I feel like I mess up big time on a call; voice shaking, heart beating, the works. But it turns out the symptoms were in my head! This skill may seem hard now but it gets easier over time.   Takeaways: - "Always anticipate an answer" from Callum at Dissect the Funnel - There's more anxiety in your head than what's coming out of your mouth! - Roll with the punches, sometimes you'll have brick wall days but always end on a good note, even if it's not a sale or landed appointment. End your day on a positive call, even if it's just a pleasant human interaction.  - Michael Axline says to have a call flow chart with keyed up phrases! - 3 no's and I'm out.  - Get people excited about what you do by promoting a customer experience based on your relationship.  - My goal is to be brief, be bright, and be gone. Cold calling at its core is an interruption, be respectful.  - Do a test close in your meetings, "If I can do this and this, do we have a deal?" - If you genuinely care about people, the product or service you sell come second.