CMO Confessions artwork

26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing

CMO Confessions

English - July 30, 2019 13:00 - 28 minutes - 25.9 MB - ★★★★★ - 5 ratings
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Previous Episode: 25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know
Next Episode: 27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx

Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small!  Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP. 


Sit back and relax, it’s CMO Confessions.


 


Follow MRP on Twitter: @MRP_Prelytix 


Follow Jaime Romero on Twitter: @jaimesay


Check Out Jaime on LinkedIn: LinkedIn


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