20: Lisa Jillson of Arity: Building Arity, Authenticity in Marketing and Right vs. Right Now

CMO Confessions

English - May 07, 2019 14:00 - 32 minutes - 30.2 MB - ★★★★★ - 5 ratings
Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 19: Rishi Dave of Vonage: The Value of Playbooks, The Politics of Being CMO and What Makes Marketing So Great

Next Episode: 21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech Stack

What’s it like to build a spinoff company’s brand? What makes for an authentic marketing expert? In this episode of CMO Confessions, Joe Hyland discusses the elements of marketing with Lisa Jillson, Marketing Leader at Arity.

Follow Arity on Twitter: @Arity

Follow Lisa on Twitter: @jillson

Follow ON24 on Twitter: @ON24

Learn more about ON24: https://www.on24.com

Twitter Mentions

@arity
@on24