Confessions of a Marketer
233 episodes - English - Latest episode: 12 days ago - ★★★★★ - 20 ratingsIn each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.
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Episodes
Knee-Deep in Product Marketing
May 23, 2019 04:00 - 15 minutes - 15.3 MBOn Episode 64, we're knee-deep in product marketing with Josh Martin. Josh and I spoke in an early episode of Confessions of a Marketer. And today we expand on that in the first of two episodes. We start off by talking about the ideal background for a product marketer, Josh’s career path, understanding the audience, and the value of working hard.
SEO Is Dead (Or Is It?)
May 20, 2019 04:00 - 14 minutes - 13.6 MBOn Episode 63, we're back with Karin Conroy, founder and creative director of Conroy Creative Counsel. Last time, Karin introduced the concept of whole-brained marketing. In this second part of our discussion, we examine trends Karin is following, and things like chatbots. Oh, and I declare that SEO is dead, but I'm not sure Karin agrees. Listen to find out. Episode Links Conroy Creative Counsel About the Firm
Marketers: Time to Use Your Noggin
May 16, 2019 04:00 - 14 minutes - 13.7 MBOn Epsiode 62, we have Karin Conroy, founder and creative director of Conroy Creative Counsel. She champions an approach called whole-brained marketing. Her business focuses on web design and digital marketing for law firms. But she found that many lawyers needed to modernize their marketing, and with whole-brained marketing she gives them an approach that balances the rational and creative. She even shares what it's like to negotiate with an attorney. It’s a challenge, but Karin has nav...
A Language Manifesto for Marketers (and Everyone Else, too)
May 13, 2019 02:30 - 23 minutes - 22 MBOn Episode 61, I've got Ben Afia back in. I’ve known him for a decade and he has trailblazed the world of tone of voice. You may remember him from the other times he’s been on. He always talks sense about tone of voice. This time, he has a language manifesto. I knew when I saw he’d posted it, that we’d have to have him on. As always, it was an informative, engaging discussion. Episode Links Download Ben Afia's Language Manifesto — When you focus on language, you help everyone connect ...
From the Archives: Marketing in the #FakeNews Era
May 10, 2019 04:00 - 24 minutes - 23.4 MBWe're taking one more episode to peer back into the archives--this time with Peter Horst, longtime CMO and new author when we chatted in the fall of 2018. He'd just come out with a book called "Marketing in the #FakeNews Era." To say it was timely was an understatement. With decades of experience as a global marketing exec and CMO working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade, Peter approached things with a unique perspective. Some things don't a...
From the Archives: Death by PowerPoint
May 08, 2019 13:15 - 10 minutes - 9.57 MBWe're still digging into the archives. This time, we've come up with a short chat I had with Duncan Chapple, the world's foremost authority on analyst relations. He's a great guy, and when he was in Cambridge, Mass. for a conference back in late 2017, I grabbed a few minutes with him to chat about marketing and analyst relations. We had a fun discussion. And, as I was packing up my gear, we started to talk about the evils of PowerPoint. I knew I had to record it, so I set things up again...
From the Archives: You and Me, Not B2B
May 05, 2019 22:45 - 21 minutes - 19.6 MBWe're digging into the archives for the next few days. This time, we return to ground zero for Confessions of a Marketer and give you Episode 1. I was new at this, and wanted a first guest who I knew well. And I also wanted to be confident that the guest could chat for more than a few minutes. That person was the inimitable Tony Temple. Back then, Tony was working solo as a brand consultant. Now, he's executive creative director at DirectionGroup (https://www.directiongroup.com) in the U...
Special: Beyond the Redline--Opportunity Zones Up Close
May 02, 2019 04:15 - 33 minutes - 31.1 MBA look at an episode of The Innovation Podcast: We're focused again on Opportunity Zones--this time with Lane Jost. Lane is an expert in both corporate social responsibility and corporate sustainability, having held leadership roles over the last 10 years in the consulting, financial services and food service sectors. He currently serves as part of PwC’s national Responsible Business Leadership team, helping the firm and its clients leverage human capital capacity to drive social and env...
Hey Siri, What's Up at the Intersection of Marketing and Technology?
April 29, 2019 04:15 - 19 minutes - 17.9 MBOn Episode 60, we have Tiesha Miller, VP of growth and marketing technology at iCrossing. We start our discussion about a couple of words in her title, then dig into how she advises clients to utilize technology, how GDPR and other legislation in the offing will affect the business, and also what trends she’s tracking (hint: voice is gonna be big). Episode Links iCrossing — iCrossing has been unleashing brand potential for 18 years. As an agency owned by Hearst, we have access to the m...
Special: Innovation at Ultimate Guitar
April 28, 2019 20:00 - 37 minutes - 35.1 MBA look at an episode of the Innovation Podcast: How do you create, bootstrap, innovate and keep going at a startup based in Kaliningrad, Russia? We were curious, so we talked with Daniel Ray, director of the innovation labs at Ultimate Guitar and MuseScore. Daniel has a fascinating background in music that led him from playing bassoon and contra bassoon in symphonies, to rocking out with bands, then into the tech world, and finally combining his love of tech and music at Ultimate Guitar....
Marketing Tiger
April 25, 2019 04:15 - 11 minutes - 11.2 MBOn Episode 59, I’ve got Eric Smallwood of Apex Marketing Group in to chat about the marketing value of Tiger Woods winning the Masters. Eric was quoted far and wide about the marketing value of Tiger’s Masters win. I got in touch with him to get to the root of the numbers. We had a great discussion about it, and he shed some light on the way he calculates the value, plus we discussed his other focus—naming rights. Cover image from 123RF, Standard License.
Stronger Marketing with Data
April 22, 2019 09:00 - 26 minutes - 24.6 MBOn Episode 58, we're talking with Chris Clegg, president and research director of PortMA, which is short for Portland Marketing Analytics. His firm works with some of the world’s biggest brands on using data to drive communications strategies and make better marketing decisions. Chris posted on LinkedIn a while back about how to create stronger marketing with data—and that got my attention. So I asked him to come on the show to share his ideas with you. Cover image from Flickr, public d...
Marketing After the Attention Economy
April 18, 2019 09:00 - 16 minutes - 15.1 MBOn Episode 57, Cahill Puil is back to look at world beyond the attention economy. What’s next? How can we deal with the piles of data and sort the wheat from the chaff, what can marketers do to remain relevant, and what trends is Cahill watching? You’ll want to stay with us for this one. Cover and header image from Flickr, public domain. Episode Links Joe Rogan Bill Simmons Marc Maron How to be 1% Better Every Day (The Kaizen Approach to Self-improvement) Three Yards and A Cloud o...
Short Attention-Span Marketing
April 15, 2019 09:00 - 12 minutes - 11.3 MBOn Episode 56, Cahil Puill joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with information—messages flying at us every minute of every day—and that’s just not sustainable. So, how should marketers deal with it and what’s next? We get to that in part one of my chat with Cahill. Episode Links Byte Media Group — We help blockchain ...
An Appeal to Chief Marketing Officers
April 11, 2019 09:00 - 11 minutes - 11.1 MBOn Episode 55, Alex Withers is back with an appeal to his fellow CMOs. There are five points, all drawn from the data in the In-House Creative Management Report, that Alex feels CMOs need to take to heart. Some very valuable info here, and some advice on shouting louder than your spend. Episode Links The 2019 In-House Creative Management Report — inMotionNow has partnered with InSource to conduct a survey of over 500 creative and marketing professionals across industries to gather insi...
In-House Creative Management
April 08, 2019 04:15 - 19 minutes - 18.4 MBOn Episode 54, we're talking in-house creative management with InMotionNow (https://www.inmotionnow.com) CMO Alex Withers (https://www.linkedin.com/in/awithers/). Last year, in Episode 17 (https://www.confessionsofamarketer.com/17), we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report (https://www.inmotionnow.com/project-workflow/in-house-creativ...
Marketing Isn't About You
April 04, 2019 09:30 - 18 minutes - 17.5 MBOn Episode 53, we've got Adam Fairhead—founder of Fairhead Creative—here to discuss his new book. Adam’s firm, Fairhead Creative, focuses on cause-driven companies. And he bills his new book as a marketing and communication blueprint for companies with a cause. It’s called Marketing Isn’t About You: The Two Things that matter if You Sell Things that Matter. He’s distilled a lot of his thinking from years of helping companies.
Special: Opportunity Zones, Part 2
April 02, 2019 22:00 - 27 minutes - 25.5 MBA look at an episode of the Innovation Podcast: This week, Garnet and I continue our chat with Peter Stuart of Outlier Capital about Opportunity Zones -- we learn the three most important things to know about them, how Peter is capitalizing on them at Outlier Capital, some common mistakes, and we get a broader understanding of opportunity zones in general.
Rebel Talent
April 01, 2019 09:30 - 24 minutes - 22.4 MBOn Episode 52, we talk with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. She has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. And she has a new book out called Rebel Talent—Why It Pays to Break the Rules at Work and In Life. You fancy yourself a rebel, or have some rebels in your company? Listen closely to my chat with Francesca.
3 Minute Extra: What Is a Brand?
March 29, 2019 09:30 - 4 minutes - 4.67 MBMark shares some thoughts about brand in this 3-Minute Extra.
Less Fear, More Community
March 28, 2019 09:30 - 13 minutes - 13.2 MBOn Episode 51, I continue my chat with Beth Monaghan about fear and the future of PR. Beth and I started our talk about her thoughts last time. This time, we journey into the real world and her thoughts about the power of community, finding common ground, what’s happening in PR in the era of fake news and me too, and what she sees happening in marketing in the coming months and years. Hope you enjoy the rest of the chat.
Fear and the Future of PR
March 25, 2019 09:30 - 14 minutes - 13.8 MBOn Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post (https://www.linkedin.com/pulse/fear-future-pr-beth-andrix-monaghan/) a while back that got my attention. In today’s world, there is lots of fear in the marketplace. And Beth deals with that every day. So she came up with a guide on how to think a bit differently. Beth is a thoughtful person who has built a great business—so it...
2019 IBM Watson Marketing Trends, Part 2
March 20, 2019 09:30 - 20 minutes - 18.7 MBOn Episode 49, we have more with Jon Chang of IBM Watson Marketing about the IBM Watson 2019 Marketing Trends Report. We talk about agile marketing, the blending of MarTech + AdTech, customer centricity, and the emotion economy. Plus, we get Jonathan’s takeaways from the report and trends he’s watching in 2019 and beyond.
Episode 59: Special: Facial Recognition
March 17, 2019 14:00 - 35 minutes - 32.6 MBA look at an episode of the Innovation Podcast: Facial recognition is taking the world by storm. So we found the most innovative mind in the business--Panos Moutafis, who founded Zenus Biometrics in Houston--to tell us what he and his company have been up to. Zenus has a unique technology, which Panos describes in our chat, focused on facial recognition for event check ins. The company heralds it as the world's fastest checkin, which requires no ticket scanning or wearables.
Special: Facial Recognition
March 17, 2019 14:00 - 33 minutes - 30.4 MBA look at an episode of the Innovation Podcast: Facial recognition is taking the world by storm. So we found the most innovative mind in the business--Panos Moutafis, who founded Zenus Biometrics in Houston--to tell us what he and his company have been up to. Zenus has a unique technology, which Panos describes in our chat, focused on facial recognition for event check ins. The company heralds it as the world's fastest checkin, which requires no ticket scanning or wearables.
2019 IBM Watson Marketing Trends
March 13, 2019 09:30 - 20 minutes - 19.5 MBOn Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report, including the emergence of the tech-savvy "martecheter," how the director of marketing is hottest new role in marketing, making hyper-personalization a reality with AI and machine learning, how digital marketing agencies transform into "consulge...
Hack Your Marketing
March 06, 2019 10:30 - 23 minutes - 21.9 MBOn Episode 47, we’re talking growth hacking with Taylor Ryan, CMO of Valuer (https://valuer.ai). Growth hacking is one of those terms that people just toss about. But Taylor has hacked himself to success at Valuer, a firm that matches startups with corporations, accelerators, and investors. We share some LinkedIn war stories, explore techniques you can employ in your marketing right away, and Taylor shares some trends he's watching for 2019. And we also bat around SEO and Google. So, get...
Special: Opportunity Zones and E-Sports (Don't Worry, It All Makes Sense)
March 03, 2019 18:00 - 33 minutes - 31.1 MBSpecial Guest: Garnet Heraman A look at an episode of The Innovation Podcast: Garnet and Mark chat about two things that have been on their minds: opportunity zones and e-sports.
Marketing Is (Still) Broken
February 26, 2019 22:15 - 18 minutes - 16.8 MBOn Episode 46, we're back with Tim Burke of Affinio (https://www.affinio.com). Last time, Tim and I discussed his thoughts about marketing being broken. One week later, and it's still broken. There's a massive disruption happening that is leaving few parts of our business untouched--there’s consolidation happening everywhere. He sees a lot of pressure for media agencies, as enterprises take over that task as part of the in-housing trend. So, to start part two of our chat, I asked Tim why...
Special: AnytownUSA and the Future
February 25, 2019 10:30 - 28 minutes - 25.9 MBA look at an episode of the Innovation Podcast: We're back with Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder of AnytownUSA (https://anytownusa.com). In the first part, we talked about Geralyn’s back ground and career. In this episode, we get into her new venture—something Garnet knows well—and then we take a peek at the future.
Marketing Is Broken
February 20, 2019 10:30 - 16 minutes - 15.2 MBOn Episode 45, Tim Burke joins me all the way from Halifax, Nova Scotia, where he runs Affinio (https://www.affinio.com)—a firm that tries to understand people at a deep level. That takes data and AI, machine learning, and all that. But Tim isn’t just a data jockey. He has a real point of view on marketing—that it’s broken. And the only way to fix it is to seize on the power of the data we’re all collecting and put it at the fingertips of the marketers who need it. Lots to unpack there, ...
Special: A Made-In-America Success Story
February 18, 2019 03:15 - 22 minutes - 21.3 MBA look at an episode from the Innovation Podcast: In this episode, the first of two parts, we interview Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder and CEO of AnytownUSA.com (http://AnytownUSA.com), which launched in June 2018. Geralyn has a storied career. She was President of Clarks, Americas from 2014 to 2016. Geralyn's career in consumer products spans 35 years in executive, marketing and omnichannel business development roles. In this part of our discussion, G...
3 Minute Extra: Keep At It
February 15, 2019 10:30 - 4 minutes - 4.33 MBI don't know about you, but one of the things over the course of my career that I've run into is an inability for an organization to stick with something. Whether it's a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn't really matter what it was. But there's often a level of impatience or an inability to stay with something to give it time to work. Herein, my thoughts on that.
Getting Great Design
February 13, 2019 05:15 - 27 minutes - 25.2 MBOn Episode 44, we have have Greg Quinton, chief creative officer of WPP’s design powerhouse Superunion, on to talk about all things design. When I met Greg a decade or so ago, he was executive creative director at The Partners—a great design house based in London. He's now the chief creative officer at Superunion—which was formed with the combination of The Partners, Brand Union, Lambie Nairn, Addison and VBat last year. We talk about what it takes to get great design, and also about the...
Special: The Future of Experiences
February 10, 2019 15:00 - 27 minutes - 25.6 MBSpecial Guests: Chris Clegg, Garnet Heraman, and James Kern A look at an episode from the Innovation Podcast: In the second part of our chat about experiential marketing, we get into the future with James Kern and Chris Clegg. Garnet noted something he read in Ad Age recently about companies, in the wake of the data backlash, deemphasizing digital marketing and focusing on real-time face-to-face experiences. No people better than Chris and James to chat with about the implications of su...
The Future of Marketing
February 06, 2019 10:30 - 25 minutes - 23.6 MBOn Episode 43, we have Jeremy Goldman, host of the FUTUREPROOF podcast in to talk about the future of marketing. Jeremy does a lot of thinking about the future of marketing. We talk about how data is disrupting marketing, how marketers can futureproof their careers and marketing approaches, and what 2019 holds for we marketers. Hope you enjoy the chat.
Special: Experiential Marketing
January 30, 2019 10:30 - 17 minutes - 16.1 MBSpecial Guests: Chris Clegg, Garnet Heraman, and James Kern A look at an episode from the Innovation Podcast: In this episode, we chat with James Kern of XISM and Chris Clegg of Portma about experiential marketing. It's the first part of a two-part chat. 2018 was the year of experiential marketing and the notion of engaging through experiences. Garnet frames the discussion with a quote, VP of marketing strategy and communications at Adobe, that was in CMO Magazine. Martinet posits that,...
Special: CES Day Three
January 25, 2019 10:30 - 14 minutes - 13.5 MBSpecial Guest: Garnet Heraman, Laura Haykel, James Kern, Bart Jacobcz Rosier A look at an episode from The Innovation Podcast: We visit again with Laura Haykel of Language Line, in a chat recorded at the Connected Home, Transport Innovation Space. Garnet asked Laura what she really liked at CES this year. Then Garnet reconnected with CES Insider James Kern, Founder and CEO of XISM, to see what the highlights were for him. James and Garnet strolled over to chat with Bart Jacobcz Rosier...
Real World Data Stories
January 23, 2019 10:30 - 12 minutes - 11.5 MBOn Episode 42, we continue our chat with Bill Burkart. In the first part, we had a wide ranging chat about turning data into stories. This time around, we discuss some real world examples and peer into the future of data. Hope you enjoy the chat.
Special: CES Day One
January 17, 2019 13:00 - 18 minutes - 17.3 MBThought I'd share the first full episode of my collaboration with Garnet Heraman--The Innovation Podcast. In this episode, Garnet goes on location to CES and chats with with Flo Miniscloux from Extraordinary Events in Los Angeles, the company that designed the Indiegogo Space about what she liked and what she expected from CES this year. Then, he moves to the Medialink opening night party, that legendary event that hosts dealmaking between old media giants from Hollywood, Inc. and new te...
Turning Data Into Stories
January 16, 2019 15:00 - 17 minutes - 16.3 MBOn Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially, there's so much hidden behind the numbers. Bill shares how to take those mounds of data and create a story that resonates with individual customers.
Rebranding, part two
January 09, 2019 05:00 - 21 minutes - 19.8 MBOn Episode 40 of Confessions of a Marketer, we go deeper on rebranding with Elle Woulfe. We covered the rebrand pretty deeply last time. This time, Elle tells me her secret weapon, how long the process was, what she learned that might help you if you’re contemplating a rebrand, and what—if anything—she’d do differently.
Rebranding
January 02, 2019 14:00 - 18 minutes - 16.9 MBOn Episode 39, I've got Elle Woulfe in for the first of two episodes on the rebrand she undertook with her company PathFactory—which used to be LookBook HQ. I’ve worked with Elle on a couple of occasions and have known her since the early 2000s. Elle’s rebrand wasn’t a new coat of paint. It was a top-to-bottom rethink. I wanted to get to the origins of the rebrand, what the process was, what the thinking was, and so forth. It was such a great discussion, we’re extending it to two parts. ...
Special: Preview of the Innovation Podcast
January 01, 2019 03:00 - 14 minutes - 13.6 MBSpecial Guest: Garnet Heraman I've got a special episode to share--a new podcast I'm producing with Garnet Heraman. It's the Innovation Podcast, and in this preview, we share our plans for the subjects, the guests and the discussions to come.
Keys to Planning
December 18, 2018 01:45 - 19 minutes - 18.3 MBOn Episode 38, we're ending the year in style, with Ro Bhatia, chief product and marketing officer at Limelight -- a Bay Area eCommerce SaaS platform. He’s worked at Yahoo, eBay and a host of other companies. He has an interesting point of view about planning. And, as we near the end of this year, it’s a good thing to keep in mind. He thinks you shouldn’t get too wrapped around the axle on strategy. Hope you enjoy the chat.
Conversational Marketing
December 10, 2018 22:00 - 25 minutes - 23.2 MBOn Episode 37, we're having a conversation about conversational marketing. It's a hot topic, and I knew exactly the right person to give me the download. Kevin Flanagan and I have known each other for a while. He's one of the steadiest marketing hands I know. He’s worked in a number of neat sectors and is now Director of Marketing and Public Relations at Boston-based Micronotes, a leader in AI-driven conversational marketing for financial institutions. I hope you enjoy the chat.
The Big Privacy Players
November 26, 2018 22:00 - 14 minutes - 13.8 MBOn Episode 36, we've got Jacques van Niekerk back in. Jacques and I have chatted a few times -- mainly about GDPR and its effect on marketers. After the last episode, I rang him up to chat about some events we saw in the news, and we decided to commit the discussion to the hard drive and share it with you.
GDPR Five Months On
November 08, 2018 15:00 - 21 minutes - 19.6 MBOn Episode 35, we’re revisiting GDPR with Jacques van Niekerk. Jacques and I first chatted last May about GDPR and what we could expect. Now, about 5 months out from GDPR, I thought it would make sense to check in with him to see what the effects of GDPR have been. Of course, Jacques is the CEO of Wunderman Data -- the very firm that invented direct marketing, so he speaks from experience and broad client roster. This chat was so interesting -- and there was so much to talk about in the ...
Marketing in the #FakeNews Era
October 30, 2018 19:00 - 24 minutes - 22.3 MBOn Episode 34, we’re talking marketing in the era of #FakeNews with Peter Horst. Peter's a global marketing exec and CMO with a few decades of working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade. He’s recently turned his attention to a major trend in the world -- fake news. He’s got a book called "Marketing in the #FakeNews Era." It’s a very timely look at the challenges marketers and brands face. It was a very engaging read, and a terrific chat.
Can PR Agencies Boost Analyst Relations?
October 19, 2018 21:00 - 33 minutes - 30.6 MBOn Episode 33, we have Duncan Chapple in to discuss PR agencies and how they can boost analyst relations. Maybe no one on the earth has thought as much about analyst relations as Duncan. He's written a book on influencer relations, plus he’s a managing partner at Kea Company, which has trailblazed influencer research and analyst relations for tech and telecom firms. If that weren’t enough, he’s also a PhD candidate in management at the University of Edinburgh, which is where he was when ...