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24: Scott Gainey of Cherwell Software: Using Data to Drive Results, Planning with Data and the Power of BHAGs

CMO Confessions

English - July 03, 2019 20:00 - 30 minutes - 28 MB - ★★★★★ - 5 ratings
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Previous Episode: 23: Penny Delgadillo Valencia of PayPal: Partner Management, Taking Chances and The Chief Orchestration Officer
Next Episode: 25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know

Everyone loves BHAGs. Big. Hairy. Audacious. Goals. BHAGs are a great tool that can help your team discover its limits and realize where it can improve. No one knows this more than Scott Gainey, CMO at Cherwell Software. In this week's episode of CMO Confessions, Scott guides us through the basics of BHAGs, the use of data for developing goals and shares in our grief over just how many marketing emails we all get. 


Sit back and relax, it’s our Fourth of July edition of CMO Confessions.


Follow Cherwell Software on Twitter: @Cherwell


Follow Scott Gainey on Twitter: @scgainey


Follow ON24 on Twitter: @ON24


Learn more about ON24: www.on24.com

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