Martech Masters: Presented By Nextiny Marketing

Metrics for Creatives: How Airtable measures success through their Content Efforts: Margaret Jones, Head of Content at Airtable

Promoting Diversity and fueling Video Series with Live Events: Kerel Cooper, Chief Marketing Officer at LiveIntent

The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify

How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox

The Process of Creating a Media Network for Brand Affinity Marketing: Patrick Campbell, CEO of ProfitWell

The Convergence of Passion, your Target Audience, and What You Offer: Steve Pockross, CEO of Verblio

Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author

Welcome to Season 2 of Martech Masters!

Data Management and No-Code Integrations: Arpit Choudhury, Product Marketing Manager, Trifacta

HubSpot Marketing & Sales Insights with Google Sheets Reporting: Daniel Ruby, Head of Marketing of Demand Sage

Creative Ways to use Text Messages for Marketing and Sales: Adam Horsman, Co-founder of Sakari

Growing Subscription Based Businesses with Retention and Acquisition: Patrick Campbell, Founder & CEO, ProfitWell

The Importance of Multi-Language Marketing for Global Business: Wendy Pease, President, Rapport International

How to use Gifts & Direct Mail for Marketing & Sales Engagement: Ben Jablow, VP of Alliances, Postal.io

An Insider's look into HubSpot's Growth over the past 10 years: Nick Salvatoriello of Media Junction

Building an Emotionally Connected Brand with Podcasting: Jay Acunzo, Creator, Author, and Showrunner

Leading Your Marketing Agency in Times of Crisis: Karl Sakas, Agency Consultant and Executive Coach at Sakas and Company

Conversational Marketing and Revenue Acceleration: Mark Kilens, VP of Content and Community at Drift

The Evolution of the Martech Landscape & The Future of No-Code: Scott Brinker of HubSpot

How to Deliver Successful Conversational Experiences: Shane Murphy-Reuter of Intercom

How to Choose a Software Platform for Growth: Samantha Ceppos | Director of Global Partner & Platform Marketing at HubSpot

Being Intentional With Company Culture, Diversity, and Remote Work: Katie Burke, Chief People Officer from HubSpot

How to get your First 100k Visitors from your Blog: John Bonini of Databox

How to Adapt your Sales Strategy in times of Crisis: David Weinhaus of HubSpot

How To Use Referrals To Grow Your Business: Josh Ho, CEO of Referral Rock

How HubSpot Academy Adapted to Remote Video Recording: Kevin Dunn of HubSpot Academy

Removing Friction in Your Sales Process with Online Contracts: Mikita Mikado, CEO of PandaDoc

Using Revenue Operations to Optimize Growth: John McTigue of the Customer Journey Maestro

Adapting Your PPC Ads to the Times: Mark Irvine, Director of Strategic Partnerships at Wordstream

How to Optimize your Website: Danny Wajcman, COO & Co-Founder of Lucky Orange

Elevating Your Sales Process with Video: Katie Morrissey, Sales Development Manager of Wistia

Using Data to Make Marketing and Sales Decisions: Pete Caputa, CEO of Databox

Optimizing Your Email Communications and Strategy: Mike Donnelly, CEO of Seventh Sense

Adapting Your Content For Tone And Optimizing Your Longterm Strategy: Steve Pockross, CEO of Verblio and Paul Zalewski, VP of Marketing of Verblio

Secured Websites & the HubSpot CMS Hub: Luke Summerfield, Sr. Program Manager of HubSpot

Remote Video Solutions and Insights: Chris Savage, CEO of Wistia

An Introduction to MarTech Masters

Getting Started with Email Segmentation

Season 2 Finale: We’ve come to the end, can you believe it? In this episode, Bryan & Kara of discuss the importance of email list segmentation. Talking points include the actionable takeaways from an email campaign, the inclusions and exclusions of lists, and the quality of reach vs the quantity of reach. Stay tuned for what's brewing for Season 3!

Using Data to Drive Your Business Strategy

In this episode of Coffee Talks, our Agency Strategist, Kara, had the amazing opportunity to sit down with Pete Caputa from Databox. Kara & Pete discuss the creation of Smart Lists, the correlation between Wistia & Databox, and just the overall importance of data monitoring.

Tips For The Video Marketer with Revenue River's Tom Burgess

In this episode of Coffee Talks, our Video Marketing Manager, Isabella, sits down with Revenue River’s Director of Multimedia, Tom Burgess to discuss video marketing topics. This is another episode based in Colorado at the Revenue River offices and we loved the opportunity to see how they operate their agency.

How to Empower your Sales Team with HubSpot's Dan Tyre

In this episode of Coffee Talks, HubSpot’s Sales Director, Dan Tyre, joined Gabriel to discuss the importance of empowering your sales team. They discuss the history of HubSpot, project Lion, and techniques your sales team can implement to improve their skill set.

Is Email An Important Channel in 2020? with Seventh Sense's Mike Donnelly

In this episode, Our Agency Strategist Kara had the chance to sit down with Mike Donnelly, the CEO & Founder of Seventh Sense to discuss the importance of email in 2020. With technology and communication methods ever-changing, people are worried email might start to fade away with the beginning of the new decade. Mike is here to explain why email is more important than ever this year.

Marketing Agency Swap: The Power of Growing Together

In this episode of Coffee Talks, Gabriel and part of the Nextiny team traveled to Colorado to sit down with Eric Pratt of Revenue River and discussed the importance of growing together. This episode is referred to as an Agency Swap because Eric and Gabriel discuss several topics on why it's important to stay connected and grow together.

Combining Your Video Strategy With Effective Written Content

In this week's episode, our Agency Strategist Kara sits down with Senior Manager of Verblio, Alexa Baray to discuss how combining your video strategy with effective written content is crucial. They talk about the different aspects of a content strategy, how you can break down that strategy to be more effective over time and adding in video to that strategy.

Optimizing Websites For User Experience with Lucky Orange's Bradley Friedman

In this episode, our Creative Director Megan sits down with Lucky Orange's Bradley Friedman to discuss the importance of Optimizing websites for user experience. Whether it's a lead flow, an email, or a contact form, or a CTA, there might be small room for improvement to increase conversions.

5 Things We Learned From Starting An Inbound Agency

In this episode Jackie, our COO, and Gabriel, our CEO, discussed the 5 things we learned from starting a business. 1) Culture 2) Picking your customers 3) Investing in technology 4) Sales process 5) Being yourself

Traditional Marketing Meets Digital Marketing

In this episode of #Coffee Talks, Kara Inglis, Agency Strategist at Nextiny Marketing and Frank Herold, VP of Marketing & Sales at Freedom Senior Management discuss the evolution of Frank's "Marketing Mix" after embracing software and digital marketing efforts in the last decade. Frank has been working in the retirement industry for 30 years and has been exposed to a variety of marketing and sales strategy. After teaming up with Nextiny, embracing online marketing, video, and helpful marketin...

What are users doing on your website?

Are you trying to find out what users are doing on your website? In this week's Coffee Talks, Megan Sullivan, Creative Director at Nextiny Marketing, and Bryan Gorman, Senior Account Manager at Nextiny Marketing, discuss their tips to analyze and optimize your website user experience using tools like Google Analytics and Lucky Orange.

Brand Affinity Marketing And The Value of Episodic Video Content with Phil Nottingham from Wistia

Have you been trying to come up with a solution to improve your brand awareness? Well, take a step back from those ad payments and switch gears as we dive into, what we believe, is the real solution to your engagement problems: creating episodic video content to increase your brand affinity.

The Importance of Marketing Education and Resources with HubSpot Academy's Kevin Dunn

Why is it important for businesses to invest in education? There are plenty of benefits to educating both your team and your customers. In this episode of Coffee Talks, Kevin Dunn, Manager at HubSpot Academy, discusses ways to empower with education using HubSpot resources.