Hello everyone, welcome back to CEO Secrets. I am ecstatic to be joined by an experienced operator both in brokerage and real estate investing. Let's welcome Chris Prefontaine.



Chris Prefontaine is the CEO & Founder of Smart Real Estate Coach. He’s been in the real estate business for almost 30 years and is a 3-time best-selling author of Real Estate on Your Terms, The New Rules of Real Estate Investing, and Moneeka Sawyer's Real Estate Investing for Women. Today, Chris runs his buying and selling business together with his family team.



Let us learn from Chris the in's and out of the business, the real estate cycles he's been through, and strategies that you can implement with your team to be more profitable.





Top Takeaways:

1. Where to find leads during low inventory listings  (1:06)

2. How to find virtual assistants to do outbound prospecting (4:05)

3. How does principal only owner financing works (9:40)

4. Chris' selection process of associates to work for his team (18:17)

5.  What to do if the market shifts to attraction-based business (22:16)

6. Challenges in the future that can be a roadblock to success (29:06)

7. How to advertise Rent-to-Own (30:56)

8. Which is more profitable - Owner Financing or Rent-to-own? (31:35)


To know more about Chris Prefontaine's Real Estate Coaching, visit www.smartrealestatecoach.com




Episode Transcript:

https://docs.google.com/document/d/1CnQ093OLuPBO4TJ7KtTuU7Z8nuolKG_I7IZz0wjzH0g/edit?usp=sharing