How does one become a top producer in Colorado Springs? Today I’ll share my own story.
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Check out this interview I had with Titans in Real Estate by Greg Fowler!
I got my start in real estate back in 2003, when I had just moved back to Colorado Springs and didn’t have a lot of prospects. Through grit, determination, and the help of my mentor and father, Brian Daniels, I learned the ropes.
My father told me that he wouldn’t give me a business, but would instead make me earn it. The interesting thing was that everyone he knew was already on his list of clients, meaning that I’d have to create a whole new sphere of influence.
When I started out selling homes, I was working mostly through referrals, making calls, writing notes, pop-bys, and expanding my sphere. I would ask the people I contacted “If you had a family member or friend who was going to buy a home, do you have a Realtor you would refer to them?” That way, I could avoid asking them directly if they were planning to sell their home—doing that on a regular basis might have inclined them to start avoiding my calls and emails.
Building my business came down to setting goals and then working backward from there. I would decide how many homes I wanted to sell, come up with a gameplan, and set myself to work every morning and afternoon answering calls and emails.
To be a top producer, it takes a couple things beyond just grit, determination, and professionalism. I recommend those who want to become high-level agents in the industry to get their education. I don’t just mean the continuing education that the state requires, but also diving in deep to learn more about the industry. Classes are available at title companies and seminars for you to delve into certain topics to enhance your business.
"Building my business came down to setting goals and then working backward from there."
Additionally, once it's within your budget, you might consider traveling to other areas of the country for conferences, networking, and coaching from other top producers around the nation. I’ve had many different coaches throughout the years, and I definitely recommend serious agents find their own mentors to learn from their knowledge and expertise.
Doing this myself, I’ve managed to build up an agent network from which I get referrals. It’s also how I started to build my own team, which allowed us to do more expansive marketing campaigns to garner more leads.
To be a top producer in Colorado Springs, you also need to learn how to play nicely with others. Yes, we do represent our clients’ best interests, but there’s a certain way that high-level agents need to handle themselves during transactions. When we work peer-to-peer and Realtor-to-Realtor, we want to maintain a professional relationship. The MLS is, after all, a cooperative resource that is best utilized when we all work well together.
Ultimately, if you make goals, find a mentor or coach, work hard, start with people you know to build your database, and continue in that fashion, you can become a top producer in the field.
If you have any questions or need any advice about how to advance your own career as an agent, please feel free to reach out to me. Indeed, that’s why I started this brokerage: I wanted to help more agents reach their goals.
Check out this interview I had with Titans in Real Estate by Greg Fowler!