EP 191 | How To Incorporate a Great Sales Strategy | Guest: Brad McDonald
Coffee Break - Loc-Doc Security
English - September 13, 2022 13:00 - 44 minutes - 41 MB - ★★★★★ - 19 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Chad Lingafelt chats with Brad McDonald, Operations Director at Sandler Systems, Inc. and author of the book The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do.
Brad joins us from Norfolk, Virginia where he shares his experience with a military upbringing that brought him to his current passion of sales. On this episode we talk about how to have a great sales strategy
Brad shares the mental challenges that sales people face in their sales careers. We talk about the 3 types of sales.
1. Transformational - Long Term
2. Transactional - Short Term
3. Informational - Resources
We talk about Buyers fears and apprehensions and how to set expectations upfront by addressing a “no”.
This is a great conversation for anyone that has ever struggled with closing a deal or needs a new sales process.
Connect with Brad McDonald
Website: sandler.com
LinkedIn: https://www.linkedin.com/in/salesdoctorbrad/
Buy The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do... https://www.amazon.com/dp/0578467275ref=cm_sw_r_tw_dp_ZFBT15D9RNB8QNE3HNKA?_encoding=UTF8&psc=1