EP 164 | Get Clarity in Your Organization | Guest: Wayne Mullins

Chad Lingafelt chats with Wayne Mulins, founder of Ugly Mug Marketing.

Wayne is a progressive thinker who leads a Marketing Group in Louisiana making big strides in the industry. He’s also a recent author of the book Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists

On this episode, we talk about scaling a business and the importance of clarity while growing. We learn that growth creates complexity and that complexity is the enemy of clarity!

We also cover the 5 W’s (and 1 H)

Where are we going?
Why does it matter?
What is my role / contribution?
What is expected?
Who am I responsible for?
How will I be measured?

Wayne gives some great tips to ensure there is clarity for your team:

Have Quarterly Team Meetings
Have Weekly Team Meeting
Make Sure there is Goal alignment within the Team
3 Lead Metrics to Measure 
3 Weekly Commitments

This is a great conversation for leaders who are struggling with teams that are in chaos. Utilizing these tools can bring clarity and help your team win in business!

Connect with Wayne & Ugly Mug Marketing

Website: https://www.uglymugmarketing.com/

Instagram: https://www.instagram.com/uglymugmarketing/

Facebook: https://www.facebook.com/uglymugmarketing/

LinkedIn:  https://www.linkedin.com/in/fireyourself

Buy Wayne’s Book: Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists https://www.yourfullcirclemarketing.com/