Certified Personal Trainer Podcast
130 episodes - English - Latest episode: 5 days ago -Uncover the secrets to becoming the most successful personal trainer with Fitness Mentors CEO and acclaimed author Eddie Lester. As a 15 year personal training veteran and 10 year college professor, Eddie covers the most pressing topics to help Personal Trainers, Online Personal Trainers and Group Personal Trainers make more money and change more lives. Tune in for amazing conversations with top fitness professionals that provide actionable advice to improve your careers and your lives. Learn about: How to Get More Personal Training Clients, Improving Personal Trainer Marketing, What are the Best Personal Trainer Certifications, Continuing Education for Personal Trainer, How to make more money as a Personal Trainer, How to Become a Personal Trainer, How to Become an Online Personal Trainer, Personal Trainer Salary, and Exercise Science Careers.
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Episodes
How to Use Branding as a Personal Trainer to Get More Clients
April 22, 2024 18:00 - 41 minutes - 28.7 MBJoin us as we delve into the power of branding and its impact on attracting more clients as a personal trainer. Building a strong brand identity goes beyond having a logo—it's about crafting a compelling story, defining your unique value proposition, and connecting authentically with your target audience. This episode explores practical strategies and actionable tips to leverage branding effectively in the fitness industry. Discover how to differentiate yourself in a competitive market, bui...
How to Discuss Pricing During a Sale to Close More Sales
April 01, 2024 19:00 - 31 minutes - 21.9 MBIn this episode of the Certified Personal Trainer Podcast we dive deep into the art of discussing pricing during a sale as a personal trainer. Pricing discussions can often be nerve-wracking, but they don't have to be! Join us as we uncover unique tactics and strategies to confidently bring up your prices and close more sales with ease. Hosted by Eddie Lester, a seasoned personal trainer with years of experience in the industry, this episode offers practical advice and actionable tips for n...
Using Google and Yelp to Gain New Clients (Easily)
March 20, 2024 20:00 - 24 minutes - 16.9 MBIn this episode of the Certified Personal Trainer Podcast, we delve into the power of leveraging Google and Yelp to attract new clients effortlessly. Join us as we uncover the secrets of local SEO tactics, including creating Google Business pages and optimizing your presence on Yelp, to expand your reach and grow your client base with ease. This episode offers practical insights and actionable strategies for fitness professionals looking to harness the potential of online platforms to attra...
Using Goal Setting to Make a Full Time Income as a Personal Trainer
March 13, 2024 20:00 - 33 minutes - 22.8 MBIn this episode, host Eddie Lester dives into the essential topic of SMART goal setting for personal training professionals. Join us as we explore the importance of setting specific, measurable, achievable, relevant, and time-bound goals to drive success and growth in your personal training business. This episode offers valuable insights and practical strategies for personal trainers looking to take their business to the next level. Whether you're just starting out or seeking to expand your...
Why Clients Aren't Buying Your Personal Training Right Now (And What to Do About It)
March 07, 2024 18:00 - 30 minutes - 20.9 MBHost Eddie Lester tackles the pressing concern for personal trainers everywhere: why aren't clients buying your services, and more importantly, what can you do to turn the tide? Listen to dissect the common pitfalls and barriers preventing potential clients from committing to personal training programs. This episode explores the myriad factors contributing to the current challenges faced by personal trainers in attracting and retaining clients. Through in-depth analysis and practical advic...
How to Create a Sales Pipeline for your Personal Training Business
February 21, 2024 20:00 - 45 minutes - 31.1 MBWhether you're just starting out or looking to revamp your current approach, understanding the intricacies of a sales pipeline is crucial for sustained growth and success in the competitive fitness industry. Join Eddie Lester a seasoned entrepreneur and personal training expert, to uncover the step-by-step process of constructing an effective sales pipeline. From identifying and targeting your ideal clientele to nurturing leads and closing deals, we leave no stone unturned in this comprehen...
The Key to Starting and Growing Your Personal Training Clientele - Building Rapport
February 14, 2024 22:00 - 27 minutes - 19.1 MBMany trainers start their certification process and then business without a plan on how they are going to gain clientele. This leads to frustration and doubt as well as some trainers even quit all together. Most certification bodies don't even teach this key element in any of their curriculum. Escape this common pitfall by listening to host Eddie Lester discuss the importance of building rapport as a tool for growing your client base. Show Links: Personal Trainer Mentorship ($6/mo) Suppor...
Marketing 101 for New Personal Trainers
February 07, 2024 21:00 - 44 minutes - 31 MBIn this episode, we're diving into the essential strategies of "Marketing 101 for New Personal Trainers." Host Eddie Lester will be focusing solely on equipping you with the tools you need to skyrocket your personal training business. Eddie breaks down the fundamentals of effective marketing for personal trainers. From writing industry blogs or creating a blog page on your website to establish your authority and credibility, to building and nurturing an email list for direct client communic...
What Are You Selling? - Understanding Your Training Product
January 31, 2024 20:00 - 25 minutes - 17.6 MBIn this podcast, we dive deep into a paradigm shift that will redefine the way you approach selling as a personal trainer. Instead of merely marketing training sessions as a product, we explore the transformative power of selling towards emotions and end results. Host Eddie Lester unravels the art of connecting with clients on a deeper level, moving beyond the transactional nature of training sessions. Discover how to tap into the emotions and aspirations that drive individuals to seek fitn...
The 6 Best Closing Sales Statements for Personal Trainers
January 24, 2024 22:00 - 32 minutes - 22.5 MBJoin host Eddie Lester as he unveils the secret sauce to sealing the deal – "The 6 Best Closing Sales Statements for Personal Trainers." Join the dynamic exploration of persuasive language and compelling closing statements that will elevate your sales game to new heights. In this episode, we break down the anatomy of a successful close, focusing on the crucial moment when potential clients are on the verge of committing to their fitness journey. Discover insights on the art of crafting impa...
The 5 Best Power Power Questions to Use in your PT Sales Process
January 17, 2024 21:00 - 35 minutes - 24.5 MBToday, we're delving into a critical aspect of the personal trainer's toolkit – the art of asking power questions in the sales process. Whether you're a seasoned fitness professional or just starting out, mastering the skill of questioning can transform your client interactions and supercharge your sales game. In this episode, we'll dissect the nuances between open-ended and closed-ended questions, unveiling the strategic use of each in crafting a compelling and personalized sales experience...
The 2024 Guide to Social Media for Personal Trainers
January 10, 2024 20:00 - 37 minutes - 25.8 MBJoin host Eddie Lester for an exclusive deep dive into "The 2024 Guide to Social Media for Personal Trainers." Whether you're a seasoned fitness professional or just starting your journey, Eddie explores the latest best practices to elevate your online presence and connect with clients in the ever-evolving landscape of social media. Discover invaluable insights on what to post to showcase your expertise, engage your audience, and build a thriving online community. From crafting compelling ...
Overcoming Sales Barriers and Objections When Selling Personal Training
December 21, 2023 00:00 - 33 minutes - 23.2 MBIn this weeks episode of the Certified Personal Trainer Podcast, discover the strategies that turn objections into opportunities as our host, Eddie Lester, shares firsthand experiences dealing with common sales hurdles. From addressing budget concerns to countering skepticism about results, Eddie provides actionable tips that will transform your approach to selling personal training services. Tune in to learn the psychology behind client objections and how to tailor your pitch to address th...
The Four Core Marketing Channels for a Life Long Career as a PT
December 06, 2023 22:00 - 36 minutes - 25.2 MBThis week on the Certified Personal Trainer Podcast we discuss "The Four Core Marketing Channels for a Lifetime Career as a Personal Trainer." In this episode, we delve into the essential pillars that can shape a successful and enduring career in personal training. Host Eddie Lester guides you through the nuances of face-to-face marketing, exploring the power of personal connections and building a local client base. Discover the untapped potential of email marketing, as we unravel strategies...
15 Must-Do Tasks to Prepare your Training Business for the New Years Rush
November 28, 2023 23:00 - 40 minutes - 28.1 MBShow Links: $6 Personal Trainer Sales Mentorship Program Design Templates Certified Online Personal Trainer Certification Health Coach Certification Business and Sales CEU Course Fitness Nutrition Specialist Certification In our latest episode, host Eddie Lester, unveils the 15 pivotal tasks that will shape the success of your personal training business for the new years rush. Delve into the nuances of early marketing mastery, learning how to create captivating campaigns across diverse pl...
How To Market and Sell Personal Training To Get More Clients
October 12, 2023 04:00 - 57 minutes - 39.2 MBSelling is without a doubt one of the hardest tasks for many personal trainers. Most certification programs don’t include sales and marketing training as part of the curriculum. In this episode, let's take a closer look at some of the strategies that you can apply to sell personal training sessions. Whether a beginner or a seasoned personal trainer, these strategies will help you improve your engagement, increase your sales and acquire more clients. Show Notes: Business and Sales CEU Cour...
Nutrition 101 - A Personal Trainer's Guide to Nutrition
September 28, 2023 04:00 - 52 minutes - 36.4 MBPersonal trainers offer a lot more than just physical training; understanding nutrition advice and educating both yourself and your clients on this topic can be crucial to everyone's success. Nutrition education allows trainers to educate and advise clients with calorie management, water intake, healthy lifestyle choices etc. In this episode, dive deep into the world of nutrition, and gain a sneak peek into our Fitness Mentors Certified Nutrition Specialist Certification! Show Notes: Nut...
Corrective Exercise 101
September 14, 2023 04:00 - 45 minutes - 31.6 MBClients commonly struggle from some form of imbalance, musculoskeletal condition, or previous injury that inhibits their success inside and outside of the gym. Corrective exercise can enable personal trainers to assist clients to both feel and function better so they can continue or return to regular exercise without limitations. In this episode, the FM team will dive into successful strategies that help you and your clients feel comfortable applying corrective movement to client programs. ...
The Power of the Follow Up
August 31, 2023 04:00 - 47 minutes - 33 MBTo help generate the most useful results and get the most out of your sales processes, it's crucial to follow up. If you don't, you're losing potential clients. In this episode we will illustrate the importance of the follow up and will highlight effective tools and tips to have successful follow ups. Consistency and perseverance are the backbones of any sales strategy, and we can ensure success when we focus on staying in close contact with potential and current clients. Show Notes: Join...
Are you using your time effectively as a Personal Trainer? | Productivity and Time Management
August 17, 2023 04:00 - 57 minutes - 39.7 MBThe fitness industry is unique in many ways, but one commonality it holds with other industries is that those who know how to prioritize, manage, and utilize their time effectively will be the ones who find long-term success (and avoid burnout). In this episode, you’ll learn from our team of trainer’s as they share their best systems, tools, and tactics for managing their time and productivity, and avoiding overwhelm in their day-to-day lives. Show Notes: Join our Discord Community. Surro...
Do You Know Your Selling Personality?
August 03, 2023 05:00 - 1 hour - 45.1 MBWhen it comes down to selling your training, as with different programs and exercises, there is no straight line or perfect system to achieve your end goal. Defining the selling process can be just as difficult as the act of selling. There are hundreds of selling strategies. Within the fitness industry, the product being sold helps determine the type of selling techniques that are used. The sales path you choose depends on your perceived ideals of what it is you are selling, and who you are...
Assessments 101
July 27, 2023 07:00 - 54 minutes - 37.6 MBKnowing when and how to assess your clients effectively is an important part of a well-rounded training program. Not only does it give you valuable information about how to program for your client and their starting points, but it's how you track and communicate your client's progress. In this episode, we're going to explore how you should be assessing your clients before and during their training, and how to alter your approach based on your client's goals. Show Notes: Join our Discord ...
How To Enjoy and Leverage Social Media To Get More Clients
July 20, 2023 09:00 - 1 hour - 44.9 MBThere's no question that social media is an effective tool to build meaningful connections, provide value for those you can help, and allow potential clients to know, like, and trust you as a person and as a personal trainer. But we know much of the active advice and community around "social media marketing" ends up turning off the average person from taking advantage of its benefits, and it doesn't need to be so complicated. In this episode, we’ll teach you how to develop a social media m...
Client Retention 101
June 08, 2023 18:00 - 1 hour - 51.7 MBWhen we analyze what differentiates good trainers from great ones, understanding and embodying this idea stands out as one: The experience you provide your existing clients is your most impactful marketing campaign. If you're constantly relying on new people coming in to sustain your clientele, building a long term training practice is going to be challenging. In today's episode we'll explore our team's most effective strategies for creating a great experience for your clients not just to ...
Selling Yourself As A Personal Trainer
May 11, 2023 12:00 - 59 minutes - 41.2 MBSelling yourself and your training services can be tricky as a personal trainer because, well, you probably didn't get into the field because you love sales; you got in because you love fitness and helping others achieve their goals. But, in order for us to continue doing that, we need to have a basic understanding of sales, and how to effectively sell ourselves. We don't need to be sales experts, but we greatly benefit when we're experts in how our own services help people achieve their g...
What Is Online Personal Training? How Can We Create Sustainable Revenue Streams?
April 27, 2023 14:00 - 46 minutes - 31.9 MBWhat is online personal training exactly and in what ways can you create a consistent income online? While it's helpful to look at what other coaches are doing, entrepreneurship should be an independent line of thought specific to you and your business. In this podcast episode you'll learn from Eddie and Alex what is online personal training, what is entrepreneurship, additional services and revenue streams, and why you should take your business online. Show Notes: Join our Discord Commun...
Pricing Structures and Principles for Personal Trainers
March 16, 2023 06:00 - 1 hour - 55.9 MBPricing your services appropriately is a pillar to sustaining a business, establishing your positioning, and consistently delivering value to clients. While it's helpful to understand the price of your competitors, determining an appropriate price for your services should be an independent line of thought specific to you and your business. In this podcast episode you'll learn what factors should dictate your pricing, and the guiding principles to price and package different service offering...
Avoiding Burnout: How To Ensure Longevity In Your Personal Training Career
March 02, 2023 09:00 - 1 hour - 49.7 MBStress is unavoidable in any professional life, but consistent stress, overwhelm, and eventual burnout IS something we can avoided as personal trainers. Join our panel of veteran trainers and coaches in this live webinar where we'll explore common causes of burnout and show you how to build a personal training career that's sustainable for you, minus the burnout. Show Notes: Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is you...
Do You Need A Niche To Be A Successful Personal Trainer?
February 16, 2023 13:00 - 1 hour - 51 MBThe value of niching down is a widely-debated topic in the fitness industry, and rightfully so; it has certain tradeoffs that make it beneficial for some trainers and businesses, and potentially less so for others. Join our panel of veteran trainers and coaches in this live podcast where we'll explore both the tradeoffs of niching down, and how to do it for yourself if you decide it's best for you. Show Notes: Join our Discord Community. Surround yourself with 800+ other ambitious trainer...
Strength 101 with Tim Henriques — Part 2
February 09, 2023 19:00 - 39 minutes - 27 MBIn this first episode of this two part podcast, we're going to dive deep into strength. In today’s episode we're going to explore: — Nutrition for strength — Psychology for strength — Listeners questions We are privileged to be joined by Tim Henriques who has been working full time in the Health and Fitness industry for 20 years. He started out managing gyms and community recreation centers but discovered he was missing that vital one on one connection that comes with personal training....
Strength 101 with Tim Henriques — Part 1
February 02, 2023 18:00 - 1 hour - 57.4 MBIn this first episode of this two part podcast, we're going to dive deep into strength. In today’s episode we're going to explore: — What is strength? — The strength hierarchy — Key principles when programming for strength We are privileged to be joined by Tim Henriques who has been working full time in the Health and Fitness industry for 20 years. He started out managing gyms and community recreation centers but discovered he was missing that vital one on one connection that comes wit...
Dissecting the Squat with Dr. Chad Waterbury — Part 2
January 19, 2023 06:00 - 30 minutes - 21.3 MBIn this second episode of our 'Dissection' series, we're continuing our deep dice into the squat. In this part we're going to explore: — Squat variations — How to work the movement into a client’s program safely, and how to know if it's even worth prescribing — As well as some audience questions for Dr. Waterbury and the FM Team We're privileged to be joined by Dr. Chad Waterbury. Dr. Waterbury graduated from the nation’s top-ranked Doctor of Physical Therapy (DPT) program at the Univers...
Dissecting the Squat with Dr. Chad Waterbury — Part 1
January 12, 2023 12:00 - 1 hour - 43.2 MBIn this first episode of our 'Dissection' series, we're going to dive deep into one of the most popular exercises: the squat. In this first part of a two part podcast, we're going to explore: — The anatomy behind a squat — Progressions, regressions, and variations and their benefits — How to work the movement into a client’s program, and how to know if it's even worth prescribing. We're privileged to be joined by Dr. Chad Waterbury. Dr. Waterbury graduated from the nation’s top-ranked Do...
Keep Your Clients Motivated Beyond Their New Year’s Resolutions
December 29, 2022 12:00 - 1 hour - 50.2 MBDon’t let your clients’ New Year’s resolution become another statistic. It’s no secret that the new year brings a wave of motivation for new and old clients alike. While this is fantastic for trainers and clients, the downside is that that wave will tend to subside after a couples months pass by into the new year. Is there anything that we can do to prevent this? Let’s discuss some ways that we can help keep your clients’ motivation at the ultimate high after the new year buzz. Support...
3 Keys to a Successful Personal Training Business For New Trainers
December 15, 2022 13:00 - 16 minutes - 11.6 MBSome personal trainers have an impressive list of credentials while others are just getting started. What some steps that new trainers can take as they build the foundation for their own successful careers? In this episode of the Certified Personal Trainer Podcast, Head Coach and Mentor Sam will take us through 3 tangible steps that she guides each of her mentees through as she guides them when building a foundation as a new trainer. Are you starting out as a new trainer? Our Coach Sam p...
Hypertrophy 101 with Michael Wittig — Part 2
December 01, 2022 13:00 - 51 minutes - 35.4 MBChances are, a large portion of your clientele will have a muscle-building goal at some point during their time with you, and it's crucial that you're able to help them achieve that safely and sustainably. In this live webinar, you're going to learn all about hypertrophy: the science behind it, what hinders it and promotes it, and how to help your clients achieve it. We're privileged to be joined by physique competitor, trainer, actor, and industry veteran Michael Wittig for this one. Mich...
Hypertrophy 101 with Michael Wittig — Part 1
November 24, 2022 13:00 - 48 minutes - 33.5 MBChances are, a large portion of your clientele will have a muscle-building goal at some point during their time with you, and it's crucial that you're able to help them achieve that safely and sustainably. In this live webinar, you're going to learn all about hypertrophy: the science behind it, what hinders it and promotes it, and how to help your clients achieve it. We're privileged to be joined by physique competitor, trainer, actor, and industry veteran Michael Wittig for this one. Mich...
Training Senior Clients with Dr. Karl Knopf
November 17, 2022 13:00 - 1 hour - 49.9 MBWorking with an older population has many upsides; however, just like any other clients you many work with, you will likely run into a few challenges that you will need to learn how to manage. In today’s episode of the Modern Personal trainer podcast we are joined by author, fitness consultant, and retired professor Dr. Karl Knopf for a conversation on training for senior clients. Learn all about training senior clients, how to asses and program for them, common misconceptions, and potenti...
Fat Loss 101: How to Help Your Clients Lose Weight
November 10, 2022 15:00 - 1 hour - 43.5 MBFor many of us, the majority of our clients will have a weight loss goal at some point during their time with us, and it's crucial that we're able to help them achieve that safely and sustainably. In today’s episode of the Modern Personal Trainer Podcast, Coaches Alex and Matt share all there is to know about fat loss, the science behind it, what hinders it, what promotes it, and how to help your clients achieve it. Show Notes: Join our Discord Community. Surround yourself with 400+ othe...
Personal Trainer Self-Care: Prioritizing Your Physical and Mental Health
November 01, 2022 23:00 - 15 minutes - 10.9 MBIt would seem unlikely that all too often personal trainers run out of time to place their own physical and mental health at the top of their list of priorities. With such a high turnover rate, it is important that as personal trainers we take the time to prioritize our own health while working alongside our clients to meet their desired goals. In today’s episode of the Modern Personal Trainer Podcast, Coach Alex will discuss ways to prioritize your own health to best serve your clients. ...
How to Increase Your Productivity As An Online Personal Trainer
October 20, 2022 15:00 - 16 minutes - 11.4 MBIncreasing your productivity may be the answer to solving your seemingly impossible problems. In today’s episode of the Modern Personal Trainer, Coach Alex will discuss strategies that will help you increase your productivity, prioritize what is important, and utilize your time wisely, effectively, and efficiently. Show Notes: Join our Discord Community. Surround yourself with 400+ other ambitious trainers within the community. This is your new home for quick fitness and business answe...
Better Than Fine: Finding Courage and Strength After An Injury
October 13, 2022 21:00 - 17 minutes - 11.9 MBThe life and challenges of a certified personal trainer is exhilarating, rewarding, completely unique to itself. But at times, like any career path, any setback can take a toll on your physical and mental progress. In today's podcast episode Samantha Ross will discuss how to properly put together the pieces after a physical setback or injury, ways to prevent further hurdles from reoccurring, and some coaching tips in dealing with not only a client’s setbacks, but also your own. Show Not...
3 Reasons Your Personal Training Clients Leave You
October 05, 2022 16:00 - 12 minutes - 8.67 MBWhen you are a trainer, it's hard to recognize the reasons why your clients may leave you. If you're constantly relying on new clients, building a sustainable training practice will prove itself to be difficult. So, what are the three reasons why a personal training client may leave you? In today's podcast Alex Cartmill will not only discuss the reasons clients may leave you, but also the most impactful ways to provide an exceptional personal training experience to retain your clients. ...
How to Choose a Fitness Career Path
August 02, 2022 21:00 - 1 hour - 43.8 MBThe lack of rigid regulations in the fitness industry allows coaches to have more control over their own destinies. But, with that freedom comes a responsibility to understand all of your options, the tradeoffs of each, and which blueprint is best suited for you and your clients. In this live webinar we'll highlight a variety of key questions you should be asking yourself as you build a career in fitness, and how to feel confident that you're heading down the most fulfilling and sustainable...
How to Price Your Online Training Services
July 20, 2022 19:00 - 1 hour - 46.7 MBPricing your services appropriately is a pillar to sustaining a business, establishing your positioning, and consistently delivering value to clients. While it's helpful to understand the price of your competitors, determining an appropriate price for your services should be an independent line of thought specific to you and your business. In this webinar you'll learn what factors should dictate your pricing, and the guiding principles to price and package different service offerings. Sh...
How to Consistently Get Online Training Clients
July 06, 2022 17:00 - 1 hour - 44.9 MBGetting online clients is an art of expertise, empathy, and genuine care for the people you help. In today's podcast, our expert team of online coaches share what it took for them to build a business remotely, maintain a steady client roster, and the crucial guiding principles you need to do the same. Show Links: https://www.fitnessmentors.com/online-coaching-certification/ Support the Show.
How to Train Clients Virtually
June 17, 2022 21:00 - 59 minutes - 41 MBReady to start or transition your career to online training? Eddie is joined by Alex Cartmill and the rest of the Fitness Mentors team to discuss the 6 ways you can train clients online. What are the 6 easy to create revenue streams for virtual fitness professionals? Tune in to find out. Special Offer: In this webinar we also announced the best bundle ever offered to help you crush it as an Online Personal Trainer. This Bundle includes: Certified Online Personal Trainer Certificatio...
Fitness Video Performance with Mason Bendewald
June 02, 2022 21:00 - 36 minutes - 25.3 MBWhat does it take to create a connection with your clients through video and live streaming workouts? The human need to connect with others drives many behaviors. Understanding how to do so is pivotal to the digital trainers success. This week host Eddie Lester is joined by Mason Bendewald, a fitness entrepreneur and director of the infamous P90X workout video series, to talk about the characteristics that create a true connection with your audience through video. Show Notes: Free PDF...
The Move to Earn Movement
May 21, 2022 00:00 - 15 minutes - 11 MBJoin host Eddie Lester as he dives into how trainers can utilize the move to earn movement to grow their personal training businesses. Learn the top companies that are making this a possibility and how to get started with them. Show notes: MetaGym Discord: https://discord.gg/Jv9Cck6DJ2 Stepn Discord: https://discord.gg/stepn2 Support the Show.
When Should You Raise Your Prices?
May 06, 2022 20:00 - 13 minutes - 9.48 MBWhen you're a new trainer, it's hard to determine when you need to raise your prices. Do you look at other trainer prices? Do you calculate by the hour? By sessions? Monthly packages? How much is too much? Too little? There can be a lot that goes into it. And it’s easy to feel like you haven’t “earned” a certain price tag yet. We get it, which is why we’re giving you our best advice on this week’s episode of The Certified Personal Trainer Podcast. We break down in detail both when and ho...