CIM Marketing Podcast
92 episodes - English - Latest episode: 13 days ago -At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.
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Episodes
Episode 91: AI – threat or promise?
April 18, 2024 14:58 - 30 minutes - 27.8 MBFear, fakes, and futurism in artificial intelligence This podcast will: • Show how marketers can use AI to enhance their work • Reveal how to achieve authenticity with artificial output • Explore the ethics of using AI in marketing If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us ...
Marketing the election - What marketers can bring to politics
April 04, 2024 11:00 - 34 minutes - 31.5 MBThis podcast will: • Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election campaign • Demonstrate the importance of a strong brand in the political arena If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the f...
Episode 89: Deep dive into sustainable marketing
March 21, 2024 11:59 - 30 minutes - 27.8 MBIn the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You...
Episode 88: Confidence, competence and credibility: The value of Chartered status
December 21, 2023 12:00 - 30 minutes - 28.2 MBAre you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, and life, for the better. If you enjoyed this episode, please subscribe to ensure you don’t miss our lat...
Episode 87: How to have a squiggly career
December 07, 2023 12:00 - 33 minutes - 30.8 MBCareer paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own way. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You ca...
Episode 86: Using LinkedIn to unlock the creative potential of B2B
November 23, 2023 12:00 - 34 minutes - 31.6 MBAre you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOs’ minds. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series...
Episode 85: Formula E and the race towards a more sustainable sporting future
November 09, 2023 12:00 - 33 minutes - 30.9 MBHow can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. ...
Episode 84: The positive impact of advertising with Good Loop
October 26, 2023 11:00 - 28 minutes - 26.4 MBWhat's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, but a great listen! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the...
Episode 83: What makes a great marketing leader?
October 12, 2023 11:00 - 33 minutes - 30.6 MBWhat kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hit that play button! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support t...
Episode 82: How to start your own marketing agency
September 28, 2023 11:00 - 33 minutes - 30.9 MBIn the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit that play button! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the ser...
Episode 81: The evolution of technology and its impact on marketing
July 26, 2023 11:00 - 1 hour - 56.4 MBIn this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course director, as they discuss AI and how it will impact the marketing industry. Listen for plenty of practical takeaways and exclusive insights into the world of technology, and hear how AI is set to increase innovation and productivity – when used and prompted correctly. If you enjoyed this...
Episode 80: Catalyst, creativity and Chat GPT
July 13, 2023 11:00 - 34 minutes - 32 MBIn this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key themes from the new edition of the magazine. Tune in for interesting discussion around how to foster creativity and embrace boredom, and the opportunities and threats of delivering creative using AI. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving...
Episode 79: A social media marketing masterclass
June 22, 2023 11:00 - 34 minutes - 32 MBIn this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you or your business. Listen for tips and tricks on when and where to post, how to target the right audience, and how to handle negative feedback and comments. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leav...
Episode 78: Understanding consumer behaviour with neuroscience
May 25, 2023 11:00 - 32 minutes - 29.8 MBIn this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometimes irrational behaviour impacts marketing, and the challenges of installing neuromarketing in your organisation. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t...
Episode 77: Using effective reactive marketing for your brand
May 11, 2023 11:00 - 31 minutes - 28.7 MBIn this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewellyn, listen to learn how to ready your organisation to react quickly to important events while minimising the risks that come with reactive marketing. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a revi...
Episode 76: Stress and speaking out
April 13, 2023 11:00 - 34 minutes - 31.7 MBIn this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about some of the key themes in the upcoming issue of Catalyst magazine. Tune in to learn the risks and rewards of cause marketing, and examine techniques for boosting mental health and wellbeing. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a revie...
Episode 75: How to destroy your brand
March 30, 2023 11:00 - 34 minutes - 31.9 MBIn this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusing too much on customer retention, to ignoring the power of brand building, this episode tells you what to do when building a strong and successful brand, by first looking at what not to do. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review...
Episode 74: Time to bin binary brand archetypes
March 02, 2023 12:00 - 34 minutes - 31.5 MBIn this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. Listen for an explanation of what brand archetypes are, how they can be used together to map your brand against competitors, and how they can encourage more emotional and human connections with your customers. If you enjoyed this episode, please subscribe to ensure you don’t miss our...
Episode 73: When change becomes opportunity
February 16, 2023 12:00 - 34 minutes - 31.5 MBIn this episode, we are joined by director of international marketing at Microsoft, Ryan Miles, and executive director at Good Relations, James Ralph, as they take a look back at some of the important marketing lessons we learnt during 2022. They explore how to turn challenges into opportunities, and take a look into the future to predict some of the key trends and changes set to face marketers in 2023. If you enjoyed this episode, please subscribe to ensure you don’t miss our late...
Episode 72: Increase impact with immersion
February 02, 2023 12:00 - 34 minutes - 32 MBIn this episode, we are joined by founder and creative director at Good Shout, Amy Kean, and editor of Catalyst magazine, Morag Cuddeford-Jones, as they explore the true meaning of immersive and demonstrate how sensory experiences could get your brand noticed. Morag will also reveal the inside stories behind the latest Catalyst magazine. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review ...
Episode 71: Does marketing need a purpose upgrade?
January 19, 2023 12:00 - 34 minutes - 31.9 MBIn this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must change with the times, why authenticity is key to your purpose strategy, and ask whether the marketing industry as whole needs a purpose upgrade. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a ...
Episode 70: Let’s get digital
December 08, 2022 12:00 - 21 minutes - 19.3 MBIn this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s digital team, as they discuss the latest in digital marketing trends. Listen to discover how to keep up with rapidly changing technology and get a forecast for the future of digital. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Appl...
Episode 69: The ins and outs of influencer marketing
November 24, 2022 12:00 - 34 minutes - 31.9 MBIn this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to discover how to seek out and forge relationships with influencers, how to measure success, and how to tell the fakes from the fabulous. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review ...
Episode 68: How to use disruption for good
November 10, 2022 12:00 - 34 minutes - 31.6 MBAre you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they began, their company values and how they make purpose profitable. They also talk about their ongoing journey to B Corp certification and their commitment to sustainability. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcast...
Episode 67: How to secure talent through transparency
October 28, 2022 11:00 - 34 minutes - 31.4 MBIn this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and career trends expert at Glassdoor, Jill Cotton, as they discuss how employers can secure talent through authenticity and transparency. You can also listen to learn about how to build a customer culture, how to attract and retain top talent, and get a behind the scenes look at the latest issue of Catalyst magazine. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploa...
Episode 66: Build confidence and project your best self
October 13, 2022 11:00 - 27 minutes - 25.6 MBIn this episode, join voice coach at Speaking at Work, Emma Wainer, and senior communications director, Abigail Goldsbrough, as they share tips and tricks for projecting your best self at work and beating your inner critic. Listen to discover why how you say something is more important than what you say and learn how to shape your voice to project total confidence and clarity. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can als...
Episode 65: How does creativity influence brand advocacy?
September 29, 2022 11:00 - 33 minutes - 31 MBIn this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing director at CIM, and Richard Flaherty, creative strategy director at We Are Resource, how creativity can boost brand advocacy and how current affairs can influence innovation. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support ...
Episode 64: Is customer-led marketing the key to innovation?
September 15, 2022 11:00 - 33 minutes - 31.1 MBThe CIM Marketing Podcast is back again with series four and full of the latest marketing insights and learning. This episode features Charlie Dawson, author of The Customer Copernicus, as he explores with host Ben Walker how customer-led marketing can help give your business a boost. Charlie will also address what being customer-led really means and give examples of the brands who are getting it right. If you enjoyed this episode, please subscribe to ensure you don’t miss our ...
Episode 62: Best of series three
August 18, 2022 11:00 - 25 minutes - 23.3 MBThis episode is a little different as we revisit some of the highlights from the recent series of the CIM Marketing Podcast. You will hear insights from a range of different guests on a range of interesting topics including the ever-growing digital skills gap, how to beat the learning burden, social media, extended reality, and sustainability. You can also listen for a sneak peek on what to expect for series four. If you enjoyed this episode, please subscribe to ensure you don’...
Episode 63: Best of series three
August 18, 2022 11:00 - 25 minutes - 23.3 MBThis episode is a little different as we revisit some of the highlights from the recent series of the CIM Marketing Podcast. You will hear insights from a range of different guests on a range of interesting topics including the ever-growing digital skills gap, how to beat the learning burden, social media, extended reality, and sustainability. You can also listen for a sneak peek on what to expect for series four. If you enjoyed this episode, please subscribe to ensure you don’...
Episode 62: The secrets to successful sustainable marketing
July 21, 2022 11:00 - 53 minutes - 97.6 MBThis exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head of force for good at Innocent UK, and Richard Cope, senior trends consultant at Mintel, as they discuss the do’s and don’ts of sustainable marketing. Tune in to understand how to make purpose profitable, how to avoid the risks of greenwashing and listen to our live Q&A session from the day. This podcast was recorded in front of a l...
Episode 61: Be part of the solution, not the problem
July 07, 2022 11:00 - 34 minutes - 31.8 MBIn this episode, ask whether the fashion industry can ever become truly sustainable, and discover some of the brands that are already leading the way. Join guests Morag Cuddeford-Jones, editor of Catalyst magazine, and Clare Martin, founder of Confident Tiger Lingerie, as they advise how with the right messaging, marketers have the power to educate and influence as well as just promote. You can also listen for a sneak peek inside this quarter's brand-new Catalyst magazine. Thi...
Episode 60: Boost your team’s performance with personality profiling
June 23, 2022 11:00 - 32 minutes - 29.8 MBIn this episode, discover how personality profiling your marketing team will encourage understanding, clear communication and increased productivity. Tune in to hear from guests Ian Macknight, senior consultant, The Colour Works, and Molly MacArthur, digital marketing manager, CIM, about the process and benefits of team profiling and how it can make you a more intuitive manager. This podcast was recorded on Thursday 09 June 12:00 BST If you enjoyed this episode, please subsc...
Episode 59: Should all marketers use social media?
June 09, 2022 11:00 - 34 minutes - 32.1 MBIn this episode, join former marketing director at CIM, Gemma Butler, and sales and marketing director at Resource, Asif Choudry, as they investigate whether or not it is essential for marketers to use social media. Weigh up the benefits and drawbacks of using social media platforms both in and outside of work, and consider whether businesses should be offering employees additional support for roles where frequent use of social media is expected. This podcast was recorded on Wed...
Episode 58: Step into marketing’s extended reality
May 26, 2022 11:00 - 34 minutes - 31.8 MBIn this episode, delve into a new reality as Daniel Colaianni, CEO of The Academy of International Extended Reality reveals how new technology, including virtual and augmented reality, can be powerful marketing tools. Discover how your business can get ahead of the game and start integrating these changes into your marketing campaigns before widespread adoption. This podcast was recorded on Thursday 12 May 12:00m BST If you enjoyed this episode, please subscribe to ensure yo...
Episode 57: Managing and maintaining motivation
May 12, 2022 11:00 - 30 minutes - 28 MBIn this episode, discover how marketers can manage and master motivation, achieve their goals and keep their careers on track. Hear from author and creator of The Whole Marketer, Abigail Dixon, and founder of Good Morning Digital, Lydia Crossley, as they explore the frameworks and mindsets that got them to where they are today, and the key motivation methods that help drive them. This podcast was recorded on Wednesday 27 April 13:00 BST If you enjoyed this episode, please subscr...
Episode 56: How taking risks can unlock your potential
April 28, 2022 11:00 - 34 minutes - 31.8 MBAs marketers, it’s time to stop following in the footsteps of others and start forging our own paths. In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and CMO of Nuffield Health, Holly Ainger, as they explore the importance of risk-taking in marketing and unlock the secrets to innovation. You can also listen for a sneak peek inside the new edition of Catalyst and the key themes it tackles this quarter. This podcast was recorded on Thursday 14 April 12:00 B...
Episode 55: Transform creative energy into productive outcomes
April 14, 2022 11:01 - 33 minutes - 30.8 MBIn this brand-new episode, discover how to harness your curiosity and open your mind up to new ways of thinking. Join Anthony ‘Tas’ Tasgal and James Farmer as they imagine a world where marketers can tap into the chaotic, messy nature of human beings, and ignore the urge to be perfect. Is there a science to creativity? Have we all forgotten how to use our imaginations? Find the answers by tuning in now! This podcast was recorded on Tuesday 5 April at 12:00 BST. If you enjoyed t...
Episode 54: Your social media spring clean
March 31, 2022 11:00 - 42 minutes - 39 MBIn this episode, join host of The Digital Marketing Podcast, Ciaran Rogers, and CIM’s digital marketing manager, Molly MacArthur, as they reveal their top tips for social success. As trends swiftly come and go, how can marketers look both forwards, and backwards, and discover what makes their audience click? This podcast was recorded on Tuesday 15 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the...
Episode 53: Make networking work for you
March 17, 2022 12:00 - 47 minutes - 43.3 MBIn this episode, unveil the great networking secrets of top marketing professionals and explore how building a strong professional network is crucial for a great career. Join Ben Walker and Morag Cuddeford-Jones as they reveal how the value of networking has grown over the past two years and consider if now is the time for us all to get back out there. This podcast was recorded on Tuesday 08 March at 14:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’...
Episode 52: Mastering the ever-changing remit of marketing
March 03, 2022 12:00 - 33 minutes - 30.8 MBIt’s time to stop and ask your organisation: Where are we most useful? In this brand-new episode, join CIM’s marketing director Gemma Butler, and Hays Marketing’s managing director Clare Kemsley, as they attempt the impossible task of defining the role of marketing in an ever-evolving landscape. Listen for advice on tackling issues such as ED&I and sustainability, and how to avoid getting left behind as society drives forward. This podcast was recorded on 22 February at 12:30 GMT. ...
Episode 51: How to free your brand’s green fear
February 17, 2022 12:00 - 29 minutes - 26.8 MBIn this brand-new episode, discover how businesses can start seeing success in their sustainable marketing strategies by balancing profit and purpose. Join CIM’s marketing director and author of Sustainable Marketing, Gemma Butler, and content manager, Ally Cook, as they reveal the common concerns businesses have when making green claims and how these can be overcome. Listen for practical advice, insights, and tips for companies looking to make their sustainability journey more mana...
Episode 50: Embrace the pace of change
February 03, 2022 12:00 - 31 minutes - 29.2 MBIn this brand-new episode, take a look inside the key themes and ideas behind the first Catalyst magazine of 2022. Join editor Morag Cuddeford-Jones and host Ben Walker, as they investigate new technologies marketers should expect to see this year, including meetings in the metaverse, and encourage us all to stay openminded to keep up with the pace of culture. This podcast was recorded on 20 January at 12:30 GMT. If you enjoyed this episode, please subscribe to ensure you don’...
Episode 49: Beat the learning burden
January 20, 2022 12:00 - 29 minutes - 27.1 MBIn our first episode of 2022, lighten the learning load and discover how to incorporate study into your daily life without feeling overwhelmed or burnt out. Join CIM’s content and digital marketing managers, Ally Cook and Molly MacArthur, as they demonstrate how learning can be made exciting, interesting and effortless while also incredibly valuable and worthwhile. This podcast was recorded on 06 January at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure ...
Episode 48: How do your digital skills stack up?
December 09, 2021 12:00 - 31 minutes - 28.8 MBIn our final episode of 2021, see how your digital skills measure up with the latest Digital Skills Benchmark, and investigate some of the reasons for the recent digital skill slump. Join special guests Daniel Rowes, creator of the benchmark report, and Gemma Butler, marketing director at CIM, as they discuss the digital transformation and where marketers should focus their learning in 2022. This podcast was recorded on 24 November at 16:00 GMT. If you enjoyed this episode,...
Episode 47: Take care of your community
November 25, 2021 12:00 - 29 minutes - 27.3 MBIn this episode, gain an insight into the fast-growing world of digital communities and hear success stories involving slow-cooker enthusiasts and face-cream fanatics. Join We Are Resource’s Elliot Cierpiol, and CIM’s digital marketing manager, Molly MacArthur, as they reveal how brands can build authentic and relevant online communities, while avoiding the common mistakes businesses make while under the social media spotlight. This podcast was recorded on 11 November at 12:30 GMT....
Episode 46: Are we facing a soft skills crisis?
November 11, 2021 12:00 - 46 minutes - 43 MBIn this episode, discover how to superbly influence and communicate with your colleagues and peers using soft skills. Join Dan White, author of The Soft Skills Book, and CIM’s head of brand and comms, James Farmer, as they reveal the #1 soft skill for the year ahead, how to reignite your interpersonal abilities and ways you can use them to get ahead. This podcast was recorded on 4 November at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss ...
Episode 45: How to master your personal marketing mix
October 28, 2021 11:00 - 28 minutes - 26 MBIn this episode, discover how to effectively master diversifying marketing roles by investing in your very own side hustle. Join special guest and Catalyst magazine editor Morag Cuddeford-Jones to uncover how curiosity is the key to employee excellence and why organisations should be encouraging their people to step outside of the day to day. This podcast was recorded on 13 October at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uplo...
Episode 44: Sustainable power-ups for your brand
October 14, 2021 11:00 - 29 minutes - 27.4 MBIn this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the forefront of their brand marketing. Discover why authenticity is important, and how well-known brands are being caught out for not being true to themselves or their sustainability goals. Join special guests Rob Gray and Gemma Butler and get to know the brands with successful sustainability strategies who have been able to call themselve...
Episode 43: Is Instagram the new CV?
September 30, 2021 11:00 - 27 minutes - 25.5 MBIs Instagram the new CV? In this episode, discover how young people are getting ahead by building personal brands using social media. Explore how to get started with ‘Brand Me’, including insight into how Instagram is an important platform for marketing yourself. Join special guests Pippa Evans and Molly MacArthur, who discuss the pitfalls to avoid when creating ‘Brand Me’ and how they can be mitigated. This podcast was recorded on Thursday 16 September at 12:30 BST. If you ...