Christopher Lochhead Follow Your Different™
432 episodes - English - Latest episode: 8 days ago - ★★★★★ - 16 ratingsChristopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg
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Episodes
318 The Power of Questions with Jon Berghoff, Founder of XCHANGE Approach
May 22, 2023 06:00 - 47 minutes - 32.9 MBToday, we are living in a world where access to all of the knowledge of humanity is getting easier, faster, and more accessible to all. This means that know what and how to ask questions to obtain the required answers have become a skill onto itself. On this episode, we have a dialogue with Jon Berghoff about the power of questions, and how to know if you’re asking the right questions. Jon Berghoff is the founder of XCHANGE Approach, a company that delivers legendary group learning experienc...
317 Women’s Right To Orgasm: A Different Dialogue on Women’s Health with Dr. Christi Pramudji, Urologist-Gynecologist
May 15, 2023 06:00 - 1 hour - 42.3 MBWomen's Health is a topic everyone cares about, and sexual health is an important part of living a legendary life. But it can also be a tough topic for both women and men to address. On this episode of Christopher Lochhead: Follow Your Different, we go deep into the topic of Women’s Health with our guest, Dr. Christi Pramudji. Dr. Christi Pramudji, MD is a fascinating doctor because she followed her different to become one of the very few Urologist-Gynecologist. Dr. Christi is considered to ...
316 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate
May 08, 2023 06:00 - 39 minutes - 27 MBOn this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Mike Maples Jr. on how artificial intelligence is changing startups and venture capital. Mike Maples Jr. is the co-founder of Floodgate, one of the highest profile early stage venture capitalists. He also has a podcast called Starting Greatness, and it is one of my absolute favorites. By the end of it, we hope that you'll gain a new way to think about both technical risk for startups and market risk. And...
315 Mastering Crisis with Liz Hoffman, Bestselling Author of Crash Landing: The Inside Story of How The World’s Biggest Companies Survived an Economy On The Brink
May 01, 2023 06:00 - 1 hour - 57.5 MBOver the last three years or so, we've all been through one of the craziest most challenging times in modern history. On today's episode, we have a conversation with Liz Hoffman on how we can take stock of what just happened, and how we can master ourselves during a time of Crisis. Liz Hoffman is a legendary author and journalist. She used to be a senior reporter at The Wall Street Journal, and now she's a business and finance editor at the new startup called Semafor.com. She's got a riveti...
314 How to build a startup with Doug Camplejohn, Founder of Airspeed
April 24, 2023 06:00 - 1 hour - 45.8 MBHow do you take a startup, or really any game-changing idea, from conception to launch and success in the new native digital world? And how do we connect and celebrate with our colleagues in this new native digital world? Our guest Doug Camplejohn, has given a lot of thought to both of those questions. Doug Camplejohn is the founder and CEO of Airspeed. And it has been remarkable to see how Doug and his team has stayed true to a true north vision to solving a problem that matters, but at the...
313 Revenue: How To Drive Growth & Prevent Revenue Leak with Andy Byrne, CEO of Clari
April 17, 2023 06:00 - 1 hour - 43.5 MBIn good times and bad, every drop of revenue matters. Without it, none of us even has a business. On this episode, we have a riveting conversation about the past, present, and future of revenue operations with Andy Byrne – the entrepreneur, CEO, and category designer of revenue operations. Andy Byrne is the CEO of Clari, and is known widely in the industry as the prime minister of revenue. And right now, Clari is doing an extraordinary thing, and has become the category King in revenue opera...
312 13 Things Mentally Strong People Don’t Do with Amy Morin, One of America’s Favorite Psychotherapists
April 10, 2023 06:00 - 53 minutes - 36.6 MBOver the recent past, we've all been through one of the craziest, most challenging times in modern history. simultaneously, we've had to negotiate all of these things, inside of the context of dealing with our personal lives, our businesses, our careers, and any life challenges that we may have had along the way. So we thought that it would be great to welcome back the legendary Amy Morin, for some much needed group psychotherapy. In less than a decade, Amy Morin has become one of America's ...
311 The Future of American Healthcare with Dr. Ashwini Zenooz, CEO of Commure
April 03, 2023 06:00 - 1 hour - 41.6 MBAll of us want the best healthcare for our families, our communities, and our country. But Legacy approaches and technologies in the United States often stop our healthcare heroes from being able to deliver the legendary care they want to deliver. So let us have a dialogue about this and much more with our guest, Dr. Ashwini Zenooz. Dr. Ashwini Zenooz is a radiologist who became the chief medical officer of the United States Department of Veterans Affairs. She then joined the technology indu...
310 The Work/Life Flywheel with Bestselling Author Ollie Henderson
March 27, 2023 06:00 - 1 hour - 48.4 MBAlmost everybody wants to design a legendary life and make a difference, but it can be harder than it sounds. On this episode, you’ll get a very different conversation about designing a life with meaningful work that works for you. And who better to have this conversation than with our guest, Ollie Henderson. Ollie Henderson is an entrepreneur, CEO, and bestselling author of the book called “The Work/Life Flywheel”. He is a great guy, and we really get into a heartfelt conversation about how...
309 Ancient Wisdom For A Modern America with Simran Jeet Singh, Bestselling Author of “The Light We Give” & Aspen Institute Religion & Society Executive Director
March 20, 2023 06:00 - 1 hour - 43.2 MBHave you ever had a conversation with someone where you feel very lucky to have been able to meet and talk to that person? My conversation with our guest, Dr. Simran Jeet Singh, felt like just that. Simran Jeet Singh, PhD is the Executive Director of the Religion and Society Program at the world-famous Aspen Institute. He's also the author of a new national bestseller, called The Light We Give: How Sikh wisdom can transform your life. You're listening to Christopher Lochhead: Follow Your Di...
308 Silicon Valley: What Happened & What People Are Confused About
March 13, 2023 20:00 - 9 minutes - 6.47 MBIt's been a crazy handful of days in Silicon Valley. But now that the federal government has made their announcements and has the ball rolling, I wanted to spend a few minutes with you just clarifying some things that seem to be creating confusion in the recent Silicon Valley Bank situation. There seems to be more confusion about what just happened with the collapse of the Silicon Valley Bank and what the federal government just did as there was about COVID. So let me see if I can break this...
307 Silicon Valley & 5 Crisis Marketing / Communications Principles
March 12, 2023 07:00 - 23 minutes - 16.2 MBSilicon Valley Bank’s collapse went off like a bomb on March 10th 2023. And I want to reach out to you and essentially share with you the conversations that I've been having with many friends, many entrepreneurs, many VCs, in the last 24 hours or so. That said, let's talk about what's really going on; specifically, what the media talking heads and idiot, ‘thought leaders’ on the internet are getting very, very wrong. Second, we’ll discuss a few ideas on what you can do immediately to shore u...
306 Beat The Odds: From Abused Orphan to Loving Father with Peter Mutabazi, Bestselling Author: Now I Am Known
March 06, 2023 07:00 - 1 hour - 42.6 MBWhen we come face to face with the raw enormity of the human spirit, it can be truly stunning. And when we encounter a person who is so magnanimous, they inspire us to ask questions like, “What could I do?” Today on Christopher Lochhead: Follow Your Different, we talk to one such person, Peter Mutabazi. Peter grew up in shocking poverty, was called garbage and physically abused by his father. He ran away from home, and by 10 years of age became a “street kid” in the capital of Uganda Kampala...
305 How To Design A Legendary Career, Company, And Category with Gail Moody-Byrd of LinkedIn (Part 2)
February 27, 2023 07:00 - 1 hour - 43.3 MBThis is part two of a very special Christopher Lochhead: Follow Your Different series that we are doing on how to design a legendary career, company and category. This two-part series is a masterclass on how to have a legendary career in technology from 2 different perspectives. On this episode, we have a dialogue with the amazing Gail Moody-Byrd. Gail Moody-Byrd is the head of Marketing for LinkedIn Sales Solution Group. And the job that she's done there on category design is truly a stunne...
304 How To Design A Legendary Career, Company, And Category with Joe Sexton (Part 1)
February 20, 2023 07:00 - 1 hour - 73.4 MBThis episode of Christopher Lochhead: Follow Your Different is part of a very special two-part series that we are doing on how to design a legendary career, company and category. This two-part series is a masterclass on how to have a legendary career in technology from 2 different perspectives. On this episode, we have a dialogue with the legendary Joe Sexton. Joe Sexton has been a material contributor to creating well over $40 billion in market value over his legendary career. He's one of t...
303 Why The Future Belongs To Intellectual Capitalists on Cloud Wars Live
February 13, 2023 07:00 - 1 hour - 42.3 MBOn this episode of Christopher Lochhead, Follow Your Different, we are going to drop a conversation that I recently had with my dear friend, one of the smartest guys in tech, Bob Evans, on his podcast, Cloud Wars Live. If you work in technology, what Bob and his guests have to say is fascinating, illuminating, and, frankly, agenda-setting. If you're a regular reader of Category Pirates, you'll know that we've been writing about intellectual capitalists and the emergence of a whole new human ...
302 How To Start Strong & Win Big with Floodgate Investor Carly Malatskey
February 06, 2023 07:00 - 57 minutes - 39.4 MBPosition yourself or be positioned has long been one of my favorite expressions. Most people think of life as something that happens to us, and that we have no agency to design our lives. It turns out, successful people like our guest Carly Malatskey, tends to think differently from that. They learn to create and seize upon opportunity before they succeed, they position themselves for success. Carly Malatskey hosts the SheLeads podcast, which is a podcast network made by women for women. Car...
301 Pricing: A (Surprising) Super Power with Dr. Rafi Mohammed, Pricing Expert, HBR Contributor, and Author of The 1% Windfall
January 23, 2023 07:00 - 1 hour - 53.4 MBOn this episode of Christopher Lochhead: Follow Your Different, we talk about Pricing, and how it can be a Superpower. Our guest, Dr. Rafi Mohammed explains how pricing strategy is one of the most underused power levers in business, and why you should start using it. Dr. Rafi Mohammed has written over 90 articles on innovative pricing strategies for Harvard Business Review over the years. He is the author of The 1% Windfall: how successful companies use price to profit and grow and the art of...
300 Legendary Author Dushka Zapata
January 16, 2023 07:00 - 59 minutes - 41.2 MBToday marks the 300th episode of Christopher Lochhead: Follow Your Different. And who better to have a dialogue with on this episode than one of our very first guests in the podcast, the amazing Dushka Zapata. Dushka Zapata is a regular here on the podcast, and is one of my absolute favorite people in the world. She’s the author of many legendary books. Her most recent is called How to Write a Book: or tackle anything you find daunting, which is part of the How to be Ferociously Happy series...
299 Ukraine: How 3 Entrepreneurs Make A Massive Difference with Denys Gurak of A.D.A.M., Iryna Savytska of Bank of Memories, Dr Amarjot Singh of Skylark Labs
December 19, 2022 07:00 - 1 hour - 45.8 MBOn this episode of Christopher Lochhead: Follow Your Different, we have a much-needed conversation with Denys Gurak of A.D.A.M., Iryna Savytska of Bank of Memories, and Dr. Amarjot Singh of Skylark Labs about the commitment to make a difference and standing up for what you believe in. We also get into how entrepreneurs and startups in Ukraine are answering the call to help their homeland from within and beyond. Denys Gurak and his company A.D.A.M. is a pioneering 3D bio printing company whos...
298 Is Sam Bankman-Fried the Crypto Madoff? with “Madoff Talks” Bestselling Author Jim Campbell
December 12, 2022 07:00 - 1 hour - 61.3 MBGiven recent events in the world of Cryptocurrency, almost everyone in business is currently pondering the following question: Is Sam Bankman-Fried, founder and CEO of the crypto exchange FTX, the Bernie Madoff of Crypto? Or is he merely an entrepreneur who made some horrible errors? Today at Christopher Lochhead: Follow Your Different, we are joined by the legendary Jim Campbell to examine this question. Jim Campbell is the author of the bestselling definitive book on Bernie Madoff called M...
297 GrubHub: Bedroom Start Up To Billion Dollar Category King with Mike Evans, Grubhub Founder & Author of Hangry
December 05, 2022 07:00 - 54 minutes - 37.7 MBPlato once said that Necessity is the mother of Invention. This could not be anymore true with Category Design, and for our guest today, Mike Evans. Mike Evans is the founder of Grubhub, a category in food delivery service that was born from the necessity of having a multitude of options in one app, rather than having to look for it in different websites or printed pamphlets. From a budding delivery guide, Mike grew his company into a premier delivery ordering platform, and became Category K...
296 Our Worst Episode with Neil Pearlberg, Santa Cruz Surf & Skateboard Podcast Legend from Off The Lip Radio
November 28, 2022 07:00 - 59 minutes - 41.1 MBOn almost every episode of Christopher Lochhead: Follow Your Different, we strive to provide radically valuable, radically different real dialogues that hopefully make a big difference. Today, we aspire to do none of that. Because what you're about to hear is a fun funny ADHD conversation with our guest, my buddy and Santa Cruz icon, Neil Pearlberg. So sit back and listen to two buddies have a conversation while the cocktail flows and the better judgment goes out of the window. Neil Pearlber...
295 How To Have A Legendary Career In Tech, Designing The A.I. Category, & IPOing with Bruce Cleveland, Bestselling Author of Traversing the Traction Gap
November 14, 2022 07:00 - 1 hour - 52.4 MBOn this episode of Christopher Lochhead: Follow Your Different, we go deep with one of my favorite people in Silicon Valley, Bruce Cleveland. Bruce Cleveland has had a career in Silicon Valley for over 40 years. And he's pretty much done it with building companies, technologies, categories, and brands, as well as working on and with some of Silicon Valley's best executive teams and entrepreneurs. He's been a successful investor. He's also a bestselling author. In fact, one of my favorite bo...
Pause for Democracy
November 07, 2022 07:00 - 1 minute - 1.29 MBIn observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Follow Your Different this week. And if you are American, I do hope you get out and vote. It is, in my opinion, one of the most patriotic things you can do. I also just wanted to read you a little something that I wrote recently on LinkedIn that I think is germane. Because whatever happens in the American midterms, roughly 50% of the country is going to be elated, and 50% of the count...
294 Quit A Job You Hate For The Work You Love with Pat Hiban, Bestselling Author of The Quitter’s Manifesto
October 31, 2022 06:00 - 1 hour - 44.6 MBOn this episode of Christopher Lochhead: Follow your Different, we discuss the idea of keeping a successful career that you have stopped liking a long time ago versus quitting it to find one that you find more fulfilling. And who better to have this conversation than with our guest, Pat Hiban. Pat Hiban is the bestselling author of the book, The Quitter’s Manifesto. He is an investor, author, podcaster, and a guy having a very good time living an epic life. By the end of this dialog, you wi...
293 Solar Energy, Opportunities & Myths with Bill Nussey, Author of the no.1 Bestseller “Freeing Energy”
October 24, 2022 06:00 - 1 hour - 61.6 MBMost of us are interested in what is happening in the electric energy revolution. So it is logical that people want to understand how this different future will impact ourselves, our families, our communities, our work, and our world. On this episode of Christopher Lochhead: Follow your Different, we talk to Bill Nussey to clear the air about renewable energy. Bill Nussey is a best-selling author, and his book, Freeing Energy is a fact-based, clear-eyed look at how innovators are using what ...
292 Flat & Happy: Mastectomy – A Personal, Practical, Different Dialogue with Bestselling Author Katrin van Dam
October 17, 2022 06:00 - 1 hour - 55 MBOn today’s episode of Christopher Lochhead: Follow Your Different, what you're about to hear is a story of challenge, loss, courage, and triumph. We're also releasing it now in part because October is Breast Cancer Awareness Month. So join us as we have a meaningful dialogue with our guest, Katrin Van Dam. Katrin Van Dam is a successful executive in the media business, and she's focused on content for kids and families. About three years ago, doctors told her that she had to have both breast...
291 David Sacks All In Podcast “Rain Man”/Top Tech VC on Armageddon, Ukraine/Russia, Biden, US Mid-terms, Free Speech & more
October 10, 2022 06:00 - 1 hour - 62.7 MBUS President Joe Biden recently warned about the possibility of Armageddon. He said “we have not faced the prospect of Armageddon since Kennedy and the Cuban Missile Crisis.” On this episode of Christopher Lochhead: Follow Your Different, we discuss the current situation in the US and around the world with All In Podcast Rain Man, David Sacks. David Sacks is a legendary entrepreneur, category and company builder, and now venture capitalist. He's the founder of a VC firm called Craft Ventures...
290 The End of Bias with Bestselling Author Jessica Nordell
October 03, 2022 06:00 - 1 hour - 61.2 MBMost people want to be welcoming of others and believe in equality for all human beings. But we're all a little biased. On this episode of Christopher Lochhead: Follow Your Different, we go deep on the topic of bias with our guest, Jessica Nordell. Jessica Nordell is a bestselling author who has written a book called The End of Bias. Jessica's book has won a boatload of awards, including being named a Best Book of the Year by the World Economic Forum. What you're about to experience is a re...
289 The Secret Life of Secrets with Columbia Professor & Bestselling Author Michael Slepian
September 26, 2022 06:00 - 57 minutes - 39.6 MBOn this episode of Christopher Lochhead: Follow Your Different, we talk about something that every single one of us has, very few of us think or talk about, and it's something that can have a profound impact on our lives. So let’s talk about Secrets with our guest, Michael Slepian. Michael Slepian is an Associate Professor of Leadership and Ethics at the legendary Columbia University. He's also a recipient of the Rising Star Award from the Association of psychological science. Michael is con...
288 Leadership Lessons From Taco Bell, KFC &Pizza Hut, David Novak, Founder/former CEO Yum! Brands & Author of Take Charge of You
September 19, 2022 06:00 - 1 hour - 49.5 MBIt is said that the people who have the most legendary careers are what you might think of as other-directed. The key to a successful life is to remove your joy blockers, and the goal of a career should be to, as Warren Buffett says, dance your way to work. We talk about all these and more on Christopher Lochhead: Follow Your Different with our guest David Novak. David Novak is the co-founder and was the CEO for 17 years of the legendary Yum! brands. Yum! is the world's largest restaurant co...
287 Mike Maples, Jr. of Floodgate on a New Way to Think about the Future
September 12, 2022 06:00 - 1 hour - 54.1 MBOn this episode of Christopher Lochhead: Follow Your Different, we talk about the idea of startup capital, how to have an exponential career, and maybe even a new way to think about the future with our guest, Mike Maples, Jr. Mike Maples, Jr. is the co-founder of Floodgate Capital. Floodgate has led early-stage investments in companies like Twitter, Lyft, and much more. His podcast, Starting Greatness, is truly one of the greatest business podcasts there is. That said, let’s get into the di...
286 How Category Designers Create The Future with Lauren Dunford of Guidewheel & Kevin Maney of Category Design Advisors
August 29, 2022 06:00 - 1 hour - 48 MBOn this episode of Christopher Lochhead: Follow Your Different, our guests Lauren Dunford and Kevin Maney discuss how Category Designers work to create the future. On this topic, we also talk about how do you create a company that makes a difference and makes money at the same time. Lauren Dunford is the cofounder and CEO of an extraordinarily exciting new company called Guidewheel. They are a mission to empower all the world's factories to reach sustainable peak performance. Kevin Maney is...
285 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
August 22, 2022 06:00 - 1 hour - 49.4 MBOn this episode of Christopher Lochhead: Follow Your Different, our guest Al Ramadan talks about what’s at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every startup’s life, where they face an epic, typically 18-to-36-month category battle. As we reported in our first book Play Bigger, the company that wins that ba...
284 Building a 10,000 Year Clock, Jeff Bezos, Long-Term Thinking, & Being A Good Ancestor with Alexander Rose, The Long Now Foundation
August 15, 2022 06:00 - 1 hour - 50.6 MBOn this episode of Christopher Lochhead: Follow Your Different, our guest Alexander Rose asked me a question that stopped me in my tracks. We go deep into that question, and a myriad of other topics in today’s dialogue. Alexander Rose is the executive director of the Long Now Foundation. And their mission is to foster long-time, long-term thinking. And they're probably most known for the building of this massive 10,000-year clock with the support of Jeff Bezos. If you are anyone who cares a...
283 A Country Worth Fighting For: Celebrating U.S. Veterans & Active Military with Christian Anschuetz, Marine Captain (retd.) of Task Force Tribute
August 08, 2022 06:00 - 1 hour - 51 MBToday’s episode of Christopher Lochhead: Follow Your Different is a love letter to our military and veterans. Our guest Christian Anschuetz shares his story of how he looked up to these brave heroes growing up, and how he became one of the heroes that serve our country. Christian Anschuetz retired from the U.S. military as a Marine Captain. After his service, he had a long and successful career as both an entrepreneur and an S&P 500, Senior C-level executive. After hanging up his uniform as ...
282 How To Do The Impossible with Colin O’Brady, First Man To Solo Cross Antarctica & Author of The 12-Hour Walk
August 01, 2022 10:00 - 1 hour - 55.6 MBOn this episode of Christopher Lochhead: Follow Your Different, we talk about how ordinary people do legendary things and push ourselves to go beyond ourselves with our guest, Colin O’Brady. Colin O’Brady is an extraordinary extreme athlete. He has summited Everest twice, and he is the first person ever to solo trek across Antarctica. And he's a 10-time world record breaking explorer and adventurer, and is considered to be one of the most legendary endurance athletes on the planet. Yet Coli...
281 How To Overcome Anything with World Champion Power Lifter Chris Duffin
July 25, 2022 10:00 - 1 hour - 69 MBOn this episode of Christopher Lochhead: Follow Your Different, we talk about how we can create & design your life, and overcome anything with our guest, Chris Duffin. Chris Duffin is the world record holder in 1000-pound deadlifts and squats. He is one of the strongest men on planet Earth, which is a very legendary achievement. He's also an author of a fascinating riveting book called The Eagle and the Dragon, a story of Strength and Reinvention. Those achievement on themselves are amazing...
280 Future of Crypto, The Economy, Silicon Valley Startups & More with Sequoia Partner Michelle Bailhe
July 18, 2022 10:00 - 1 hour - 58.4 MBThe turmoil in the economy and stock market has created massive turmoil not only in Fiat currencies, but also in Cryptocurrency. As such, Silicon Valley tech entrepreneurs are bracing for tough times. Today at Christopher Lochhead: Follow Your Different, we are here to make sense of it all with Sequoia Partner Michelle Bailhe. As you know, Sequoia is one of the giants of venture tech in Silicon Valley, and I have known and worked with the folks at Sequoia for over 20 years. Today, we get to ...
279 How To Improve Your Mental Health with Sarah Fay, PhD, Author of Pathological: The True Story of Six Misdiagnoses
July 11, 2022 10:00 - 1 hour - 62.2 MBWelcome to the second part of a two-part series on neuro-diversity and mental health. If you happened to miss the first one, you can check out our dialogue with M.E. Thomas on psychopathy (FYD 277). On this episode of Christopher Lochhead: Follow Your Different, we talk about how to improve your mental health. And who better to have that conversation but with Sarah Fay, PhD. Sarah Fay is a bestselling author, and her new book is called Pathological: The True Story of Six Misdiagnoses. Apple ...
278 A Love Letter To The United States of America
June 27, 2022 10:00 - 8 minutes - 6.05 MBThis episode of Christopher Lochhead: Follow Your Different is a love letter to America. I recently posted something on LinkedIn and on social media about the court's decision to overturn Roe vs. Wade, and I wanted to share that with you and reflect on it with you for a moment. So, let's talk about America. Roe v. Wade People are saying this ruling put abortion back in the hands of the states. Sort of, but not really. It puts it back where it belongs in our hands. You and me get to decide...
277 Confessions of a Sociopath with M.E. Thomas
June 20, 2022 10:00 - 1 hour - 68 MBOn this remarkable episode of Christopher Lochhead: Follow Your Different, we talk with M.E. Thomas about psychopathy, and how you can be in a relationship that works with a psychopath. M.E. Thomas is a pseudonym of the bestselling author of Confessions of a Sociopath. She’s a lawyer, musician, and now a teacher. She is among the first psychopaths or sociopaths to come out of the closet, and share her life and experience. This episode will have you thinking deeply about your identity, relatio...
276 The Voice In Your Head, Why It Matters, & How To Harness It with Psychologist & Author of “Chatter” Ethan Kross
June 14, 2022 10:00 - 1 hour - 52.8 MBOn this episode of Christopher Lochhead: Follow Your Different, we talk about those voices in your head with our award-winning guest, Dr. Ethan Kross. Who knows, you might learn something useful from listening to it. Dr. Ethan Kross is an award-winning psychologist and professor at the University of Michigan and the Ross School of Business. He has a new book out called Chatter: the voice in your head, why it matters and how to harness it. Bestselling author Adam Grant says, “this book is goi...
275 Sonic Brand & Why You Need One with Emmy™Award-Winning Sonic Branding Category Queen Audrey Arbeeny
June 06, 2022 10:00 - 1 hour - 52.3 MBIf you’ve ever watched the Olympics, gone to a Major League game, or even turned on your Xbox, chances are you’ve seen our guest’s great work. On this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Audrey Arbeeny, the Category Queen of Sonic Branding. Audrey Arbeeny presented the discipline of Sonic Branding, way back in 1993 at the Design Management Institute in Amsterdam. Now that Sonic Branding has exploded, particularly as digital products have, it has be...
274 How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
June 03, 2022 10:00 - 39 minutes - 26.9 MBWelcome to a very special episode of Christopher Lochhead: Follow Your Different, where we talk about how to make money in a recession. In times that are challenging, one of the greatest things we all can do is contribute what we can contribute. Given that it looks like we're about to be in a recession, what Eddie Yoon Nicolas Cole, and I aka the Category Pirates decided to do was to write a new mini book newsletter. It’s called How To Make Money In A Recession: Five steps to create demand f...
273 A New Way To Think with World’s #1 Management Thinker Roger Martin
May 23, 2022 10:00 - 1 hour - 62.9 MBOn this episode of Christopher Lochhead: Follow Your Different, we have a radically different dialogue about thinking with the legendary Roger Martin – a man who has been called, “the world's number one management thinker” by former Ford CEO Jim Hackett. Roger Martin is a Professor Emeritus at the Rotman School of Management at the University of Toronto, where he served as Dean from 98 to 2013, and as Institutional Director of the Martin Prosperity Interest Institute from 2013 to 2019. In 20...
272 The Culture Playbook with NYT Bestselling Author Daniel Coyle
May 16, 2022 10:00 - 46 minutes - 31.7 MBMany people are asking how do we create legendary cultures in a digital / hybrid work environment. On this episode of Christopher Lochhead: Follow Your Different, we ask Daniel Coyle this question: how can we create legendary cultures? Daniel Coyle is a New York Times bestselling author. His book, The Culture Code, was named the Best Business Book of the Year a little while back by Bloomberg. He has a new book out now, called The Culture Playbook: 60 highly effective actions to help your gro...
271 David Gergen, Hearts Touched By Fire
May 09, 2022 10:00 - 1 hour - 46.4 MBWelcome to the second part of our extraordinary, unfiltered, unfettered real dialogue with David Gergen. On this episode of Christopher Lochhead: Follow Your Different, we dive into the key themes of his new book about leadership, called Hearts on Fire: How great leaders are made. David Gergen has served as an adviser to four United States President Nixon, Ford, Reagan, and most recently, Clinton. He is the rare political leader to serve his country from both Republican and Democratic vantag...
270 Free Speech with Jacob Mchangama, Author of “Free Speech: A History from Socrates to Social Media”
May 02, 2022 10:00 - 1 hour - 58.8 MBFree speech is often called the first freedom and the bedrock of democracy. Our guest today says that on one hand, free speech around the world has never been better. But right now, we are experiencing a free speech entropy in the United States. On this episode of Christopher Lochhead, we have a deep dialogue about Free Speech with Jacob Mchangama. Jacob Mchangama is a global expert on free speech. Political satirist PJ O'Rourke says that his new book is. “The best history of free speech eve...