Episode 75: How to destroy your brand
CIM Marketing Podcast
English - March 30, 2023 11:00 - 34 minutes - 31.9 MBBusiness marketing digital marketing business marketing strategy strategy advertising news marketers social media strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 74: Time to bin binary brand archetypes
Next Episode: Episode 76: Stress and speaking out
In this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusing too much on customer retention, to ignoring the power of brand building, this episode tells you what to do when building a strong and successful brand, by first looking at what not to do.
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