video. That's because Google can create a digital signature of your face and match that with a Facebook or LinkedIn profile for instance, to confirm that the content is being produced by genuine person. Artificial intelligence is invading blog posts. The written word. And also audio in podcasts. Google can't tell what's genuine and what's not genuine. That's a bad thing for SEO. If you want to st...
The SEO Trap For Podcasts
March 25, 2020 08:00 - 1 minute - 941 KBYou can't tell the difference, between an artificial intelligence written article and an article written by a person, but that's a big problem for SEO. Because Google can't tell the difference either, so they're going to be getting more and more sceptical about articles and blog posts as time goes by. Podcast's are definitely another option. There is an issue with podcasts as well, though, and that is text to speech. So you can have your text written by an AI article writer, use text to ...
Big SEO Problems For Blog Articles
March 25, 2020 01:35 - 59 seconds - 1.02 MBArtificial intelligence. AI. I think it's great. I love it. But it's not going to work out well for some people. And if you're writing blog posts for your business, I'm sorry, but you're one of the ones it's not going to work out well for. And probably not for the reasons you think. There are AI article writers and a couple of them are really good. You can't tell the difference between AI written articles, and an article written by a person. And nor can Google. And therein l...
Project management Gantt chart benefits for the team
August 13, 2019 21:31 - 42 seconds - 936 KBBut, the idea is that you know you've got your visuals and you know whether you're going to reach your goals. You can put budget numbers in there to make sure you're reaching budget. https://g.page/constantech-sinnamon-park https://constantech.biz/business-process-automation/projects/
Tools To Get Your Business Seen In Google Maps Search Results
August 13, 2019 07:00 - 54 seconds - 868 KBSo my name's Hayley and I'm here today with John from Constantech. John's here to share some tools about how to get our businesses seen and apparently Google Maps is a great way to do that. John, can you share a little bit today? Yeah sure, thanks Hayley. So, when you search at Google the top results are ads and then the next results are maps and then there's the organic search results. And more people tap on or click on maps results than any of the other Google search results. So bein...
What Is Geotagging?
August 12, 2019 23:26 - 45 seconds - 713 KBHi, I'm Haley, and here I'm with John from Constantech. Now, as business owners we know it's so important to get found and Google Maps is a great tool for that. John can you share a little bit about that today? Certainly can Haley, thank you. So, Google Maps, it is obviously all about points on a map. To maps people, like Google Maps people, the point on a map is actually a latitude and longitude point, and one can in the data of a digital photo put a latitude and longitude point. It's...
Subtitles Are Crucial For Videos On Social Media
August 02, 2019 21:58 - 39 seconds - 618 KBThere's one alarming statistic about video on social media. Of all videos viewed on social media 75 to 80% of them are viewed with volume on 0. This means that subtitles are crucial. If you don't have subtitles on your video that you post on social media, you've lost before you even begin. The thing about subtitles, is that they have to be burned onto the video. That's so they appear, no matter where the video is posted. https://g.page/constantech-sinnamon-park https://constantech.biz/
How To Send Signals To Google About Your Expertise And Authority
August 02, 2019 08:00 - 57 seconds - 1.1 MBPosting a video on social media, on one social media channel, let's say Facebook. That's one signal to Google about your expertise and authority. If you post it on Instagram and Twitter as well, then there's three signals to Google about your expertise and authority. If you post it to seven social media channels, there's seven signals to Google about your expertise and authority. If you extract the audio and post that to six or seven podcast channels, there's another six or seven signals...
When It Comes To Content - Video Rules
August 01, 2019 22:00 - 32 seconds - 635 KBWhen it comes to content, video rules. And a great thing about video is, that with the one video, you can actually have three pieces of content. There's the video itself, audio can be extracted from the video and text can be extracted from the audio. So you produce some video which exhibits expertise and authority. You post it on social media to get interaction and exhibit trust. Exactly what Google's looking for.
Content Is King E-A-T Formula
August 01, 2019 11:26 - 27 seconds - 543 KBFor a number of years now, Google has said that content is king. Google has a formula for the content, they call it their E-A-T formula. It's an acronym for Expertise, Authority, Trust. If your content exhibits expertise and authority, and you get interaction with that content which exhibits trust, that's exactly what Google is looking for, to rank you in Google search.
Automating To Create Affordability
July 31, 2019 21:36 - 41 seconds - 655 KBEditing video, producing subtitles, burning subtitles onto video, extracting audio, posting audio to podcast channels, extracting text and posting that to blog channels. It's a whole lot of work if done manually. It's way too labour-intensive and cost prohibitive to actually do. That's where Constantech automation comes in. We automate the entire procedure and cut the labour cost down to where it's actually very affordable.
Pricing for the packages Constantech offer!
July 26, 2019 22:00 - 57 seconds - 986 KBhttps://g.page/constantech-sinnamon-park https://constantech.biz/pricing-for-the-packages-constantech-offer/ https://constantech.biz/new-seo-plans-and-pricing/ Constant Excellence! Constant Customer Focus! Constantech! Business Process Automation – New SEO – Maps SEO – Content Automation – Cloud Services We want every customer, to feel like our only customer!