12 Monique Elliott of ABB: Why Marketing Must Meet Customer Experience

CMO Confessions

English - November 06, 2018 18:10 - 32 minutes - 30.1 MB - ★★★★★ - 5 ratings
Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 11 Kevin Cochrane of SAP Customer Experience: the Battle for Better Customer Care

Next Episode: 13 Sydney Sloan of SalesLoft: MQLs are Dead, Long Live the MQA

Is the grass actually greener on the B2C side? Monique Elliott, CMO of ABB Electrification Products, says no. B2B, it turns out, just has a confidence problem — one they can solve by tying themselves closer to their customers. Learn more in this latest episode of CMO Confessions.

It’s another edition of CMO Confessions. Let’s chat.

Follow Monique on Twitter: @moniqueaelliott

Follow Monique on LinkedIn

Follow ON24 on Twitter: https://twitter.com/ON24

Learn more about ON24: https://www.on24.com/

Twitter Mentions

@moniqueaelliott
@on24