Building a Personal Brand That Resonates with Your Audience with Branding Expert Yamilca Rodriguez

🎙️NEW EPISODE ALERT🎙️

In this week's episode of A Little Imolite, Deevo sits down with Yamilca Rodriguez, a personal branding expert, to talk about the importance of personal branding and understanding one's audience.

Have you ever noticed how different schools use unique branding tactics to attract students? Deevo shares his observations from visiting colleges with his daughter, highlighting the importance of branding and marketing in our daily lives.

Yamilca emphasizes the importance of strategy and execution in branding, especially when it comes to personal branding. She explains how individuals can strategically position themselves as experts in their field by leveraging their unique strengths and understanding their audience's needs.

The conversation also touches on the importance of self-awareness and understanding one's archetype in order to attract the right clients and build a successful business. The episode provides valuable advice on personal branding and highlights the importance of empathy and connection in building successful relationships with clients.

Tune in to this episode for valuable insights and advice on personal branding, and learn how to strategically position yourself for success! Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or iHeartRadio. #personalbranding #brandstrategy #marketingtips #entrepreneurmindset #podcastersofinstagram #littleandpolite

Where can you find more of Yamilca?

Facebook : https://www.facebook.com/yamilcarodriguezbranding/

Instagram: https://www.instagram.com/yamilcarodriguezbranding/

LinkedIn:  https://www.linkedin.com/in/yamilcarodriguez/

Twitter: https://twitter.com/ms_yamilca

Pinterest: https://www.pinterest.ph/rodriguezyamilca/

Website: www.bespokebranding.io

Keynotes from the show:

Personal and Business Branding [00:00:45] Deevo shares a story about his daughter's college search and how two schools had completely different branding approaches to attract students.

Observations of the Two Schools [00:02:19] Deevo shares his observations of the two schools, one in the mountains and the other in a thriving city, and how their branding tactics were centered around their environment and student body.

Distinctive Branding Approaches [00:06:02] Deevo discusses how both schools had distinctive branding approaches to attract the type of student they were seeking, and how this is important for personal and business branding to understand and cater to their audience.

Understanding Branding [00:09:45] Deevo and Yamilca discuss the common misconception that branding is just a logo and the importance of understanding the ecosystem of a brand. They also talk about the importance of telling your own story and being true to yourself.

The Brand Character [00:11:07] Yamilca explains her concept of brand characters and how they help individuals exude their unique qualities to attract the right people.

Yamilca's Background and Inspiration [00:12:10] Yamilca shares her background, including her experience working at Procter and Gamble, and how she became interested in understanding culture and people. She also talks about how she discovered the concept of archetypes and used it in her branding projects.

Brand Therapy [00:14:49] Yamilca talks about how she became a brand therapist and how she helps clients understand their brand ecosystem.

Career Paths [00:15:55] Deevo and Yamilca discuss their different career paths and how they ended up in their respective fields.

Industrial Design [00:17:17] Yamilca talks about her background in industrial design and how it led her to the branding world.

Working at Procter & Gamble [00:18:54] Yamilcatalks about how she got a job at Procter & Gamble and what it was like to work there.

Intersection of Personal Branding and Storytelling [00:31:12] The importance of storytelling in personal branding and customer experience, using the 12 steps of the story as a framework.

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