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25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know

CMO Confessions

English - July 17, 2019 13:00 - 32 minutes - 30.1 MB - ★★★★★ - 5 ratings
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Previous Episode: 24: Scott Gainey of Cherwell Software: Using Data to Drive Results, Planning with Data and the Power of BHAGs
Next Episode: 26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing

If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case. 


 


Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know. 


 


Sit back and relax, it’s CMO Confessions.


 


Follow ParkMobile on Twitter: @Parkmobile


 


Follow Jeff Perkins on Twitter: @jeffperkins8 


 


Follow ON24 on Twitter: @ON24


 


Learn more about ON24: www.on24.com

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