China Entry is Made Harder by the Glass Wall Effect – Mona Chung

SOMETIMES KNOWING TOO MUCH can get you into trouble. Especially when that knowledge is inaccurate. Take the example of Foster’s general manager to China. A fluent Mandarin speaker, with years of experience in Taiwan, his experience was seen as a plus. But the reality was different, as he experienced the ‘glass wall effect’. Dr Mona…

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