Hi everyone and welcome to CEO Secrets.  Today, we have the creator and co-founder of the largest Real Estate Facebook Group in the world and one of the leading Media/Education Companies in Real Estate -- Lab Coat Agents, Tristan Ahumada.


Tristan has been in the real estate business since 2004 and focuses primarily on building relationships with clients in Luxury Real Estate.  He started Lab Coat Agents in 2014 and it has now evolved into a valuable resource for agents who want to find out the latest tech and systems to help motivate them to grow their real estate business.


Let’s hear from Tristan on why he started Lab Coat Agents and how processes and systems are crucial to success.




Top Takeaways:


1. Dealing with competition (3:53)

2. Key things Tristan learned from the recruiting and selection process (21:25)

3. Why focus is important (28:55)

4. Tristan’s favorite tech systems to help cultivate leads (36:41)

5. The “silver bullet” for expired listings (45:02)


Episode Transcript:

https://docs.google.com/document/d/1P2X7MhMQgOp50hgK7NAHZkc1RFDYrhmAjaiRhDDJyT0/edit?usp=sharing