13 Sydney Sloan of SalesLoft: MQLs are Dead, Long Live the MQA

CMO Confessions

English - December 04, 2018 20:07 - 30 minutes - 27.5 MB - ★★★★★ - 5 ratings
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Previous Episode: 12 Monique Elliott of ABB: Why Marketing Must Meet Customer Experience

Next Episode: 14 Geraldine Cruz of App Annie: Global Coordination, GDPR and Staying True to Strategy

Are MQLs actually dead? If so, what takes their place? We discuss with SalesLoft’s CMO, Sydney Sloan. Tune into this episode of CMO Confessions and discover why marketers need to revisit how they measure success in a new digital era.

It’s another edition of CMO Confessions. Let’s chat.

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