Artificial intelligence. AI.  



I think it's great. I love it.  



But it's not going to work out well for some people.  



And if you're writing blog posts for your business, I'm sorry, but you're one of the ones it's not going to work out well for.  And probably not for the reasons you think.  



There are AI article writers and a couple of them are really good.  You can't tell the difference between AI written articles, and an article written by a person.   And nor can Google.  And therein lies the problem.  



Google are going to be getting more and more sceptical about blog posts all the time.  Because they won't be able to tell the difference between what you spent time creating, and what you haven't spent time creating.  



Obviously, there are big SEO implications for that.  But there is an answer.  And I'll probably let you know what that answer is next time.