CHURN FM artwork

EP 193 | Maria Blakeway (Pushway) - How to evolve your Customer Success approach from reactive to predictive

CHURN FM

English - April 20, 2023 07:00 - 29 minutes - 20.4 MB - ★★★★★ - 32 ratings
Business Technology churn retention engagement activation pricing delinquent churn subscription economy referral business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Today on the show we have Maria Blakeway, Senior Vice President of Customer Success at Pushpay. 

In this episode, we discussed the reactive nature of customer success teams in hyper-growth startups and how Pushpay evolved its customer success approach from reactive to predictive. 

We also discussed the importance of a cultural shift and mindset change within the organization, grounding the customer success team on a mission and vision for success that is shared widely with the entire team. 

As usual, I'm excited to hear what you think of this episode. And if you have any feedback, I would love to hear from you.

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.