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21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech Stack

CMO Confessions

English - May 22, 2019 17:00 - 23 minutes - 21.6 MB - ★★★★★ - 5 ratings
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Previous Episode: 20: Lisa Jillson of Arity: Building Arity, Authenticity in Marketing and Right vs. Right Now
Next Episode: 22: Katrina Wong of Hired: B2H Marketing, In-person Events and Why Customer and Demand Gen are Merging

How would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective.


 


Sit back and relax, it’s another edition of CMO Confessions.


 


Follow Cradlepoint on Twitter: @cradlepoint


Follow Todd on Twitter: @toddkraut


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