Welcome to the 10th episode of CEO Secrets! I am ecstatic in today's episode as we bring you another successful real estate business owner. Let's welcome Jeff Cook, CEO of Jeff Cook Real Estate.



Jeff Cook has been in the real estate industry for over 16 years. During the first 8 years of his real estate journey, he was still in the stage of figuring out how to reach 100 transactions a year. Over the years he and his team are getting better, driven and passionate now closing more than a 1,000 deals per year.



Tune in and learn today from Jeff, how he grew his business and climbed to being the #1 real estate team in South Carolina and #10 top real estate team in the nation.




Top takeaways:

1. How to be good at sales (3:27)

2. Jeff's secret recipe to double your deals (7:02)

3. The process of transitioning from buying side to listing deals (11:32)

4. Building the company culture (17:01)

5. Investing in client reviews (27:01)

6. What to know before getting into a joint venture (50:31)




Episode Transcript:


https://docs.google.com/document/d/1uOfEw1vOfcPBKkq2Wm12gZi7xpNiRwx2wAKQxVRoP7U/edit?usp=sharing