Confessions of a Marketer
233 episodes - English - Latest episode: 12 days ago - ★★★★★ - 20 ratingsIn each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.
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Episodes
Telling an Authentic Story
October 12, 2018 20:30 - 20 minutes - 18.6 MBOn Episode 32, we're talking with Matt Solari, creative director at BRC Imagination Arts. Matt’s worked with some great brands, and tells some stories about creating authentic experiences for Jameson and NASA.
The Need for Corporate Empathy
October 04, 2018 12:00 - 20 minutes - 19.1 MBOn Episode 31, we talk with Scott Monty, principal at Scott Monty Strategies. He’s the former head of digital at Ford, and is now a popular keynote speaker who advises clients and writes regularly on customer experience, leadership and marketing. Scott wrote a piece on the need for corporate empathy that caught my eye. I wanted him to come on here to talk about it and give our first—and hopefully not last—poetry reading.
3D Budgeting and the Future
September 26, 2018 20:00 - 10 minutes - 9.58 MBOn Episode 30, Beth Comstock, author of Imagine it Forward and former vice chair and CMO of GE, is back with us to share the 3D budgeting secret she has used. Plus, she gives us a peak into the future.
Imagine It Forward
September 19, 2018 22:00 - 24 minutes - 22.3 MBOn Episode 29, we’ve got Beth Comstock in for a two-part discussion about her new book, Imagine it Forward. In part one, we talk about what it was like when she took on the CMO role at GE, how confidence plays a role, and how she dealt with feedback. Plus, we learn how she got GE to adopt a marketing mind. It was a fascinating discussion. Hope you enjoy it.
Season Two Preview
September 07, 2018 00:00 - 3 minutes - 3.08 MBWe're getting ready for the second season of Confessions of a Marketer. We're lining up some great guests, including Beth Comstock, former vice chair of GE; Scott Monty, the first head of social for Ford; Jacques Van Niekerk, CEO of Wunderman Data--and lots more. Listen to this brief preview and tune in for the start of season two on September 19.
Build an A Team
June 20, 2018 10:00 - 20 minutes - 18.8 MBOn Episode 28, we talk with Whitney Johnson about her new book, Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve. Whitney is all about disruption, and we marketers love that word. And, if you’re like me, you’ve hired a lot of people over the years. So building an A Team is what you aim for. But how do you do it? Whitney’s book is a great guide and I had a fun discussion with her. Hope you enjoy it.
Quizzing the Quizmaster
June 12, 2018 22:00 - 15 minutes - 14.3 MBOn Episode 27, we’re quizzing the quizmaster. My guest is Josh Haynam, co-founder of interact, which is a company that does quizzes. He’s a lifelong entrepreneur who found that asking the right questions was the secret to success--whether he was doing lawn work at age 16 or working as a web consultant. So he made it his full-time occupation and he has now done more quizzes than anyone else. So, let’s quiz the quizmaster.
Marketers: The Next Generation
May 30, 2018 20:00 - 14 minutes - 13.1 MBOn Episode 26, we're talking about the next generation of marketers. And we have hope for the future. My guest is professor Bob McCullough, who worked in marketing and as an analyst before striking out into academia. One thing that always struck me was how glowingly he talked about his students—how bright they were and how they were brimming with ideas. So—interested in talking about the next generation of marketers, I turned to Bob for guidance. Hope you enjoy the episode.
GDPR--Whose Data Is it Anyway?
May 16, 2018 21:00 - 20 minutes - 19.1 MBOn Episode 25, we're talking GDPR, which takes effect on May 25. Are you ready? Are you saying, what the heck is GDPR? Either way, you need to listen to my guest--the CEO of Wunderman data, Jacques van Niekerk. Of course Wunderman trailblazed direct marketing in the late 50s and remains at the leading edge of the business. So I couldn't think of anyone more qualified than Jacques to tackle all the marketing issues surrounding GDPR--and there are a lot. Hope you enjoy the episode.
Design in an Era of Sameness
May 14, 2018 17:00 - 17 minutes - 16 MBOn Episode 24, we're talking with Joe Kashurba about design in an era of sameness. Everything looks the same. And it’s not just the web. Logos, signs, you name it--they all have a prepackaged feel to it. That’s because they are prepackaged. So I asked Joe, who runs his own design firm, to help me understand what’s going on.
Be Nice to Product Marketers
May 02, 2018 17:00 - 20 minutes - 19.3 MBOn Episode 23, we're talking with product marketer Josh Martin. He runs product marketing for LogiAnalytics, the leading embedded analytics software firm. He started his career as an analyst and made the move to product marketing a few years ago. I wanted to get the inside scoop on product marketing—how it should work, why it’s important, and so forth. And I knew Josh would be the ideal person to discuss it with, because I knew he’d have a unique perspective.
Cut the Crap!
April 11, 2018 17:00 - 22 minutes - 21.1 MBOn Episode 22, we’re cutting the crap with tone of voice guru Ben Afia. Ben has a new ebook out. It's a great guide to better writing. Whether you have "writer" in your title or not, you need to listen to this episode and grab the ebook and BenAfia.com. Enjoy the discussion.
Funding and Marketing
April 04, 2018 14:00 - 16 minutes - 15.1 MBOn Episode 21, we're talking funding and marketing. Garnet Heraman is a renowned investor based in New York. He started his career in marketing, so he has an appreciation for it. I wanted to find out the role marketing should play in securing funding. So I knew he’d be the one to turn to. Hope you enjoy the discussion.
Deep Dive into Data
March 28, 2018 15:15 - 19 minutes - 18 MBOn Episode 20, we take a deep dive into data with Rob Weedn, founder of DealSignal. We all live with data around us all day, every day. And we know it’s critical to our marketing efforts. But what does it all mean? Rob's firm is all about data--the freshest, most accurate, most relevant data. With that background, Rob has a unique perspective on data in marketing. Hope you enjoy the chat.
Marketing Mind Meld
March 21, 2018 18:00 - 30 minutes - 28.4 MBOn Episode 19, we're talking with Chris Dayley, VP of testing and site optimization at Disruptive Advertising. Our discussion centers on psychology and marketing--what’s going on between our ears. Chris is steeped in this stuff and told me that one of the things he loves about his job is being proven wrong almost every day. Hope you enjoy the chat.
What the Heck Is MarTech?
March 14, 2018 15:00 - 12 minutes - 11.8 MBOn Episode 18, we chat with David Meiselman about MarTech. David is CMO of ezCater, which is the only nationwide marketplace for business catering. A while back I thought of doing an episode on MarTech and asked around about who would be an ideal guest. A couple of people--including David Cooperstein, an early guest on the pod--said I had to talk with David M. And I'm glad I did. He really distills MarTech to its essence. It was a great chat. Hope you enjoy it too.
Why CMOs Should Listen to Creatives
March 07, 2018 17:00 - 15 minutes - 14.7 MBOn Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.
Marketers and Designers Face Reality
March 01, 2018 23:00 - 13 minutes - 12.2 MBOn Episode 16, we continue our discussion of augmented reality, virtual reality and associated technologies. But today we get to the "So what?" What does this mean for designers, for marketers, for UX and UI? No one has all the answers, but professor Brian Lucid gets us close.
Reality--What a Concept
February 22, 2018 14:00 - 17 minutes - 16.3 MBOn Episode 15, the first of a two-parter we talk virtual reality, augmented reality and mixed reality. What does it all mean? And what are the implications for you as designers and marketers? Interaction design professor Brian Lucid, of Massey University in New Zealand is my guest. Brian is unique because he's a great designer and knows this technology inside and out.
Being a Pinch-Hit CMO
February 06, 2018 00:00 - 21 minutes - 19.5 MBOn Episode 14, we're talking with Julie Zadow about being an interim CMO. What are the unique characteristics of that type of engagement? What kind of person is ideally suited to it? Julie knows first-hand the pressures and opportunities involved in the role. When I thought of this as a topic, I knew Julie was the one to talk with.
Lessons from Radio
January 31, 2018 21:00 - 29 minutes - 27.1 MBOn Episode 13, we're talking with Anthony Rudel, who runs WCRB in Boston. He's a legendary figure in radio and has also spent a lot of time as an author, a communications and branding consultant, and a college professor. I wanted to understand the lessons that radio can teach us marketers, and maybe what marketers could teach radio. So Tony, with his distinguished career, seemed like the right one to talk with.
Inside an Upstart Food Business
January 24, 2018 16:00 - 22 minutes - 20.9 MBOn Episode 12, we're talking with Vanessa White, who founded Jaju Pierogi with her sister not long ago. It's become something of a phenomenon here in the Boston area. We talk about life inside this kind of frenetic startup, how they've built the business and what's in store. It's a unique look at life inside an upstart food business.
5 B2B Marketing Fails
January 16, 2018 16:00 - 14 minutes - 13.4 MBOn Episode 11, we have Tony Temple back to go through his list of the Top 5 B2B Marketing Fails. From too many propositions to too many words, learn what not to do in marketing. It's an interesting guide on what not to do if you have marketing as your bailiwick.
Inside Innovation Districts
December 18, 2017 13:00 - 12 minutes - 11.3 MBOn Episode 10, we’re talking innovation districts with Chuck Tanowitz, director of the N-Squared Innovation district. Anyone who knows anything about technology knows Route 128. Companies on or around it were at the heart of the Massachusetts miracle back in the 1980s, and it has been at the center of technological breakthroughs for decades. Newton and Needham, Massachusetts straddle 128 in a unique arrangement of geography, demographics and commerce. Chuck is charged with taking busines...
The Sales-Marketing Relationship
December 12, 2017 17:00 - 10 minutes - 10 MBOn Episode 9, we’re chatting about the often-fraught sales-marketing relationship. Morris Porter is my guest. He and I worked together in the early 2000s at a dot-com company that was undergoing a massive business model shift. He was running sales and I was in marketing. Through all the hard work, hair-pulling and sleepless nights, Morris was cool as a cucumber. So when I wanted to talk about the sales-marketing relationship, he’s the one person who came to mind. He’s also worked at Cisc...
Death-by-PowerPoint
December 05, 2017 01:00 - 10 minutes - 9.67 MBOn Episode 8, we’re back with Duncan Chapple again--and a short part two that continues our discussion from last time. I stopped recording and Duncan and I started talking about death-by-PowerPoint, a common affliction for analysts. So I quickly restarted the recording and that's today's episode: slide shows and analyst relations. Or, death-by-PowerPoint.
Analyst Relations
November 27, 2017 22:00 - 26 minutes - 24.6 MBOn Episode 7, we’re talking with Duncan Chapple of Kea Company about analyst relations. Duncan is a Managing Partner at Kea, a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services. Duncan has been a consultant and analyst with Ovum, Europe's largest technology analyst house and successfully founded and directed an international analyst relations business. He also played a central role in founding the Institute for I...
Cause Marketing
November 20, 2017 13:00 - 16 minutes - 15.5 MBOn Episode 6, we talk with Sheryl Victor Levy, VP of Marketing and Communications at the Museum of the City of New York, about cause marketing and corporate social responsibility. How does it work? What are the ins and outs? Sheryl's been in marketing for a couple of decades and moved into the cause arena a while back. So she brings a unique perspective. It's a great discussion. Hope you enjoy.
Managing Suppliers and Other Marketing Curiosities
November 13, 2017 14:00 - 20 minutes - 19 MBOn Episode 5, we’re talking with John Haworth--a veteran of senior management at Cigna, Pillsbury, the Washington Post, PeopleSoft and Fidelity--about vendor management and other marketing curiosities. John has had a remarkable career, in which he's had responsibility for business development, globalization and marketing. He’s one of the most thoughtful people I know, and in our chat we start off talking about supplier management--but that soon expanded into some other marketing curiosit...
All Things CMO
November 06, 2017 18:00 - 26 minutes - 24.7 MBOn Episode 4, we’re talking with David Cooperstein. He's an independent marketing and strategy leader whose past clients include PebblePost, Adobe and Ascendant Network. David works with start up companies, including TVision Insights, SummitSync and Cuebiq, on marketing, positioning and strategic advice. I wanted to talk with David because he’s been a CMO and spent many years advising them when he was at Forrester. He knows what he’s talking about.
Demystifying Tone of Voice
October 30, 2017 13:00 - 19 minutes - 18.3 MBOn Episode 3, we’re talking with Ben Afia – a real guru when it comes to tone of voice. You’ve probably heard that term bandied about. What is it, exactly? Well, Ben can tell you because he focuses on tone of voice, and what he says is “helping companies sound more human.” He is the head honcho at Afia, a UK-based firm he started in 2004. Before that, he was at Boots UK as tone of voice manager.
The Evolution of PR
October 21, 2017 19:00 - 24 minutes - 22.5 MBOn Episode 2, we’re talking with Meg O’Leary, who cofounded InkHouse about 10 years ago. InkHouse is one of the country’s fastest growing and best PR agencies. Meg and I discuss the evolution of PR in that 10 year span—plus I find out about her recent move to become CMO of a startup.
You and Me, Not B2B
October 05, 2017 16:00 - 21 minutes - 19.5 MBOn Episode 1, I talk with truth teller, brand guru and old friend Tony Temple. We discuss the state of B2B marketing. (Hint: It's not so good.)