Episode 74: Time to bin binary brand archetypes
CIM Marketing Podcast
English - March 02, 2023 12:00 - 34 minutes - 31.5 MBBusiness marketing digital marketing business marketing strategy strategy advertising news marketers social media strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 73: When change becomes opportunity
Next Episode: Episode 75: How to destroy your brand
In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. Listen for an explanation of what brand archetypes are, how they can be used together to map your brand against competitors, and how they can encourage more emotional and human connections with your customers.
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