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11 Kevin Cochrane of SAP Customer Experience: the Battle for Better Customer Care

CMO Confessions

English - October 23, 2018 20:40 - 32 minutes - 29.4 MB - ★★★★★ - 5 ratings
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Previous Episode: 10 Scott Brinker of Hubspot: Martech Landscape Supergraphic and the State of Marketing
Next Episode: 12 Monique Elliott of ABB: Why Marketing Must Meet Customer Experience

What does it take to be customer centric? According to Kevin Cochrane, CMO of SAP Customer Experience, it’s sitting down and talking to customers — a lot. Tune into this episode of CMO Confessions to learn the ins-and-outs of good customer marketing, how political campaigns can inform marketing campaigns and why just chatting with customers is key to forging an emotional connection.


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