Don't be Scared of Selling Luxury Online in China – Mirko Bordiga

ClarkMorgan Insights

English - June 21, 2016 13:21 - 10.5 MB Video - ★★★★★ - 2 ratings
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Previous Episode: Follow Your Heart, Not Social Pressures – Sophia Xing

THE ITALIAN CAR BRAND, MASERATI, is synonymous with luxury and success. Globally, the brand appeals to the over-50s market, but in China it is the wealthy late 20s to early 30s that are the target customer. This enormous age difference has resulted in a surprising marketing approach – online sales. In this ClarkMorgan Insights interview,…

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